The Potential to be an Ultimate Brand

By my definition, an ultimate brand is one that permeates every aspect of the consumer’s life. It impacts or engages them physically, emotionally, mentally, socially, financially, professionally and possibly even spiritually. Second Life has that potential. This podcast addresses one of the factors that could severely impact the potential of Second Life and keep it from truly becoming not only a brand, but a lifestyle for millions.

Our project team will be focusing on the financial assets of Second Life citizens and their rights to those assets should they be expelled from Second Life.

“Download the mp3” PollockPodcastfinalfinal 1.mp3

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