The Legal Marketing Association – New England Chapter Annual Conference takes place this year at the Ritz Carlton, Boston Common, on Thursday, November 15 and 16, 2007. This conference is always a good mix of learning, people, food, fun and prizes. I hope to see you there. Here’s a preview of what’s on tap.
Thursday afternoon pre-conference event
How to Grow Your Client Base: Marketing and Sales Excellence for Law Firms
Mike Schultz of Wellesley Hills Group and RainToday.com will share benchmark data from the research report, What’s Working in Lead Generation, best practices in marketing and selling professional services (which I have reported on previously in this blog).
Friday full-day conference
Breakfast keynote:
Make Rain by Being You: Developing Business by Leveraging Each Lawyer’s Unique Qualities
Craig Brown, Esq., Business Development Consultant, David Freeman Consulting Group
Concurrent sessions (morning)
- How to Help Lawyers Develop Better Business Plans & Assure Follow-up
- Website Best Practices: The 2007 AmLaw 100 Web Site Research Study
- Behind Closed Doors: Why 9 out of 10 Service Professionals Fail the Prospect Meeting
Concurrent sessions (afternoon)
- Strategic Review and Outlook for the Legal Services Industry: Closing the Client Focus Gap
- An Insider’s Guide to Proving Value to Firm Management
- Communicating with Lawyers about Marketing: How to Run with the Bulls, Charm Snakes, Dance with Wolves… and Live to Tell About It.
For more information and to register, download conference brochure at lmanewengland.org.
