Am Law 200 Is Out for 2009

The American Lawyer has published its annual listing of the top 200 law firms. They slice and dice it a few ways — by gross revenue, revenue per lawyer, profits per partner…

You’ll need to be a registered user to read much of the information, however, the lead article below is accessible to all. It reveals that conventional legal marketing wisdom hasn’t necessarily been the road to success during this economic downturn.

Where the Work Was
It wasn’t in New York — or at Am Law 100 firms. Think middle markets and out-of-favor practice areas.
The American Lawyer
By Amy Kolz
June 01, 2009

Reports of their demise, it turns out, were premature. For years, the regional firms that constitute much of the Second Hundred were told that they were exactly the wrong size: too big to compete with the narrow focus of boutiques and too small to match The Am Law 100’s national footprints and marquee names. But last year, as the financial sector began its meltdown, the Second Hundred’s slow-growth strategies were vindicated.

Read full article here: Where the work was.

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Posted in Law Firm Marketing