Category: Marketing

The Cobbler’s Children…

While I am always busy maintaining, updating and optimizing my clients web properties, my own could use some fresh tread! Currently, this blog is in the process of being updated. I have switched over and applied a new responsive theme

Posted in Law Firm Marketing, Marketing

What If Paul Revere Was on Twitter?

If you’ve read the popular book The Tipping Point, you know that the key to the success of Paul Revere’s famous midnight ride was not so much the speed or distance that he rode, or the volume of his cries, but his

Posted in Law Firm Marketing, Marketing, New Media / Internet

9 Things To Do AFTER You Write that Law Firm Press Release

As a follow up to my previous post, Putting the ‘Power of the Press’ To Work for Your Law Firm or Business, here are 9 things you can do to leverage your website news item. 1. Optimize it. Make sure

Posted in Law Firm Marketing, Marketing, New Media / Internet

Content for SEO, Simplified

Click on graphic for larger version. Enjoy!

Posted in Communication Tips, Marketing, New Media / Internet

Still Afraid of Social Media in 2011?

This startling and educational video, Social Media Revolution, from Socialnomics has been around a while, but I didn’t realize the data had been updated (as of May 2010) again in 2011. If you haven’t already seen it, check it out. It

Posted in Law Firm Marketing, Marketing, New Media / Internet

Making the Case for a Firm-Branded Twitter Presence

A recent analysis (by me) of the largest 100 law firms in the Boston area (as compiled by the Boston Business Journal) revealed that merely 15% of law firms have taken steps to set up a firm-branded Twitter account, and

Posted in Law Firm Marketing, Marketing, New Media / Internet

Social Media — A Definition

I’ve been doing an “Introduction to Social Media for Attorney Marketing” luncheon seminar, and one thing that people have told me they really appreciate is that I start out by giving a definition of social media. We can’t seem to

Posted in Law Firm Marketing, Marketing, New Media / Internet

Marketing Legal Services the Free Way

The ever-thoughtful and social-media-savvy Doug Cornelius has a great blog post, Free and Law Firms, commenting on the book Free: The Future of a Radical Price and how it applies to the marketing of legal services. The book is written

Posted in Books, Law Firm Marketing, Marketing

Twitter Explained (1 funny, 1 serious)

Thanks to the Wired GC for finding this one.

That pretty much says it all. My own experience with Twitter is that I’ve been on it for a few months and haven’t really figured

Posted in Marketing, New Media / Internet

Must Read: Trust-based Business Development in a Recession

Below, I’ve indexed 5 day’s worth of excellent blog tracks left by the seminar last week on Trust-based Business Development in a Recession from Trusted Advisor Associates a.k.a. Charles H. Green et al. I found it a little difficult to

Posted in Law Firm Marketing, Marketing

12 Tips on Contrarian Consulting

I enjoyed finding these 12 tips from “contrarian consultant” Alan Weiss. Just another list of how to be the kind of advisor that clients gladly pay to work with, but with an off-beat resonance that’s memorable. Some of his contrarian

Posted in Law Firm Marketing, Marketing

More on What Other Firms Are Doing

From Tom Fishburne’s This One Time, At Brand Camp – TomFishburne.com Published with permission. See also, previous post: Marketing Budgets in 2009: What Other Firms Are Doing

Posted in Law Firm Marketing, Marketing

Attention Boston-area Nonprofits: Win a Free Web Site Makeover!

If you know of a good nonprofit organization in Boston with a bad web site, then please tell them about Extreme Markover, an effort to give away one free web site redesign to a Boston-area nonprofit. Extreme Markover is a

Posted in Communication Tips, Marketing

You Had Me at Hello: Shortcuts to Trust

On a somewhat similar theme to my previous post (Was It Good for You?) — Charles H. Green (the guru of trust and co-author of the The Trusted Advisor) published this article on RainToday.com, You Had Me at Hello: 9 Ways

Posted in Law Firm Marketing, Marketing

From Worst to First: Sales and Marketing Lessons from the Boston Celtics

In his article, Building a Winner, available at www.legalsales.org, John O. Cunningham provides a rundown of what law firms can learn from the marketing and sales efforts of the Boston Celtics. Rich Gotham, president of the Celtics, was a featured

Posted in Law Firm Marketing, Marketing

Things That Make You Go, Hmm…

I just read this post over on Charles Green’s Trust Matters (a blog I keep up with via Legal Marketing Reader): Hey! Your Company Just Turned Into a Supply Chain! Green describes how to rethink the way we do business,

Posted in General, Law Firm Marketing, Marketing

Non-Lawyers Bring Innovation to the Table. Really.

I received an e-mail from Patrick McKenna, a long-time professional services consultant with Edge International, kindly informing me of his most recent blog post (dated December 30, 2007) titled, The ABA, Shamefully Does Not Practice Diversity. In it he criticizes

Posted in Law Firm Marketing, Marketing

Is Being Green a Marketing Differentiator or Requirement?

The U.S. Postal Service dedicated an entire issue of its Deliver magazine to environmentally friendly practices. The issue offers a green marketing audit and asks the question, “Have we reached the Green Tipping Point” where eco-friendly practices have crossed over

Posted in Marketing

Don’t Forget the Power of the Traditional Press and Other Do’s and Don’ts

In this age of electronic media, it’s easy to get caught up in leveraging your web site and e-communications, that you spend so much time and energy on them, you neglect the old tried-and-true pieces of your marketing/sales/customer relationship mix.

Posted in Marketing, New Media / Internet

Web Sites Rule in Lead Generation

I’ve been meaning to post on another item of interest from RainToday.com’s “What’s Working in Lead Generation” (for professional services firms) that I originally referenced in this previous post. It is the question asking participants, Where would you spend an

Posted in Law Firm Marketing, Marketing, New Media / Internet