Is Recruiting the Next Frontier in Law Firm Marketing?

Article pointer>>>: Is This Any Way to Recruit Associates? by Elizabeth Goldberg of The American Lawyer, takes an in-depth look at the U.S. law firm associate recruiting process and how it differs from major corporations and other professional services firms.

“Banks and consulting firms use sophisticated testing and interviewing techniques to hire talent. So do big law firms in the United Kingdom. While a handful of U.S. law firms are experimenting with new approaches, the vast majority of Am Law 200 firms are sticking with a recruiting system that hasn’t changed much since the early 1970s.”

Meanwhile, law firm recruits — particularly those from elite schools — describe a process fraught with “short interviews, shallow questions and a sheaf of boilerplate marketing materials,” according to the article.

Read the entire article here…

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Posted in Law Firm Marketing