Applied Psychology

I’ve had my share of uninspiring ideas over the years, but I’ve also had a number of keepers—like the Windows Start Menu and Taskbar, which have endured far longer than I ever imagined in 1993. Based on what’s worked for me, I

Around the time last month that Facebook’s audience had grown to an astounding 2 billion people, CEO Mark Zuckerberg announced a change. “For the past 10 years,” he said, “our mission has been to make the world more open and