Marketing Digital SEO and More

Danillo Leite - Marketing Strategy Expert

Author: Danillo Leite

Bing Webmaster Tools new Site Scan feature finds SEO issues

Bing Webmaster Tools new Site Scan feature finds SEO issues: There is a new feature that was just released in the new version of Bing Webmaster Tools, it is called Site Scan. Site Scan is a site audit tool which crawls your site and checks for common technical SEO issues.

Bing Webmaster Tools new Site Scan feature finds SEO issues

Bing Webmaster Tools new Site Scan feature finds SEO issues

You can access this in the new Bing Webmaster Tools over here.

What is Site Scan. Bing said “Site Scan is an on-demand site audit tool which crawls your site and checks for common technical SEO issues. Fixing these issues will make your website search engine and user friendly. With this tool, you can improve your website performance not only on Bing but on other search engines as well.”

Site Scan is an on-demand site audit tool which crawls your site and checks for common technical SEO issues. Fixing these issues will make your website search engine and user friendly. With this tool, you can improve your website performance not only on Bing but on other search engines as well.

How does it work. You go to the Site Scan feature, then click on “Start new scan.” Enter in the name of the scan, the scope of the scan, the limit of pages you want Bing to scan and even more. Here is a screen shot of the form:

Site Scan feature in Bing Webmaster Tools
What does it tell you. The scan detail report will find common SEO issues. It will give you:

Scan Status
Number of pages scanned
Number of Errors
Number of Warnings
List of issues found, their severity and the number of pages affected
The report is broken down into:

Errors: These are the most critical issues we found on your website. You should prioritize resolving these issues as they can impact indexability of your website.
Warnings: Everett These are the issues with medium severity which might impact your SEO health.
Notices: These are lowest severity issues or recommendations which you can investigate after solving all the errors and warnings.

PageRank for SEO

PageRank for SEO:  When Google was launched back in 1998, they introduced a mechanism for ranking web pages that was radically different from how the established search engines at the time worked.

PageRank for SEO

Up to then, most search engines relied exclusively on content and meta data to determine if a webpage was relevant for a given search. Such an approach was easily manipulated, and it resulted in pretty poor search results where the top ranked pages tended to have a lot of keywords stuffed in to the content.

Google radically shook things up by introducing PageRank as a key ranking factor.

Content still mattered to Google, of course, but rather than just look at which webpage had the keyword included most often, Google looked at how webpages linked to one another to determine which page should rank first.

Google’s theory was that a link from one webpage to another counted as a ‘vote’, a recommendation from that webpage for the page that was linked to. And the more ‘votes’ a webpage had – the more links that pointed to it – the more Google felt it could trust that page to be sufficiently good and authoritative. Therefore, pages with the most links deserved to rank the highest in Google’s results.

It’s interesting to note that the PageRank concept was heavily inspired by similar technology developed two years earlier by Robin Li, who later went on to co-found the Baidu search engine. (Thanks to Andreas Ramos for pointing that out to me!)

More than two decades later Google still relies heavily on PageRank to determine rankings. For a long time, Google allowed us to see an approximation of a webpage’s PageRank through their browser toolbar, which included a PageRank counter that showed the current webpage’s PageRank as a integer between 0 and 10.

The Basic Concept of PageRank

At its core, the concept of PageRank is fairly simple: page A has a certain amount of link value (PageRank) by virtue of links pointing to it. When page A then links to page B, page B gets a dose of the link value that page A has.

Of course, page B doesn’t get the same PageRank as page A already has. While page A has inbound links that give it a certain amount of PageRank, in my example page B only gets PageRank through one link from page A. So page B cannot be seen as equally valuable as page A. Therefore, the PageRank that page B gets from page A needs to be less than 100% of page A’s PageRank.

This is called the PageRank Damping Factor.

In the original paper that Google published to describe PageRank, they set this damping factor to 0.85. That means the PageRank of page A is multiplied by 0.85 to give the PageRank of page B. Thus, page B gets 85% of the PageRank of page A, and 15% of the PageRank is dissolved.

PageRank for SEO

PageRank for SEO

If page B were then to have a link to page C, the damping factor would apply again. The PageRank of page B (85% of page A’s PageRank) is multiplied by 0.85, and so page C gets 72.25% of page A’s original PageRank.

PageRank Damping Factor from webpage A to B to C

And so on, and so forth, as pages link to one another and PageRank distributes through the entire web. That’s the basic idea behind PageRank: pages link to one another, link value flows through these links and loses a bit of potency with every link, so webpages get different amounts of PageRank from every link that points to them.

Pages that have no links at all get a basic starting amount of PageRank of 0.15, as extrapolated from the original PageRank calculation, so that there’s a jump off point for the analysis and we don’t begin with zero (because that would lead to every webpage having zero PageRank).

More Information on Internet

 

DuckDuckGo Search Engine How to Optimize Your Site in 2020

DuckDuckGo Search Engine How to Optimize Your Site in 2020: Although DuckDuckGo is a smaller search engine as compared to Google and Bing, it has rapidly evolved during its decade of operation. That’s why many people are concerned about optimizing their websites for this search engine as well. This is because DuckDuckGo has been gradually attracting the audience and generating more traffic to sites.

 

DuckDuckGo Search Engine How to Optimize Your Site in 2020

But what is DuckDuckGo search engine? And, how do you optimize your website for it? Read on to find out.

In this article, we’ll discuss everything you need to know about DuckDuckGo so that you can drive a lot of traffic to your site via this search engine.

  • What is DuckDuckGo Search Engine?
    • DuckDuckGo is an internet search engine that was launched in 2008 by Gabriel Weinberg. What sets it apart from Google and Bing is the fact that DuckDuckGo doesn’t track user searches or keep a record of them. Similarly, it doesn’t collect or share your personal info.

The company clearly mentions in their privacy policy that they think it’s kind of terrifying that people at search engines can view all user info. However, they are mainly concerned when these people either release user info to the general public or provide it to law enforcement. That’s why they came up with the idea of developing DuckDuckGo that promises complete anonymity and privacy.

Research suggests that most of of all web traffic worldwide is generated through mobile devices. As almost everyone owns a smartphone today, DuckDuckGo has also launched its app it is available in Playstore with the name “DuckDuckGo Privacy Browser” that functions the same as its desktop browser. You can search freely without worrying about privacy.

DuckDuckGo Privacy Browser

How DuckDuckGo Search Engine Makes Money?

DuckDuckGo Search Engine How to Optimize Your Site in 2020

DuckDuckGo Search Engine How to Optimize Your Site in 2020

So, are you wondering what is DuckDuckGo search engine doing to make money? According to the DuckDuckGo founders, they earn money by serving ads from the Yahoo-Bing search alliance network. Plus, a significant part of their earnings comes from eBay and Amazon affiliate commissions.

f the search engine continues to grow at this rate, it may soon become one of the top-most search engines all over the world. Traffic from DuckDuckGo is already showing an upward trend, and proper site optimization can attract more people to your site via this search engine.

However, keep in mind that DuckDuckGo is a hybrid engine that fetches results from other search engines and crowdsourced platforms like Wikipedia. As per the company’s executives, its ranking is a bit obscure and oblique as it uses underlying APIs’ ranking parameters and other factors to rank.

Update Your Site with Modern SEO Practices

Just like Google, DuckDuckGo is also committed to delivering the highest quality results to its users. This attitude means you must focus on ensuring that your website follows all DuckDuckGo SEO standards, such as:

Your website should have a quick loading time, not exceeding 3 seconds.
Your site should be responsive, performing well on mobile devices.
The website design should look great on all screen sizes.
Focus on technical SEO such as fixing complicated URLs, bad meta tags, poor site structure, etc.
Optimize content to ensure it is error-free, well-written, and informative.
Use keywords strategically to attract search traffic, leveraging intent-based keywords for optimum results.
Ensure your site is optimized for other search engines like Bing, Yandex, and Yahoo because DuckDuckGo takes results from these platforms.
Focus on the overall user experience by optimizing your web design for user-friendliness.

Refresh Your Local Keyword Strategy

Due to its strict privacy policy, DuckDuckGo doesn’t use geolocation data in getting search results. Although it keeps users anonymous, there are several implications from the perspective of SEO.

For instance, the local search results aren’t very precise. This means, if you’re a local company, you’ll need to make more efforts to show up in DuckDuckGo’s local search results. You’ll need to conduct more in-depth keyword research to truly understand where your users are located.

Suppose you’re a pizza restaurant based in California, US. There are several geo-specific keywords that you can include in your main keywords. For example, best pizza California, California pizza, California pizza restaurant, etc.

Now, if you’re wondering, “How do I find those keywords?”

“How do I find those keywords?”

You can use many online tools like Seed Keywords, Answer The Public, and Demographics Pro, which provide you with some good insight into how users are searching for your products/services.

Google Is Working On Something Related To Nofollow Link Change

Google Is Working On Something Related To Nofollow Link Change: Now We know that Google made a change to the nofollow link policy, that starting on March 1, 2020, Google can look at a nofollow link attribute as a hint and not as a directive.

Google Is Working On Something Related To Nofollow Link Change

Just to be clear, Google said in September they can use it as a hint for ranking and in March as a hint for crawling and indexing. But since then, it seems Google did not make any real change to search since the change – but a change is indeed coming.

I asked Gary Illyes of Google

I asked Gary Illyes of Google for an update on this nofollow hint policy change. I asked him “has Google done anything with this in terms of ranking, spam, etc?” Gary responded saying “you will have something. At one point. Some time in the future. No timeframe.”

He doesn’t believe anything was launched yet but what he is working on will indeed need to be announced. So it sounds big, big enough that it has to be announced by Google.

“has Google done anything with this in terms of ranking, spam, etc?”

Google Discover Search Console Reporting Bug

Google Discover Search Console Reporting Bug: Google posted that there was a data logging issue with Google Discover traffic and Google Search Console. Because of that, Google performance reports for Discover traffic starting on May 12th through May 15th. Google said “you might see a significant drop in Discover reporting.”

Google Discover Search Console Reporting Bug

Google is working on fixing the issue, it is unclear if the fix will bring back in data that was lost or if that data is lost forver.

Google wrote on the data anomalies page “Due to internal logging issues, you might see a significant drop in Discover reporting.

Please note that this does not reflect any user-facing changes for your site, only the data reporting in Search Console. We hope to fix this issue soon.”

Google Discover Search Console Reporting Bug

Due to internal logging issues, you might see a significant drop in Discover reporting. Please note that this does not reflect any user-facing changes for your site, only the data reporting in Search Console. We hope to fix this issue soon.

Google

Keep mind

Keep this in mind if you have any reporting to do for clients or your own internal reporting. So any data you see between May 12th and May 15th in the Google Search Console Performance Discover report may be wrong.

More on Internet

Towing Service Boston

News and Information

What I Know? About Google May 2020 Update

What I Know? About Google May 2020 Update: Many industries rocked by Google May 2020 Update – What I know right now

What I Know? About Google May 2020 Update

SEO, last google Update: Search results continue to churn three days after Google announced the May 4 2020 update. Google warned it may take a couple weeks to settle. This is why that might not be good.

Most updates settle fairly quickly with minor changes along the way. This update is different.

It’s becoming increasingly evident that this update is big.

A partial list of what areas are affected:

  • Local Search Businesses
  • Health Related Sites
  • Rolling out Worldwide
  • Multiple Languages Simultaneously
  • The changes are felt by many and the results seemingly change hour to hour and day to day.

I haven’t witnessed an update as widespread as this one since 2003.

Why Updates Cause Ranking Volatility

One of the reasons the search results become volatile is because it may take some time to roll out the changes to all the data centers globally. When your browser hits a data center it could be receiving old data or the new data.

Another reason to explain the constant changes is because there are multiple factors that are changing.

What commonly happens is that an update rolls out followed by a period of relative calm that is then interrupted by more changes that sometimes reverses the losses.

As I understand it this known as reversing false positives. False positives are when relevant sites are unintentionally affected by an update. After an update the Google engineers will measure the feedback, review the search results and tweak it to smooth out the false positives.

First Impressions

Numerous people I spoke with described this update using words like “carnage” and mentioned how inconvenient it was to do this to businesses at such a dire moment in time.

Search marketer Tony Wright (@tonynwright) offered this impression:

“This appears to be one of the most significant updates in recent memory. It’s too early for anything other than analysis, but I’ve seen sites in multiple verticals affected.

It’s not clear who the winners are yet…”

Several people shared that while it is yet early, they are seeing changes across many industries, notably in the health related topics.

Who is Affected By the Google Update?

  • Local Search Fluctuations
  • There are many reports that mention fluctuations in local type search results.

One person tweeted a graphic that shows local search has been in flux since late April 2020

Covid-19 Effect on Search Algorithm?

Some are theorizing that sounds reasonable is that Covid-19 may have affected some parts of Google’s algorithm that determines what it is that people want to see when they make a search query.

Without question the pandemic affected search patterns.

Is it possible that Google added a change that makes Google’s algorithm more sensitive to these changes? We really don’t know.

Another factor I’ve seen is that some are reporting that sites with actual brands that have been around have gained, while less branded sites have lost.

Worldwide Update Rollout

Google’s update appears to be affecting SERPs worldwide. Reports on WebmasterWorld indicate volatility from the United States to Europe to Australia simultaneously. Tow and Towing Boston,

Japanese search engine marketing expert Kenichi Suzuki (@suzukik) told me that the update is being keenly felt in Japan.

More Information on Internet

 

How to Properly Run a Website Speed Test

How to Properly Run a Website Speed Test:  Speed, Speed and more Speed. When it comes to your WordPress site, speed is important. This a fact. Why? First off, website speed is a significant factor in Google’s algorithm.

How to Properly Run a Website Speed Test

Fast-loading websites can expect to rank higher in the SERPs and attract more visitors. Second, there are all the user experience considerations. If a site loads quickly, visitors are more likely to stick around, read your content, and ultimately convert. In other words, a lightning-quick website unlocks all the good things that webmasters crave.

However, I’m not here today to talk about “How to make your website faster” ok?

I’m here to discuss another common problem I see WordPress Users around the word making on a daily basis, and that is running a Website Speed Test incorrectly.

You might not think this is that big of a problem. But in reality, it is when you’re trying to gauge improvements.

How to Properly Run a Website Speed Test

How to Properly Run a Website Speed Test

If you run a website speed test the wrong way, it might appear that your site is slower, when actually it’s faster.

So below, we’ll dive into the proper way to run a website speed test along with some tools you can use to tangibly measure your site’s speed and track any improvements.

Before You Run a Website Speed Test
Before running a speed test, you should check to see if you have the following two things already configured and running on your WordPress site:

  • Caching
  • Content Delivery Network

If you don’t know, check with your web developer or hosting provider. And if you’re launching a brand new site, make sure to set these things up first, and then run your speed tests.

  • Configure Caching
  • CDN
    • Enable Content Delivery Network

How to Properly Run a Website Speed Test

Now that you have caching configured and a CDN enabled, it’s now time to dive into how to properly speed test your WordPress site. There are a lot of different tools you can use to measure the performance of your site. You can check out a full list further below. For this example, we are going to using Pingdom, one of the most popular and commonly used tools.

  • Speed Test Location Matters
    • Almost every speed test tool allows you to choose from different testing locations around the globe, and this matters quite a bit. The reason is that this is all relative to the data center where your WordPress site is hosted. TTFB, network latency, all come into play.

So it’s important to speed test your site both from a location that is close to your data center and one that is far away. This will also help you see how much of an impact the CDN has on your WordPress site. You can also disable your CDN temporarily and re-test again without to really see the difference.

Whatever you do, be consistent with the location you choose.

You Have to Test Multiple Times

We won’t go too deep into caching in this article, but just remember that this is what makes your WordPress site load super fast (both caching from your WordPress host or plugin and your CDN).

The big problem is that many users tend to only run a speed test once, the content isn’t cached on the WordPress host or CDN yet, and then it appears that the site is actually slower. This can also happen if you just cleared your WordPress site or CDN’s cache.

How can you tell that your content or media isn’t serving from cache?

It’s easy. Every speed test tool shows you what are called HTTP headers (also known as response headers). These contain important information about each request.

Free Tools

SEO free tools.

  • Pingdom
    • Pingdom is a market-leading website monitoring service, best known for its free website speed testing tool. The speed testing tool displays all of your site’s requests in a waterfall view. You can filter by load order, file size, and load times, giving you different perspectives for identifying potential improvements – it also lists total requests, load time, and page size.

      It has gained popularity over the years due to the fact that it is super easy to use, especially when compared to similar speed test tools.

    • For beginners,
    • Pingdom can be a great way to start.
  • Google PageSpeed Insights
    • Google has said since 2010 that page speed is an important ranking factor for SEO.
      • To help you improve your site’s speed, Google has its very own speed testing tool, Google PageSpeed Insights, which measures the performance of a page for
        • Mobile Devices and
        • Desktop Devices.
  • Google Mobile Website Speed Testing Tool
  • Google Analytics Site Speed
  • WebPageTest
  • GTMetrix
  • KeyCDN Website Speed Test
  • DareBoost
  • Web Page Analyzer
  • YSlow
  • Chrome DevTools
  • Load Impact

Do you need any help? Ask for Danillo Leite SEO Expert

SEO Tools Simple, Free – Instantly Improve Your Marketing

SEO Tools Simple, Free – Instantly Improve Your Marketing: What is the first step towards success? Website!

SEO Tools Simple, Free – Instantly Improve Your Marketing

Do I need a business website if I have an Instagram and Facebook page? Well, the quick answer is, Yes.

I see an improvement in my projects day to day but it’s not that simple. And Simple Doesn’t Mean Easy. Whenever I dream up some improvement project, I end up working smartest and fastest when I have the right tools at my disposal.

It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool.

Danillo Leite - SEO Tools Simple, Free - Instantly Improve Your Marketing

Danillo Leite – SEO Tools Simple, Free – Instantly Improve Your Marketing

My Daily Tools

  • Google Search Console
    • Bing Webmaster Tools
  • Google My Business
    • Bing Places
  • Google PageSpeed Insights
  • Google Analytics
  • Incognito Window
    • Searching Google.com in an incognito window will bring up that all-familiar list of autofill options, many of which can help guide your keyword research. The incognito ensures that any customized search data Google stores when you’re signed in gets left out.
    • Incognito may also be helpful to see where you truly rank on a results page for a certain term.
      • Google Trends

Do I need a Website

Are you asking, “Do I need a new website?”

If so, there’s a good chance you know the answer.

  • You get no control. Facebook gets all the control
    • Remember it, Instagram is by Facebook too.

Facebook has changed their terms and conditions multiple times in the last year. They do this very easily and don’t have to ask anyone for permission. If you don’t like the changes, they don’t have to let you use Facebook as a business. All those free ice cream “likes” you have been tallying could be gone tomorrow and there is nothing you could do about it. Facebook maintains all the control, and you have to play their game as they wish.

Your website is the core to your online presence.

Social Media, Google, Bing and etc. Anything else is a tool to get people to come to your website.

It’s time to take down the signs begging for new likes, and focus on building a website that converts new business.

Bye bye, see you in the next time.

Hey I’m Danillo Leite

Welcome to My Weblogs at Harvard. This is your first post. Edit or delete it, then start blogging!

Danillo Leite

If you wanna know me:

Here i will talk about marketing, digital marketing and some strategies for SEO to

What is SEO?

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

  • Google
  • Bing
  • Yandex

What goes into SEO?

To understand the true meaning of SEO, let’s break that definition down and look at the parts:

  • Quality of Traffic
    • You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
  • Quantity of Traffic
    • Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
  • Organic Results
    • Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.
How SEO works

You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links to webpages that could potentially answer your question.

That’s true. But have you ever stopped to consider what’s behind those magical lists of links?

Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.