Take e-cards, which Hallmark now offers in droves, but that it came to somewhat belatedly. The person who pioneered the e-cards industry as we know it today didn’t have any greeting card experience. It was Judith Donath, a faculty fellow at Harvard’s Berkman Center for Internet and Society, who as a postdoctoral student in 1994 launched a website called “the Electric Postcard.”

via Sorry for your loss: Hallmark struggles to update its card empire | The Verge.