So, Tron Guy, Gem Sweater Lady, and the Firefox Walk Into a Bar …

Hall knows Web celebrity is a tricky, often self-limiting thing. If you try too hard, you risk spoiling one of the great pleasures of meme culture — that feeling of finding something entirely by chance and playing a part in its ascent. Only a few Internet stars can make it IRL (in real life), so Hall plans her moves wisely. Recently, she got a call from a production company asking whether she wanted to be on a reality TV show that sounded a lot like The Surreal Life. “I was like, ‘Not interested,'” she says. “I don’t think we should sell out quite yet.”

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