A free chapter from the book, Legal Business Development – A Step by Step Guide by Jim Hassett, Ph.D., is now available on Legal Marketing Reader. The chapter is Six Facts About New Business and it boils down some fundamentals about selling and relationships that they didn’t teach you in law school. I could list the 6 facts here as a shortcut to your learning… but I’m afraid that would instead be a short sell.
I encourage any attorney or law marketing professional to give it a read as it is a great example of the simple and practical advice that is evident throughout Jim’s book. The chapter comes with lots of examples and a couple of exercises to boot.
Check it out at Six Facts About New Business — What Every Lawyer Needs To Know.
Buy the book here.