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Communication Tip: Fight Capitalization Creep

Posted on 08/01/2018 by Amy Campbell

(Updated August 1, 2018) Do your firm’s communications suffer from capitalization creep? It’s an insidious virus that infects the writing of many a professional — lawyers chief among them — resulting in an over abundance of capitalized words on a…

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Boston Law Firm Celebrates 25 Years with Creative Social Media Campaign

Posted on 06/13/2018 by Amy Campbell

Long time client Morse Barnes-Brown Pendleton is celebrating its 25th anniversary as a law firm with a fun social media campaign on Twitter. I have nothing to do with the effort — it is the brainchild of the firm’s Director…

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The Cobbler’s Children

Posted on 04/28/2018 by Amy Campbell

While I am always busy maintaining, updating and optimizing my clients web properties, my own could use some fresh tread! Currently, this blog is in the process of being updated. I have switched over and applied a new responsive theme…

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10 Steps To Build A Better Blog

Posted on 01/01/2018 by Amy Campbell

Happy New Year! If you resolve to blog more in 2018, here is a blueprint of sorts for building a better blog. Lawyers can use these 10 tips as a template for focusing your writing and making your posts easier…

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SEO’s Role in Your Attorney Marketing Strategy

Posted on 09/11/2016 by Amy Campbell

Why Attorneys Shouldn’t Obsess about SEO I recently had a law firm client ask me to come in and help them to better understand how SEO (search engine optimization) works. I thought it was great that attorneys were interested in…

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Spring Cleaning Your Law Firm Website

Posted on 03/25/2016 by Amy Campbell

Keeping your website up to date is really important. And, I know, I know… it’s really difficult for busy professionals to do. (I admit, I’ve had a hard time keeping this blog up to date.) So let the onset of…

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Is Your Law Firm Website Mobile Responsive Yet?

Posted on 04/01/2015 by Amy Campbell

How your website’s age could soon impact your web visibility Google has been encouraging website owners for some time now to build websites that use web programming languages HTML5 and CSS3 to be “mobile responsive” — if, that is, they…

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Top Legal Marketing Tip for 2015: Make Current Clients a Priority

Posted on 01/29/2015 by Amy Campbell

Stacy West Clark has published an excellent article on The Legal Intelligencer titled, Marketing Activities That Will Pay Off the Most in 2015. I love these kind of articles, especially at the beginning of a new year, as they help…

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Legal Services Predictions and Trends for 2014

Posted on 01/27/2014 by Amy Campbell

Here is a collection of informative trend pieces and prognostications on where legal services is headed. If you have other resources you would like to add to this list, please use the comment feature to add them. Legal Industry Predictions…

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Technology Disruption Takes Hold on Big Law

Posted on 09/29/2013 by Amy Campbell

I don’t pretend to be any type of analyst on the legal industry, but I do recognize an important article when I see one. Anyone working in legal services should find reading Who’s eating law firms’ lunch? by Rachel Zahorsky…

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Why Attorneys Hate Marketing

Posted on 07/26/2012 by Amy Campbell

John O. Cunningham has worked as an attorney, a legal reporter and a marketing and communications consultant and is especially well suited to write an article on why lawyers seem so resistant to the business of promoting their business. John…

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Hallelujah! Tweets No Longer Autopost to Linkedin. This Will Improve Linkedin Experience.

Posted on 06/29/2012 by Amy Campbell

I’ve been ranting for months about how Linkedin is not Twitter. And just because I’m connected to you on Linkedin doesn’t mean I want to read your copious, not-my-main industry tweets! If I did, I would follow you on Twitter.…

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Important Basics for Your Content Marketing Strategy

Posted on 02/18/2012 by Amy Campbell

I just read a great blog post by Hinge Marketing’s Professional Marketing Blog, Rethinking Thought Leadership: 7 Tips for Gaining New Clients. It nicely describes how professionals should approach writing for their website, blog, etc. I’ve been telling my clients…

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Three Steps to More Fame and Fortune in 2012

Posted on 01/02/2012 by Amy Campbell

Whether you are a sole professional, marketing director or managing partner, find a way to require yourself or your law firm to meet these three basic requirements to get more from your professional network in 2012. 1. Create More Content…

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What If Paul Revere Was on Twitter?

Posted on 11/22/2011 by Amy Campbell

If you’ve read the popular book The Tipping Point, you know that the key to the success of Paul Revere’s famous midnight ride was not so much the speed or distance that he rode, or the volume of his cries, but his…

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7 Tips and Take-aways from LMANE2011

Posted on 11/05/2011 by Amy Campbell

Perhaps the overwhelming message coming out of the LMA New England Regional Conference, Lawyers v. Technology, which took place this week in Boston, is that social media are not going away despite many a lawyer’s reluctance to embrace them. Luckily,…

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9 Things To Do AFTER You Write that Law Firm Press Release

Posted on 11/03/2011 by Amy Campbell

As a follow up to my previous post, Putting the ‘Power of the Press’ To Work for Your Law Firm or Business, here are 9 things you can do to leverage your website news item. 1. Optimize it. Make sure…

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Putting the Power of the Press To Work for Your Law Firm or Business

Posted on 10/27/2011 by Amy Campbell

“Freedom of the press is guaranteed only to those who own one.” — A. J. Liebling The web turns everyone and every business into a publisher. And your website is your press. Now, you have the freedom and the power…

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Content for SEO, Simplified

Posted on 10/19/2011 by Amy Campbell

Click on graphic for larger version. Enjoy!

Stay Hungry, Stay Foolish — Steve Jobs

Posted on 10/05/2011 by Amy Campbell

Apple.com’s home page on October 5, 2011 Steve Jobs Commencement Speech at Stanford 2005 Watch it again on YouTube

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