Intro to Web Logs for Law Marketing

I wrote a short introductory piece on blogs as a new tool for legal marketing for Strategies, The Legal Marketing Journal, a publication of the Legal Marketing Association. While the piece is not comprehensive in scope, it does provide a brief look at how blogs are being used in the legal world to disseminate information as well as “brand” individuals or firms as subject area experts. I will post the article here and here once it is published.

Below are links and resources offered as a companion to the piece for further study.

Articles:

New Kids on the Blog

An excellent general interest overview of the blog phenomenon.

Blogging
and the Courts

Covers the growing recognition and importance of blogs in
the legal arena.

A
Blog in Every Law Firm?

Networking, research, knowledge management — there’s
great potential in this nifty kind of Web site.

Personal
Knowledge Publishing and Its Uses

An excellent in-depth analysis, history and examination of
the weblog phenomenon and applications in knowledge management.

Weblogs’
Role in Bringing Down Trent Lott

USC Annenberg Online Journalism Review’s account of the
issue.

Markets
Are Conversations

A discussion of how electronic communications foster business
relationships.

News
That Comes To You

More on syndicating blog and web content for distribution
to other via RSS feeds and news aggregation software. A great example of this is The Daily Whirl, which aggregates legal headlines daily.

Sample
blogs:

Instapundit
One of the most popular blogs at the current time.

SCOTUSblog
A blog of Goldstein Howe PC, a small Washington, D.C. firm specializing
in Supreme Court litigation that tracks recent developments.

Ernie
the Attorney

This pop law blog maintains a handy expanding directory to
other law related blogs.

BeSpacific
An excellent resource on a variety of law and technology topics,
with a subsection
dedicated exclusively to blogs
of
interest.

Weblogs
At Harvard Law

Access news and a full directory of web blogs taking shape
at Harvard
hosted by the Berkman Center for Internet & Society.

Yale Journal of Law and Technology
Self titled: also referred to as YJoLT.

Blog
search tools:

DayPop
A current events search engine that exclusively searches news
sites and top
web logs, and ranks top news stories daily by link popularity
among news
blogs.

Bloggdex
Search and track blogs via this MIT blog project.

Web
log development tools:

Blogger

Blog
Builder

Moveable
Type

Radio
Userland

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Posted in Law Firm Marketing, New Media / Internet