For all you legal marketers out there pushing for a shorter version of your law firm name, take heart. While your firm’s name may be a mouthful, just be thankful for what you’ve got.
Here are some real branding challenges offered today by the Wall Street Journal’s Law Blog and its readers in the post, Law Firm Names That Are Funny. More evidence of a history of law firms being run on ego and so inwardly focused that they are blind to the perception in the marketplace.
Payne & FearsSee the WSJ post for more.
In the final irony, these links are already making their rounds on the internet due to the WSJ post, and said firms will likely reap a good amount of exposure from their funny names! Giggle, Gaffaw & Snorte!
Added August 14: Here’s a more serious discussion of law firm names and branding on Law.com, Name Games Loom Large in Mergers.
[…] 12.Amy Campbell’s Web Log » LOL! Law Firm Names Here are some real branding challenges offered today by the Wall Street Journal’s Law Blog and its readers in the post, Law Firm Names That Are Funny. More evidence of a history of law firms being run on ego and so inwardly focused that they are blind to the perception in the marketplace… http://blogs.law.harvard.edu/amy/2007/08/09/lol-law-firm-names/ […]