Clients have been asking a lot recently about what other firms are doing regarding Martindale-Hubbell listings. The cost seems steep to most firms especially when you compare the click-throughs that come from the directory to those coming from other sources around the net. Most firms I’ve talked to are considering or have already cut back on the listings.
“more firms than not said they were either eliminating or scaling back their use of Martindale-Hubbell’s listing services… [but that] pulling away from such a time-honored tradition wasn’t always an easy decision.”
At the same time, recently at the LMA New England Annual Conference in Boston, firm representatives chimed out support for Martindale in one session on web sites, saying that they could point to their web server stats showing Martindale as a top referral source. I have not had similar evidence for firm sites that I manage.
Server stats may be a useful bit of data to add to your decision making. I’m interested to hear what your firm’s experience is regarding Martindale referrals, and whether you are considering cutting back.
Please leave a comment.
Oh, and have a Merry Christmas!