Yahoo! Unlimited to Launch Formally With Same Low Price

Rafat Ali brings the news
Yahoo! Unlimited is going to keep its 5 bucks/month price point when it
formally launches.  Rafat writes, “I have it from reliable sources
that the initial feedback and pickup from users is lower than company expectations,
and some of the aggressive pricing decision may have stemmed from
that.”  Whatever users they acquired came with hardly any
advertising.  Now, Yahoo’s about to start a major ad-push,
including a spot during the MTV Video Music Awards.  I’m betting
it will not suck as much as the Napster Super Bowl ad (hard to beat that one).