~ Archive for New Media / Internet ~

Is Your Law Firm Website Mobile Responsive Yet?


How your website’s age could soon impact your web visibility

Google has been encouraging website owners for some time now to build websites that use web programming languages HTML5 and CSS3 to be “mobile responsive” — if, that is, they care about how Google will rank them for web queries from mobile devices. Recently Google started notifying website owners via its Webmaster Tools if a site fails to meet the mobile friendly requirements. And now, Google has drawn a line in the sand saying that sites that are not mobile friendly will be factored into their ranking algorithm for searches that originate from smart phones. Reports indicate this date is April 21.

Vermont Personal Injury Law Firm

An example of a mobile responsive website that adapts to the screen size of the viewing device

Why does this matter? More and more web visitors are using their smart phones to surf the web. Increasingly, all websites are seeing more visits from smaller screens of all sizes. In order to provide an engaging web experience for smart phone/mobile viewers, sites need to be reconfigured and recoded to display correctly on multiple devices. In some countries and in some demographics, users own only a smart phone and do not own a computer, and the trend toward mobile web usage is projected to continue.

Deciding When To Go Mobile

As with any communication strategy, it is most important to “know your audience.” Based on my own portfolio of law firm clients, I have seen a wide range in mobile usage statistics. Based on the type of clientele served, mobile visitors can range anywhere from less than 10% to more than 35% of users — and all sites have shown an increase in mobile visitors each year. (This information is easily accessible from your web analytics program.) And for non law firm websites that target consumer audiences, I’m seeing mobile viewership rates above 50% and growing.

Clearly, if 1 out of 3 visitors to your site is not able to get the full experience of using your website, then your ability to engage with and serve their information needs, and facilitate doing business with your firm is diminished.

So if you are wondering how much time do we have before we convert our website to be mobile responsive, first dig into those web analytics and take a look at your mobile visitor statistics. Your Google Analytics program (or other analytics program) will show you which devices and browsers your visitors use to view your website. (Note: Tablet views generally are considered not be “mobile” devices).

All firms should be aware of the mobile responsive issues. If you have a site in development now, then definitely make sure you are addressing the mobile responsive issue. If you have a redesign in your near future, then plan to incorporate mobile responsiveness into your requirements. And, if you are just learning about this now, evaluate your web visitor statistics and your clientele (for instance, if you target innovation industry clients and want to appear in-step with their expectations for website usability) to decide if your firm’s website should be optimized for viewing (and optimized for mobile searching) on mobile devices. Chances are, the time is now!

Examples of mobile responsive websites

The above mobile responsive site was created by my firm Infoworks! for Vermont medical malpractice law firm Maley and Maley PLLC. Other recent responsive law firm website projects include those for Boston medical malpractice law firm Lubin & Meyer PC and the New York City energy law boutique Funk & Zeifer shown below.

Energy Law Firm website medical malpractice law firm website


Hallelujah! Tweets No Longer Autopost to Linkedin. This Will Improve Linkedin Experience.


I’ve been ranting for months about how Linkedin is not Twitter. And just because I’m connected to you on Linkedin doesn’t mean I want to read your copious, not-my-main industry tweets! If I did, I would follow you on Twitter. (Please don’t take it personally.) I like both services, but each has its own purpose. The Linkedin experience was getting overrun by frequent tweeters and ruining the experience. Anyhow, that argument is now moot. Linkedin announced today that “Twitter recently evolved its strategy,” and Twitter feeds will no longer be displayed on LinkedIn. Hurray!

The two platforms can still work together, but only if you login to Linkedin to post the information, where you can choose to also share it with your Twitter audience. This is how it should have always worked.

This is also a good opportunity to remind you to SHARE MORE on Linkedin. Here are two videos that do that. One is 70’s nostalgia. The other is hot off the press from Linkedin!

What If Paul Revere Was on Twitter?


If you’ve read the popular book The Tipping Point, you know that the key to the success of Paul Revere’s famous midnight ride was not so much the speed or distance that he rode, or the volume of his cries, but his unique trait as a “connector” which gave him the social capital to spread the warning of the arrival of the British Army.

When alerting the patriots, he didn’t just ride down the road willy-nilly shouting, “The British are coming! The British are coming!” Rather he knew exactly which doors to knock on to alert just the right people (who were also very well connected) in order to get the word out in the fastest, most efficient manner. You could say that Paul Revere was America’s first social networker!

As we approach the end of 2011, we may be reaching a tipping point of our own regarding the use of social media. Professional services marketers and business developers are taking these new technologies more and more seriously.

The topic was very much alive and well among attendees at the Legal Marketing Association’s annual regional conference in Boston this month (see previous post), where firm attorneys and marketers learned and shared techniques and success stories of integrating social media into their marketing and business development plans.

Since social media are not going away, I am presenting some of my previous writing on the subject. I hope you’ll find some of it helpful as you consider your business plans for 2012.

Worth repeating…

Social Media — A Definition

Still Afraid of Social Media in 2011?

The Benefits of Blogging, Explained

Twitter 101: Twitter Is for Listening

Making the Case for a Firm-Branded Twitter Presence

Boston-area Law Firm Interest in Twitter Growing

9 Things To Do AFTER You Write that Press Release

Get more from your Linkedin account…

Linkedin for Lawyers: Basics, Power Tips and Caveats
This whitepaper details my top ten tips for setting up an optimized Linkedin profile with step-by-step instructions.

Click here to download the tips.

7 Tips and Take-aways from LMANE2011


Perhaps the overwhelming message coming out of the LMA New England Regional Conference, Lawyers v. Technology, which took place this week in Boston, is that social media are not going away despite many a lawyer’s reluctance to embrace them. Luckily, legal marketers seem to be willing to continue to push the adoption of social media as part of an integrated marketing strategy and as a way to create and sustain personal branding and “thought leaders.”

(Cartoon commentary by Michael Cucurullo)

The cultural shift has begun in a few firms and in select pockets within firms. Over lunch with Kevin O’Keefe of LexBlog, and between sessions with other legal marketers, I heard and shared success stories of individual attorneys and firms alike using social media (including blogs, videos, Twitter, Linkedin and the like) and attributing them to creating and strengthening relationships and winning new business. Certainly, legal marketers’ interest in social media and their technological literacy has increased dramatically in the past few years.

Below, I share the scribbles on my conference notepad (that still made sense the day after). In no particular order, these are “my” take-aways.

1. Google Analytics is not necessarily the best analytics program. Sure it’s free, but Google does not let you have as much control and access to server data as other paid programs, including PDF downloads. Some other analytics programs to check out include GetClicky.com and OpenTracker.net.

2. Web traffic rule of thumb. For the first time I heard the answer to a question I am often asked by law firm clients. The question: How much traffic should we be getting? The closest thing to an answer I’ve heard yet: 3 visits per attorney per day. Further explanation: The number was given by Igor Ilyinsky, of FirmWise, which conducted a study of 1,000 law firm websites, sizes ranging from between 5 and 250 attorneys. While the number should not be interpreted as the amount of traffic a site “should” get, it is the outcome of this specific study and does give us a benchmark to consider. (Using this benchmark, I am happy to report that law firm sites I manage for clients are getting 2 to 6 times this amount of traffic when looking at absolute unique visitors per month.)

3. Use Linkedin’s Advanced Search feature to automate keyword searches that get e-mailed to you weekly. What an easy and great way to “listen” to your industry segments.

4. Remember the basics. Technology aside, Deborah McMurray of Content Pilot reminded us of this important starting point for your web site strategy.

People are coming to your website looking for three things:

  • What have you done?
  • Who have you done it for?
  • What can you do for me?

5. Attorney bio pages are still #1 — are yours up to snuff?

6. Video can be powerful.

7. The future is mobile.

What are your take-aways? Since I only attended one day of the conference and 3 sessions, I’d love to get other attendees to add their favorite conference take-aways by adding comments to this post! Thank you!

9 Things To Do AFTER You Write that Law Firm Press Release


As a follow up to my previous post, Putting the ‘Power of the Press’ To Work for Your Law Firm or Business, here are 9 things you can do to leverage your website news item.

1. Optimize it. Make sure it takes strategic advantage of the page title and description meta tags and uses good SEO techniques.

2. Tweet it on your firm-branded Twitter page, or via individual attorney Twitter accounts.

3. Share it on firm’s Facebook page.

4. Share some more. Ask attorneys and firm professionals to share it via their Facebook and/or Linkedin accounts as appropriate. (Sometimes you need to gently remind them to do this.)

5. Send traditional press release to local, targeted media when appropriate.

6. Consider e-distribution. Is there value in sending out via a web PR outlet such as PRweb or another similar site?

7. Post it. Add to local business newspaper websites or events pages as allowed.

8. Push it. Consider adding a link to the news item from your next e-newsletter if appropriate.

9. Blog it. Consider making mention of, and link to news item from your blog, if it adds value in any way.

Putting the Power of the Press To Work for Your Law Firm or Business


“Freedom of the press is guaranteed only to those who own one.”
A. J. Liebling

The web turns everyone and every business into a publisher. And your website is your press. Now, you have the freedom and the power to decide what is “news” for your business, organization or firm, and you have the power to publish it on your own website. Writing press releases for the traditional mass media requires you to meet their standards for what is newsworthy based on their editorial requirements and readership, their audience. But now, because you own a website, you too are a media outlet and you can decide what is newsworthy (read relevant) to your audience (read customers). You decide what is news. So, while you may still write press releases for the local or trade press, don’t forget to be writing them for your own corporate press — your website.

Things that can qualify for web news items for law firms and other professional services firms can include the following:

  • New hires
  • Awards and achievements of individuals
  • Awards and achievements of the firm
  • Done deals
  • Significant court decisions
  • An attorney speaking at an upcoming event on a specific topic
  • An attorney quoted in the mainstream press, or industry-specific trade press
  • New services offered by your firm
  • A seminar or workshop offered by your firm
  • Special appointments of attorneys to boards or panels
  • Attorney receives new credential, office
  • Firm opens new office, branch
  • Launch of new white paper
  • Launch of new blog
  • Launch of any other new customer-focused information product or tool
  • and more!

I am often surprised when I visit a client and in conversation will find out that, let’s say, Attorney Smith was interviewed on local television about the changes to the tax law. I’ll then say, “Well that should be on the website! Let’s see if we can get the video and we’ll do a brief news item for the website.” Sometimes you are so close to the news that you forget to think of it as news. Remember that often the things that create a bit of buzz around the office, are the things that you want to include in your site’s News section.

Keep this rule of thumb in mind when deciding what is news. Ask yourself, will putting something about this on our website help to better demonstrate to clients and prospective clients who we are, what we do, and position us in our areas of expertise? If the answer is yes, then go for it.

Content for SEO, Simplified


Click on graphic for larger version. Enjoy!

Brafton's Infographic: Why Content for SEO?

Law Firms, Are You Taking Advantage of Linkedin Company Pages?


Social media platforms are constantly evolving, and just when you think you’ve figured it all out, a new feature or new layout comes along, that makes you feel like a beginner all over again. For example, did you know that Linkedin now has Company Pages (more than just Company Profiles) that give law firm marketers a little bit more control over their firm brand on their social networking platform? A Company pages provides your firm with an additional resource for promoting your strategic content.

Constance Semler has an excellent article describing the new Company Pages and how to get the most from them for your firm: New LinkedIn Company Pages: A Step-by-Step Guide for Content Marketers. She provides a great tutorial on the topic. Go there. Now.

Boston-area Law Firm Interest in Twitter Growing


About a year ago I conducted a review of the Largest 100 law firms in Massachusetts (as compiled by the Boston Business Journal) to see how many firms had created (or at least claimed) a firm-branded Twitter account. One year ago, a scant 15% of firms had claimed or were actively tweeting under the firm brand. (See previous review here: Making the Case for a Firm-branded Twitter Presence.)

One year later the numbers have risen, yet nearly three-quarters of all law firms are not using Twitter in any way. My most recent review shows 26 percent of law firms are actively using or trying to use Twitter to help reach and engage audiences, help promote and distribute firm content as well as relevant content and opinions from others on the platform. The good news is that more firms have at least “claimed their brand” on Twitter. In addition to the 26 percent of firms that are actively tweeting, another 20 percent have seen it worthwhile to at least create and hold an account using their firm identity. But more than half (54%) seem to have no foothold in the Twittersphere, having not claimed a firm-branded account.

A few firms are doing a great job of using Twitter under firm brands. These include:

  • Goodwin Procter, which in addition to a firm-branded Twitter account also has sub-branded Twitter accounts on specific niches — such as @FoundersToolbox and @GreenBuildLaw
  • Rackeman Sawyer does a nice job of working to lead and own the topic of land use using both a blog and Twitter account @landusemonitor
  • Pepper Hamilton has also created separate Twitter identities for specific sectors such as @PepperTax, @PepperIP.

If you work with one of the 26 actively tweeting firms, please share with readers of this blog your experiences with Twitter or what leads you to believe that it is worth your time. If you’re still on the fence, see my previous post on this topic, which includes 5 top reasons why your law firm should tweet.

Your comments welcome!

Still Afraid of Social Media in 2011?


This startling and educational video, Social Media Revolution, from Socialnomics has been around a while, but I didn’t realize the data had been updated (as of May 2010) again in 2011. If you haven’t already seen it, check it out. It might be helpful in adding some urgency to your pleas and pitches for integrating social media efforts. View the video, then read Erik Qualman’s 21 Social Media Predictions for 2011. Erik is the author of the book Socialnomics, How Social Media Transforms the Way We Live and Do Business.

Want to compare it to the older version? Click here for original video, for the record.

Making the Case for a Firm-Branded Twitter Presence


A recent analysis (by me) of the largest 100 law firms in the Boston area (as compiled by the Boston Business Journal) revealed that merely 15% of law firms have taken steps to set up a firm-branded Twitter account, and fewer than 15% are actively tweeting. Why would a law firm have a Twitter account? Why not? You are already spending lots of time creating and approving content for public consumption. Twitter is just another (quick and easy and highly effective) way to disseminate that information.

While Twitter is designed for use by individuals (it really does work best when people use these tools to engage in real and meaningful markets of conversation) don’t overlook the value Twitter can bring to your overall marketing effort in the form of a firm-branded account.

Here are 5 quick, off-the-top-of-my-head reasons why your organization (law firm or not) should tweet.

1. Protect your brand. The most important reason to start a Twitter account is to claim your name — so that you own it, not someone else. Remember the domain name gold rush of the 1990s? Twitter name prospecting hasn’t taken off to the same extent as domain name squatting, but wouldn’t it be a drag if someone else had your preferred Twitter handle? If for no other reason than protecting your brand or domain name, it’s a good idea to sign up now. Your Twitter user name can be 15 characters long. For many corporate or law firm names it’s not long enough, so claim a street version of your name. One version of your name might work better than another in the Twittersphere, so consider carefully before you commit. (See what others are doing by clicking on this Twitter list I created: Law Firms That Tweet.)

2. People are listening. At the beginning, Twitter feels like the sound of one hand clapping. It takes a while to build followers and to flock with your “friends of a feather.” And while it often seems that no one is listening to what you have to say, know that they are. Sure, many of your followers will never see or read your tweets. But know that some are paying attention. They don’t always answer back, but your messages are being received. And, among the Twitterati are journalists scouring Twitter for trends and story ideas for their next pitch meeting.

3. Search engines eat it up. Even if you doubt that people are listening to your Tweets, know that search engines are. Starting and using a Twitter account properly can be an effective distribution channel and a great way to get content quickly indexed by search engines and in front of relevant audiences. Google rapidly absorbs tweets into its index, so, what you tweet can quickly show up in searches. When set up properly, your firm’s Twitter account can be an important step in an “Own your name on Google campaign” — working to own all the page-one results on a Google search of your firm’s name. (But that’s a topic for another time.)

4. The best way to learn it is to do it. Starting a firm-branded Twitter presence is a safe and easy way to start. It is an excellent way for you and your marketing staff to lead by example and to become better able to help your professionals embark on their own Twitter branding parade. Once you and your firm understand Twitter a little better, you’ll begin to see how you might use it to reach and track moods and happenings in a specific industry niche or for a specific practice group. Share what your doing with others in the firm — individuals will learn by watching what you are doing.

5. Build your Twitter infrastructure and network now, for when you need it later. Twitter has some interesting widgets (and developer tools) that allow you to easily embed Twitter feeds or selected tweets into any web site or blog you publish. So, you can easily create a tweet-on-demand content management system to report by cellphone direct to your web site on a specific breaking news event with up-to-the-minute reporting. It could be a great tool to use in a crisis. Your firm-branded Twitter page can be a valuable extension of your web site, and a key component of your overall PR and web visibility effort. As you build your Twitter following, you build a valuable and relevant network you can listen to and count on to keep you in the know or to help get your message out.

Want to know more?
I’m happy to discuss your Twitter and social media presence over lunch to help you better understand how your firm can best take advantage of these new networking and web publishing tools. Contact me here, and follow me on Twitter.

Want help or training?
Let me know if you would like help getting set up and started right on Twitter. I can help you select a user name, and set up a robust password (important!), discuss the types of things your firm can and should be tweeting, show you how to do it, including how to use hash marks, when to direct message people, how to re-tweet, and other do’s, dont’s and best practices. And, I can show you some examples of the real benefits that can result from an active Twitter presence.

Related previous post: Twitter 101: Twitter Is for Listening

Also, just found this related post from Lawyer KM discussing the AmLaw 100 on Twitter trend (which isn’t much of a trend) from about a year ago…

So Begins My 10th Year of Blogging!


Put on your blogging cap!Somehow I became aware of the fact that this month marks my 9th anniversary as a blogger. I’ve learned a lot along the way, and I’ve shared a lot of it here. Anyhow, I think it is a milestone worth mentioning.

I started out on the Blogger.com platform and had several blogs there before settling in here at Amy Campbell’s Web Log. See what one of my earliest blog posts looked like here at Content Loop — it’s my first rant.

Web Effect: Turning the Mass Media Model on its Head

It’s really amazing how on target it is today!

To all the bloggers out there that helped me learn by watching, reading and doing, ‘thanks!’

The Benefits of Blogging, Explained


Back at the start of the holidays I was interviewed for and quoted in an article on attorney blogging that ran in the Boston Business Journal and Portfolio.com. The article was titled Blogged down or Legal Nightmare depending on which publication it appeared in, and it weighed some of the benefits and challenges lawyers face in maintaining legal blogs. You can read that article here and here.

Ever since it ran, I’ve been meaning to follow up with more explanatory material. Here’s my take…

The Benefits of Blogging

Blogs can be a very effective way for professionals to raise their visibility and position themselves as accessible, helpful experts on a specific topic or niche practice. By writing about and commenting on and linking to other useful information in an area of expertise, a lawyer can help to demonstrate his/her knowledge around that subject and maybe even become a “thought leader.”

Blogs have an advantage over typical web sites in that blogs have a built-in syndication feed. Each time you publish a blog post, a news feed is sent out automatically that alerts the search engines and news aggregator sites. (A traditional web site waits for the search engines to come to it.)

So, the more often you post, the more attractive your blog becomes to search engines — not necessarily for its frequency, but for the collection of relevant information you’ve amassed around related keywords. Unfortunately, this is also what leads to a lot of the junk blogs out there. For instance, a lot of personal injury attorneys are notoriously bad bloggers that methodically regurgitate verdict and settlement reports from news sources in order to create a blog post that uses lots of keywords around, say, motorcycle accidents, or cerebral palsy. Then, as a last paragraph, they add on a statement about if you need a motorcycle accident attorney, contact us. That type of blogging is not flattering for the profession and some of it borders on plagerism.

Blogs become extremely effective when they provide “information of value” in the form of original material and commentary. If you can write something extremely relevant and informative, you will gain the benefit of viral marketing — where other web sites and bloggers will comment on and link to your blog post, as well as share it on Linkedin, Twitter, Facebook and the like.

It’s tempting for some to use the technology of blogs to gain the attention of search engines. But the real success in blogging comes from creating conversations, demonstrating your expertise.

Most lawyers I know are afraid of starting a blog. They are afraid because they don’t feel they have the time to do it, and they think anyone will be able to post crazy stuff on their blog. And they don’t really understand what a blog is. Blogs are still a little bit of a mystery.

Probably the best way for lawyers to use blogs is with help from the in-house marketing department and/or from a web marketing consultant. This way the attorney can concentrate on the content of the blog and allow the blog expert to setup and take advantage of the technology, execute and publish the posts, and provide ongoing direction and support for maximum impact.

Social Media — A Definition


I’ve been doing an “Introduction to Social Media for Attorney Marketing” luncheon seminar, and one thing that people have told me they really appreciate is that I start out by giving a definition of social media. We can’t seem to read 3 pages on the web without encountering the phrase “social media,” but do we really know what it is? Here’s how I define it.

Social Media Defined

Social media are nothing more than a special class of web sites — second-generation web sites, if you will. Think of first-generation web sites as those that are created by an authority of some sort (the New York Times, WebMD, Smith & Smith law firm) that publish information to the internet for you to come and read using a “top-down,” one-to-many publishing model. Second-generation, social media web sites, by contrast, are platforms that provide users the ability and tools to create and publish their own mini web sites or web pages. The content on these sites is not created from on high, but created by the participants — from the “bottom up” — using a many-to-many model. We become active participants in creating, commenting, rating and recommending content rather than passive consumers of it.

Social media sites have 3 defining characteristics.

  • Majority of content is user generated
  • High degree of participation/interaction between users
  • Easily integrates with other sites

By this definition then, social media platforms include things like blogs (such as Blogger, WordPress, Typepad), social networking (Facebook, Linkedin), social bookmarking (Delicious, Stumble Upon) news sharing (Digg, Yahoo!  Buzz) and photo and video sharing sites (Flickr, Vimio and YouTube). These are, of course, just a few examples.

As time goes on, these categories are blurring. In addition, traditional media (such as the New York Times) are enabling social media capabilities within their traditional publishing models creating a new kind of hybrid.

Hope that helps. If anyone has anything to add to this definition, please feel free to comment.

Discussion of Attorney Advertising and Ethics in Light of Web 2.0


Over at the Lawyerist is a good post discussing the implications of attorney advertising rules and ethics guidelines in light of new web technologies such as Linkedin. There don’t seem to be any clear answers, but some important things to think about… see the post at: Legal marketing ethics in a Web 2.0 world, by Leora Maccabee.

I’d appreciate additional conversation/comments on this topic.


Twitter 101: Twitter Is For Listening


I’ve been dabbling in Twitter for the past year trying to evaluate it for use by attorneys for marketing purposes, as well as for my own curiosity. Initially, I was skeptical as it seemed to be dominated by self-promoting “shouters” (I think I am borrowing that term from Kevin O’Keefe). And it still is. It is also dominated by persons who tweet constantly about Twitter, just the way bloggers used to blog only about blogging. This seems to be the natural progression of new media — the early adopters use the new medium to talk about the new medium.

Twitter Is For Listening

However, despite all the self-promotion and social mediabation, Twitter has some real benefits. I used to advise lawyers (as long as 2 months ago) to not worry about Twitter, at least until they have completed and mastered Linkedin. But now I’m recommending that you should pay attention. Even if you don’t see how you could ever use Twitter in business, use it to “listen” to the marketplace, or your peers, or your competitors (or your clients!) by using Twitter search, and by building your network. As more people start to use social media tools, they turn from talking about the tools, to actually talking about their business.

The other reason you should jump onto the Twitter bandwagon is that, if used properly, it can tremendously benefit your visibility on the web and search engine optimization. Grab your name or keyword specific handle now. Figure out how to use it later. Or have your someone teach you, coach you, or assist you in mining the benefits of Twitter. Until then, keep listening to me via this blog, or, follow me on Twitter at: amyblog.

“Listening” via Twitter is how I found this presentation: Twitter 101 for Business, via Rex Gradeless.

Read more posts like this on: Amy Campbell’s Web Log.

Social Media for Attorney Marketing: Recommended Reading


I just gave a presentation on Introduction to Social Media for Attorney Marketing, and these are the recommended reading links I offered for further exploration (with brief notes on why I included each link). They are posted here for those who attended the presentation as well as those who did not. Click away…

• Where To Focus With Social Networking
September 22, 2009 – Excellent article just published this week that supports everything we talked about today

• Using the Web to Network, By Olivia Clarke, Chicago Lawyer
March 6, 2009 – Good exploration of the generational approaches to social media among lawyers

• Toot Your Own Horn: The Fine Art of Self Promotion
July 2009 – Contains a list of the types of things that are newsworthy for attorneys and fair game for promoting via firm news items, blog posts, Linked in status line updates, twitter tweets, etc.

• Networks for Counsel 2009 Study
August 2009 – Leader Networks conducted the second annual international study of lawyers use of social media, conducted on behalf of Martindale-Hubbell

• Twitter Explained (1 funny, 1 serious)
March 2009 – My blog post linking to a funny video from the Daily Show about Twitter and Social Media (meant for a laugh), and a more serious post from Carol Elefant: To Twitter or Not To Twitter? That Is the Question for Lawyers

• Is Social Media a Fad?
August 2009 – A short film with the amazing statistics that tell the social media story (despite the drama and hyperbole) in promotion of the book, Socialnomics

UPDATE: Can’t stop adding to this list! Here’s another good article…

• Top 20 Ways to Quickly Becoming a Recognized Subject Matter Expert on LinkedIn

… and more!

• Social Networking and the New Workplace – A more in-depth look at the risks and rewards of social media at work from a lawyer’s perspective.

• Drafting Trouble-Free Social Media Policies

Thinking Seriously About Social Media


Before this blog settled in on law firm marketing topics, it was more of a new media blog. Whether you love Twitter or hate it, here are a couple recent posts that take a bigger view of social media and explain why we should pay attention to these tools and how they are shaping our lives and events. Check them out.

Clay Shirky: How Twitter Can Make History

Q&A with Clay Shirky on Twitter and Iran

Martindale Hubbell Blown to Bits?


I can’t offer my own opinion on Martindale-Hubbell Connected — the Lexis Nexis venture into bringing its traditional directory product into the world of social networking and Web 2.0 and regain some relevance in the realm of lawyer shopping — because it is a closed system and I haven’t been able to see how it works. (Isn’t a non-open system breaking rule #1 of Web 2.0?) But Doug Cornelius and Kevin O’Keefe, two web savvy lawyers, bloggers, Linkedin guys, Tweeters (you get the idea) have a few things to say about their experiences with Martindale’s Connected product over on Kevin’s blog. Read:

Martindale – Hubbell Connected : Will it go anywhere?

And here’s the direct link to Cornelius’ thoughtful post:

Martindale-Hubbell Connected – My Thoughts

In fairness to Martindale Hubbell, the system is still in Beta. But it has been making very slow progress. It reminds me of the saga of the Encyclopedia Britannica ($2,200, 20-volume set) and how it was paradigm shafted by Microsoft’s Encarta CD-ROM (ultimately a free bundled product) as told by Philip Evans and Thomas S. Wurster in Blown to Bits: How the New Economy of Information Transforms Strategy.

Twitter Explained (1 funny, 1 serious)


Thanks to the Wired GC for finding this one.

That pretty much says it all. My own experience with Twitter is that I’ve been on it for a few months and haven’t really figured out a good way to use it. The only benefit I have found so far is to drive some “uninterested traffic” to some of my web projects. So, then, what’s the benefit? Exactly. However, I do believe that sometimes you just have to jump into/onto these platforms and figure them out as you go. After being on for a while now, this week I feel I am reaching a threshold of sorts, a critical mass thing, or a tipping point… Each time I tweet this week, I’m getting more and more followers. Or maybe it’s just the hysteria.

All this being said… follow me on Twitter!

Updated March 7: Carolyn Elefant does a much more thoughtful job describing Twitter in her post: To Twitter or Not To Twitter? That Is the Question for Lawyers

See also: An older funny Jon Stewart bit about Blogs on TV.

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