Creating a Firm Policy for Social Networking?

As interest in social networking continues to grow, firms are recognizing many of the benefits, and then asking how can we control what our employees do with these viral tools? I know several firms personally that are working to adopt “social media policies” or social networking policies that include guidelines for employee use of collaborative web sites such as Facebook, Linkedin, Twitter, and blogs — both for personal and professional use.

The best resource I’ve found to help tackle the drafting of a firm policy is from Jaffe Associates. They offer a Social Media Policy Template that will provide you with a giant step in the right direction. You can download the template for your own use.

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Posted in Law Firm Marketing
One comment on “Creating a Firm Policy for Social Networking?
  1. John Lipsey says:

    Amy:

    As you noted, there is a lot of interest right now in the legal community as inhouse counsel, law firms and other legal professionals try to wrap their heads around social media policy and understand its implications.

    As it happens, to facilitate better understanding and education on the topic, Martindale Connected  www.martindale.com) is hosting social media policy this week, and an assortment of private practice and inhouse counsel are engaged in discussion threads and blog posts as we speak. We are also hosting a Webinar on the topic tomorrow at noon ET. Here are the details, and we hope all legal professionals interested in the topic can join:

    Please join us for a 60-minute webinar at 12:00pm Eastern time on Thursday, July 23, 2009. Learn the keys to drafting effective social media policies for your organization. Speakers include James S. Wong, VP Legal (US), Chinney Capital Inc. and Melanie Green, CMO at Baker & Daniels, and Howard Greenstein, Social Media Consultant for the Harbrooke Group.

    You can click here to join the Webinar: http://www.interaction.com/LNMH/connected/webinars/index.cfm?wid=122