As I was rereading my post (below) on law firm marketing trends, it struck me that bullet number 2 (De-equitization is happening to lawyers who don’t have books of business), makes law firm marketing and business development relevant to all lawyers — all on its own.
More on the de-equitization trend from the quoted article by Stacy West Clark:
“De-equitization is a fact of life for lawyers who are not bringing in business. Lawyers who relied on just being good lawyers and not being rainmakers are losing their equity positions in their firms. The moral of the story is you have to have a book of business.”
Wake up and smell the coffee! Read the post, read the article, and if you’re awake now I recommend a couple other related articles over at my site Legal Marketing Reader, by John O. Cunningham, namely:
I’m going back to my first cup of coffee now. Have a good day!
