That’s what Donna’s asking. Putting aside arguments that would apply equally to RIAA or MPAA suits, here are a couple unique reasons why MPAA suits might not make sense:
Beyond Valenti’s rhetoric, I don’t think even the MPAA would argue that, today, they’re being immensely harmed by downloads. They worry that they’ll end up suffering like some say the record industry is, but the urgency is somewhat limited.
With that in mind, why doesn’t the MPAA continue to leach off of the RIAA’s suits? It’s unlikely that people will discern a difference between sharing music and movies – if they get the message from the RIAA, it will solve the MPAA’s problems. (And, if the RIAA’s lawsuits do not succeed, then the MPAA will have a much stronger case when appealing to Congress.)
Moreover, the MPAA hasn’t even begun to tap into the downloads market. Movielink is a joke compared to what the RIAA’s offering right now. Given that quality problems are more substantial for P2P movie downloads, a legit service might be able to sufficiently curb file-sharing.
Finally, I would assume that most movie sharers do not share that many movies. To share a large collection of movies would take a lot of hard drive space (and possibly personal time and energy if the sharer did the movie rips). If the MPAA wants a substantial number of suits, they won’t be able to hone in on egregious offenders like the RIAA has. That could create serious PR problems.