How Social Networks Shape Human Behavior…and Vice Versa – 10/17
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MIT’s Alex ‘Sandy’ Pentland will explore how increased productivity and creative output are key to understanding how social networks – face-to-face and digital – shape the behavior of both employees and customers. Through the `big data’ collected by his research group via sensors, they are able to measure the behavior of hundreds of people over long periods of time, and build models that provide accurate predictions of human decision making across a wide range of scales…team, organization, and even city. These models can also be used to more effectively shape social behaviors. Sandy’s team proved this when they won DARPA’s 40th Anniversary Internet Grand Challenge.
via How Social Networks Shape Human Behavior…and Vice Versa – Eventbrite.