Category: Marketing

Law Firm Marketers’ Favorite Business Books

I recently conducted a quick-and-dirty e-mail survey* of a select group of law firm marketers and consultants to get a read on what they read. More specifically, I asked these thought leaders to name their favorite marketing/sales/strategy books that I

Posted in Books, Law Firm Marketing, Marketing

48 Tips for Better Writing, Reporting

Valuable footprints from this month’s National Writers Workshop in Hartford, Connecticut have been left on this Poynteronline blog, 48 Tips in 48 Hours, a collection of practical reporting and writing ideas. Even if you’re not a reporter with a beat,

Posted in Communication Tips, General, Marketing, New Media / Internet

Want Business? Survey Says: Pick Up the Phone

I was given a press copy of a recent benchmark study by the Wellesley Hills Group, “What’s Working in Lead Generation,” which provides plenty of insight into professional services firms attitudes and activities in getting new business. What caught my

Posted in Law Firm Marketing, Marketing

Amy’s 2006 Top Ten Web Diversions

Here’s my annual internet stocking stuffed with what’s trendy, newsworthy and just plain fun in web content. Get ready for hours of viewing, listening and reading/linking pleasure! Bookmark this page for future reference. Happy Holidaze! 1. Top Web Video Spot

Posted in General, Marketing, New Media / Internet

Steal These Ideas!

Here’s a collection of marketing examples with double value. Besides being worthwhile in their own right for their content, they are excellent examples of information-based marketing that may inspire spin-off ideas. To paraphrase Pablo Picasso — “Good law firm marketers

Posted in Law Firm Marketing, Marketing

Tips on Selling and Networking

I found these two recent manifestos from Change This to be entertaining and valuable refreshers on selling and networking. You may also. The Care and Feeding of Your Network, by Bob Allard 111 Ridiculously Obvious Thoughts on Selling, by Tom

Posted in Marketing

Future of Advertising

Interesting show on The Future of Advertising on WBUR’s (Boston NPR station) OnPoint program. Listen to audio of show.

Posted in Marketing

If you write it, they will come.

A news item in the recent issue of the AMA’s Marketing Management magazine reveals that corporations plan to increase use of outsourced professional services such as IT, marketing and legal services. The survey by reveals where corporate executives expect

Posted in Marketing

“The franchise is the content”

Interesting comments at Online News Association Conference from Tom Curley, CEO of Associated Press, on how Internet is more than just another distribution medium, “it has become our entire business environment…” Key outtakes: “Content will be more important than its

Posted in Marketing, New Media / Internet

8 Steps to CAN-SPAM Compliance?

Found via Be Spacific, here’s a good article on Marketing Profs — Is Your Company CAN-SPAM Compliant? by Neil J. Squillante.

Posted in Marketing, New Media / Internet

Good Resource for MarComm

I recently signed up for Harvard B School’s free companion e-newsletter to its Working Knowledge web site. This week’s issue had a couple interesting items for marketing communications buffs. 1. Speechwriting Under the Gun – It doesnt matter to your

Posted in Communication Tips, Marketing

E-mail Marketing: Text v. HTML?

I’ve read lots of opinions on which is better. A lot of e-mail marketers pushing HTML newsletter solutions will swear that HTML is best. However, here’s an interesting test survey on that shows there’s not a big difference… both work

Posted in Marketing, New Media / Internet

Advertising and Web Content Get Blurry

During Consumer WebWatch’s First National Summit on Web Credibility, Dave Kurns admits to having an “obsession with how advertisers are becoming content creators and syndicators…. advertisers are creating content and then shoving it to people, saying, ‘Put it on your

Posted in Marketing, New Media / Internet

More on News-based Marketing

Interesting post on marketing in near real time — or how to get rich selling “I survived the [disaster d’jour]” T- shirts — on how news-based ads appeared immediately following the blackout on Design Media blog.

Posted in Marketing, New Media / Internet

Mixed Reviews for Web Advertising

While a study from the Interactive Advertising Bureau claims online ads are up 7% for each of the first two quarters marking a sea change, see Online Advertising Showing Signs of Recovery… and the Motley fool cites a WSJ article

Posted in Marketing, New Media / Internet

Searching for clues…

A couple of the very interesting findings from the Pew Internet & American Life Internet Use by Region in the United States (August 27, 2003)… “New England is one of the most wired regions in the United States, with 66%

Posted in Marketing, New Media / Internet

Testing the Markets of Information

Lately I’ve been using blogs (or web logs) as experiments to test the markets of information. As the web (read Google) evolves, it gets better at rewarding good content. While email systems have trouble routing out spam, Google seems to

Posted in General, Marketing, New Media / Internet

Why You Should Include Blogs In Your Marketing Mix

Thanks to Sabrina Spacifici’s BeSpacific mention of Intro to Weblogs for Law Firm Marketing, I’ve heard from many folks including Jerry Lawson, whose article Web Logs for Lawyers is most interesting for its discussion of web logs effect on search

Posted in Law Firm Marketing, Marketing, New Media / Internet

Web Log Business Strategies Reporting

Denise Howell of Bag & Baggage provided terrific play-by-play reporting of day one of the ClickZ Weblog Business Strategies conference. For those of us who could not attend, it’s almost like being there. For more reports see Corante on Blogging

Posted in Marketing, New Media / Internet