Harvard Law School To Study Legal Services Buying and Law Firm Marketing

Not breaking news, but I missed this one — Harvard Law School has launched a five-step research project, How Corporate Clients Purchase Legal Services, to examine how Fortune 500 (or equivalents) make three kinds of significant purchasing decisions: “bet the company” decisions, “long-term relationships,” and “individual assignments” such as large litigation or transactions. A final phase of the study may include “meeting with selected law firms to discuss a companion study on how firms market themselves to companies.” See related article in New England In-House.

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Posted in Law Firm Marketing