“Machines are increasingly a form of intelligence approaching a biological level of complexity,” she said. Tufekci, assistant professor at the University of North Carolina, Chapel Hill, New York Times contributor, and Berkman Center Fellow at Harvard, among other things, is a self-proclaimed “techno-sociologist.” Originally from Turkey, she got her start as a computer programmer. Tufekci soon realized the major implications of computers on our lives and has devoted her career to studying the intersection of technology and society.

Source: It’s time to become aware of how machines ‘watch, judge, and nudge us,’ says Zeynep Tufekci – TechRepublic