I participated in a focus group with a client recently, which among other things, studied the way people use the web to find specific information. It was a good reminder that no matter how sophisticated we get using computers and search engines, web sites and web marketing strategies need to be designed carefully for those who spend milliseconds looking (not reading, but looking) for information. It sent me back to Jakob Nielsen’s useit.com, the bible of web usability, which is where this F-pattern “heat map” of how people “read” on the web came from. If you want to understand web user behavoir, this is a must read: F-Shaped Pattern For Reading Web Content. See more at Jakob Nielsen’s Alertbox.
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