Marketing Digital SEO and More

Danillo Leite - Marketing Strategy Expert

Category: SEO (page 1 of 2)

What do you think About it? Is Google Right?

What do you think About it? Is Google Right?  Google’s John Mueller said on Twitter that he thinks that many SEOs and sites think about links “much more than necessary.” He said Google does “use links to help discover new content.” He didn’t mention ranking but yes, Google does use links for rankings.

What do you think About it? Is Google Right?

The question he was answering was “is there any possibility that in future Google Search will remove backlink as their rankings factor?” John responded “everything is possible, but we tend not to make pre-announcements. While we do use links to help discover new content, I suspect a lot of sites think about them much more than necessary.”

What do you think About it? Is Google Right?

What do you think About it? Is Google Right?

Covid-19

The perfect Facebook post – How to make a flawless Facebook post

The perfect Facebook post – How to make a flawless Facebook post: The discussion about the perfect Facebook post is not new. Much has been said about it and as social media professionals conduct more research, new items are being incorporated.

The perfect Facebook post

The communication process on Facebook, contrary to what many people imagine, is not simple. It involves several elements and routines, so it needs to be very well planned. To advertise a company on Facebook efficiently, everything needs to be analyzed.

What we call the perfect publication on Facebook is not the result of improvisation or automatic actions. In fact it comes from a lot of planning and a perfect understanding of the various techniques applicable to Facebook Marketing.

Post text

Try to keep the text of the post as short as possible, without harming the communication capacity of the post. Some researches talk about a ninety character limit, but this is not an insurmountable limit, because what really matters is your ability to communicate with your audience.

A good tip to increase the click-through rate of your post is to insert a question at the beginning or end of the text. This works for both publications and Facebook Ads.

Do not forget to include the destination URL of the publication, preferably shortened and tagged through UTM to separate the accesses of this publication in the Campaigns tab of your Google Analytics, separating this type of access from others that may also come from Facebook.

The perfect Facebook post - How to make a flawless Facebook post

The perfect Facebook post – How to make a flawless Facebook post

If possible, end the text with a strong Call to Action to stimulate engagement and access to the destination URL, because contrary to what many people imagine, the Internet user is apathetic and without an incentive, your publication may lose engagement.

SEO in the publication

One item that many people leave aside when it comes to creating the perfect Facebook post is search engine optimization.

If you do a good SEO job on the text of the post, it is possible that it will gain a prominent position on the answer pages of major search engines like Google. Using these techniques properly, you can also compete for good placement through publications on Facebook.

Too many resources

The use of Emoticons is a great feature to add value to your publication. Research by the Amex Open Forum has shown that posts with emoticons have 33% more comments and up to 57% more likes.

Finally, whenever possible, insert a #Hashtag to try to gain a little more exposure in social media-focused searches.

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Duplicate Content is Not a Negative Ranking Factor? uhm

Duplicate Content is Not a Negative Ranking Factor? uhm:  This information, seems constrictive, but it explains a lot. Duplicate content does not count negatively against a site in terms of search rankings, says John Mueller of Google.

Duplicate Content is Not a Negative Ranking Factor

John Mueller of Google clarifies a misconception about duplicate content, saying it is not a negative search ranking factor.

Having the same content repeated on several pages is not something that would cause a site to rank lower in search results.

We have to pay attention, duplicate content on your site! Not with the competitors.

Mueller says it is normal for sites to have a certain amount of duplicate content. Google’s algorithms are built to handle this.

He approached this topic last week, but he was approached again during the office hours of Google’s SEO headquarters this week.

Duplicate content is a topic that appears regularly among SEOs, and is something that many professionals check when auditing a website.

Does it have an impact on search rankings? If so – to what extent?

That’s what Davor Bobek, manager of Blue Glacier, asks Mueller during office hours this week.

About Car parts

Bobek owns a website about car parts where descriptions of parts are repeated in several places. He wants to know if there will be a negative impact on the search results.

See Mueller’s answer below.

Google’s John Mueller on Duplicate Content
Mueller clarifies the misconception of the duplicate content, saying that it is not something that has a negative score associated with it.

If whole parts of a site’s content are duplicated, Google will rate one and not show the other. Multiple copies of the same page do not send negative rating signals.

Marketing Digital

Google Again Had An Indexing Issue With News Content

Google Again Had An Indexing Issue With News Content Last Night:  It has become commonplace. Maybe because of the dimension that google is. Maintenance doesn’t always work.. Just amazing, again, Google had an issue indexing news content last night. Ewdison Then, a publisher at SlashGear, Android Community and other places notified me on Twitter of this showing screen shots of CNN, Fox News, WSJ, and Engadget all showing zero new content in Google Search at around 6:50pm.

Google Again Had An Indexing Issue With News Content

Google Again Had An Indexing Issue With News Content

Google Again Had An Indexing Issue With News Content

Indexing Issue

Here are those screen shots:

45 minutes later Google confirmed the issue on Twitter saying

“We have an issue with indexing new News content, at the moment. It began around 4pm PT. We’re working to correct and will update when this is resolved.”

By the time I came back online after Yom Kippur the issue was already resolved and then a few hours later Google confirmed the issue was resolved:

Why hire a Digital Marketing Agency?

Why hire a Digital Marketing Agency? Investing in a digital marketing strategy has become a key point to ensure survival. However, digital marketing is a comprehensive term that represents different online methods for the growth of your business.

Why hire a Digital Marketing Agency?

And it can be a bit complicated to launch a robust campaign or on a large scale if your company does not have the resources, time and knowledge necessary for such an undertaking.

For this reason, it makes sense to work with a digital marketing agency. In this post, we will explain some of the reasons to have a specialized company to take care of your marketing.

Reasons Why Sites May Lose Google Rankings

Reasons Why Sites May Lose Google Rankings

Focus on Managing Your Business

To directly execute your campaigns, you will need some attention, resources and time to configure the strategies. This can cost you a lot of energy and time, for these reasons, an agency can be useful to take care of these processes.

With an agency, all you need to do is share your goals. There is no training, learning curve or campaign management. All the elements of your online marketing are handled internally by a specialized team. This saves you time to manage and expand your business.

Work with Experts

For most people, it can be time-consuming and complicated to understand all online marketing techniques, especially SEO strategies and the search for engagement and conversion in various social media.

Instead, you can have access to a team of experienced and qualified experts working with the digital marketing agency.

The benefit here is that these experts are constantly working on online projects and are familiar with the latest and most effective strategies.

The Agency Has the Right Tools

Digital marketing requires the use of different tools to optimize each campaign. You will need tools for analysis, keyword search, competitor analysis, paid search management and automation.

The cumulative cost of using these online marketing tools can be quite high for small to medium sized companies. Digital marketing services already have these tools to help you make the most of your campaigns. You don’t have to worry about the recurring costs you’re likely to suffer from using them.

The Agency Uses the Right Strategies for Your Area

In digital marketing, it is important to note that not everything that works for others works for you as well. Some strategies can offer disappointing results for your area, while others can be quite useful.

A good digital marketing agency knows which techniques will deliver results and creates new ideas based on the consumers’ point of view.

For example, when it comes to social media marketing, a digital marketing agency will help you know where your target audience is most available. By determining which content you like best and how your audience shares and consumes it. This will help optimize your social media campaigns.

Stay Relevant to your Area of Expertise

At this point, it is important to understand that research is essential before starting any campaign. You need to learn to evaluate your industry, your competitors and the latest marketing practices in your segment.

A digital marketing agency has experience on researching your market and identifying your competitors. In addition, the professionals of a specialized agency follow the latest developments in digital marketing to ensure quantifiable results.

They also identify and research their target audience to understand their behaviors, preferences and interests. This helps ensure that the marketing strategies adopted produce as many results as possible to keep your business abreast of relevant developments.

Scalable Results Possible

One of the points that makes a digital marketing agency your best bet for online growth is the so-called scalability.

In a normal setting, you will need to increase your personal marketing efforts whenever your company needs to grow or wants to launch something new. This means that your company will need additional resources to support and fuel growth.

With a marketing agency, this is not the case. There will be no restrictions or need to work double time. A good agency will accommodate your needs as your company grows. And it offers several plans and packages that best fit the size of your company.

Choosing your Digital Marketing Agency

Digital marketing is a slow and continuous process. Run away from companies that promise instant results.

Start by understanding their needs, to share them with the agency. Digital campaigns work best if all parties are in the same.

Start by understanding your needs, to share them with the agency. Digital campaigns work best if all parties are on the same page.

Know the online performance of the agency’s customers. Your search engine ranking helps reinforce your results. In addition, your agency should have the freedom to make decisions that best suit your interests and budget plan.

Expand your business with a digital marketing agency. Learn about our success.

Dr Victor Barboza – Neurocirurgião Moema SP

Search Engine Algorithms: A Very Basic Primer for Non-Marketers

Search Engine Algorithms: A Very Basic Primer for Non-Marketers:  Many people don’t Trust Algorithms and Machine learning because they don’t have a complete understanding of how they actually work. Let’s break it down.

Search Engine Algorithms: A Very Basic Primer for Non-Marketers

If you’ve been anywhere on social media in the past few years, you’ll likely have noticed an increase in suspicion amongst ordinary (read: non-marketing) people regarding algorithms, tracking, artificial intelligence, and machine learning.

The fear makes sense.

When you don’t understand exactly how something works, it can sometimes seem like negative forces are at play when you don’t get exactly what you’re expecting from those programs.

For example, President Trump regularly tweets implying that Twitter’s trending topics are biased against him.

So disgusting to watch Twitter’s so-called “Trending”, where sooo many trends are about me, and never a good one. They look for anything they can find, make it as bad as possible, and blow it up, trying to make it trend. Really ridiculous, illegal, and, of course, very unfair!

President Trump regularly tweets implying that Twitter’s trending topics are biased against him.

 

What is advance algorithm?

You’ve learned the basic algorithms now and are ready to step into the area of more complex problems and algorithms to solve them. Advanced algorithms build upon basic ones and use new ideas. … Such algorithms are usually designed to be able to process huge datasets without being able even to store a dataset.

What are the most famous algorithms?

The Most Important Algorithms

  • A* search algorithm. Graph search algorithm that finds a path from a given initial node to a given goal node. …
  • Beam Search. Beam search is a search algorithm that is an optimization of best-first search. …
  • Binary search. …
  • Branch and bound. …
  • Buchberger’s algorithm. …
  • Data compression. …
  • Diffie-Hellman key exchang

What are common algorithms?

7 algorithms and data structures every programmer must know

  • Sort Algorithms. Sorting is the most heavily studied concept in Computer Science. …
  • Search Algorithms. Binary Search (in linear data structures) …
  • Hashing. …
  • Dynamic Programming. …
  • Exponentiation by squaring. …
  • String Matching and Parsing. …
  • Primality Testing Algorithms.

What do you mean by an algorithm?

An algorithm is a set of instructions designed to perform a specific task. This can be a simple process, such as multiplying two numbers, or a complex operation, such as playing a compressed video file. In computer programming, algorithms are often created as functions

  • What are the most common algorithms being used today?
    • Google’s ranking algorithm (PageRank) could be the most widely used algorithm. Its impact/implications on the world: PageRank is, arguably, the most used algorithm in the world today.
  • What are examples of algorithms?
    • One of the most obvious examples of an algorithm is a recipe. It’s a finite list of instructions used to perform a task. For example, if you were to follow the algorithm to create brownies from a box mix, you would follow the three to five step process written on the back of the box.
DuckDuckGo Search Engine How to Optimize Your Site in 2020

DuckDuckGo Search Engine How to Optimize Your Site in 2020

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Reasons Why Sites May Lose Google Rankings

Reasons Why Sites May Lose Google Rankings: Google’s John Mueller gives a general about answer why sites may lose rankings.

Reasons Why Sites May Lose Google Rankings

Google’s John Mueller gives a general about answer why sites may lose rankings.

Someone asked Google’s John Mueller why their site, successful for seven years, has lost keyword rankings. Mueller responded with four reasons why sites lose rankings.

I believe it will be a mistake to assume this is a comprehensive list of why sites lose rankings.

It’s probably best to understand them in the context in which the information was given, in an impromptu question and answer.

Reasons Why Sites May Lose Google Rankings

Reasons Why Sites May Lose Google Rankings

His explanation was a general overview and not necessarily a complete listing of reasons.

That said, the answers provide insights into why a site may have lost rankings and help start the process of formulating a recovery plan.

Nothing Wrong with the Site Yet Loses Rankings

  • Top Rankings Are Temporary
    • There’s a certain feeling that once a site is top ranked that it will continue to rank there. Mueller stated that rankings are essentially temporary.Mueller said:

      “In general, just because the site was appearing well in search results for a number of years does not mean that it will continue to appear well in search results in the future.

       

      These kinds of changes are essentially to be expected on the web, it’s a very common dynamic environment”

  • The Internet Changes All the Time
      • Almost everything on the web is constantly changing. Links to a site disappear. Competitors gain links. Content changes. New websites appear.These things and many more affect how relevant web pages are to search queries.

        This is how Mueller explained it:

    “On the one hand, things on the web change with your competitors, with other sites…”

  • Google’s Algorithm Changes
      • This is one of the reasons to explain dramatic changes in rankings. And it’s not like ranking factors change. When the algorithm changes it could be that Google is changing how it understands web pages.Several years ago, pages featuring top five lists seemed to dominate the search rankings. That might have been because of how Google understood web pages. Top five type pages were easier to understand.

        But that’s not happening anymore because the algorithms changed.

        This is what Mueller said:

    “On the other hand things on our side change with our algorithms in search.”

  • People Change
    • It’s important to always keep on top of user trends.Mueller’s answer:

      “And finally on the user side as well, the expectations change over time.

      So just because something performed well in the past doesn’t mean it will continue to perform well in search in the future.”

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Google Explains Negative Reviews And Rankings

Google Explains Negative Reviews And Rankings:  Google’s Mueller said that a large amount of negative reviews is something the algorithms might try to pick up on.

Google Explains Negative Reviews And Rankings

Google’s John Mueller answered whether negative reviews harm a website’s search rankings. The answer provided useful information about how Google’s algorithms take reviews into account and the general threshold at which a negative effect begins.

This is the question that was asked:

“So, about negative reviews not hurting, so if you have a “bad” reputation online and you see a lot of negative stuff about your company.

  • …Would that hurt, potentially, your Google ranking for keywords?
  • …Could Google look at that and say, Oh this is a bad company, we’re not going to rank it as well because they have a lot of negative reviews.
  • You said I don’t think that would hurt overall rankings for a website if there’s a bad reputation around the site.”
What I Know? About Google May 2020 Update

Google Explains Negative Reviews And Rankings

Background Information on Negative Reviews and Rankings

The person asking the question also referenced a 2010 incident reported in the NYTimes where an online merchant was seemingly ranked highly because of a large amount of links pointing to their site from angry customers.

The 2010 article resulted in a response from Google (Being Bad to Your Customers is Bad for Business) that announced the introduction of sentiment analysis to “turn negative comments into negative votes.”

“turn negative comments into negative votes.”

It was that 2010 Google blog post that is responsible for the understanding that negative reviews can harm rankings. Google’s 2010 announcement plainly said that negative comments would become negative votes.

Mueller Explains How Negative Reviews and Rankings Work

Google’s John Mueller answered the question in a straightforward manner. He affirmed that if online signals were predominantly negative then that could have an effect.

He also noted that negative reviews are common and that shouldn’t have an effect, apparently since that’s a normal thing.

This is what Mueller said:

“…That’s something where if all of the signals point in that direction, I could imagine that we might pick that up.

But if you’re talking about… there are a handful of people that are upset and they’re writing these random things online, and there are lots of people that are happy with your site, and everything is normal, then that’s not something where I would really worry about.”

“…That’s something where if all of the signals point in that direction, I could imagine that we might pick that up.

But if you’re talking about… there are a handful of people that are upset and they’re writing these random things online, and there are lots of people that are happy with your site, and everything is normal, then that’s not something where I would really worry about.”

I think what John might be saying between the lines there is that random negative reviews shouldn’t be seen as negative ranking factors.

The reason implied in his answer is that it’s normal to have some negative reviews.

What isn’t normal is to have predominantly negative signals.

Mueller continued:

“I think those situations where it’s like there are a lot of people that are really upset about your site, those are probably pretty rare. Not something that most normal sites would run into. “

“I think those situations where it’s like there are a lot of people that are really upset about your site, those are probably pretty rare. Not something that most normal sites would run into. “

Is 2010 Sentiment Analysis Algorithm Still Used by Google?

Mueller was then asked if the 2010 Sentiment Analysis algorithm was still used by Google.

Mueller’s answer implied that algorithms from ten years ago might not exist in similar forms since technologies constantly change.

As an example, consider the difference in your phone from ten years ago and what you carry around today.

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PageRank for SEO

PageRank for SEO:  When Google was launched back in 1998, they introduced a mechanism for ranking web pages that was radically different from how the established search engines at the time worked.

PageRank for SEO

Up to then, most search engines relied exclusively on content and meta data to determine if a webpage was relevant for a given search. Such an approach was easily manipulated, and it resulted in pretty poor search results where the top ranked pages tended to have a lot of keywords stuffed in to the content.

Google radically shook things up by introducing PageRank as a key ranking factor.

Content still mattered to Google, of course, but rather than just look at which webpage had the keyword included most often, Google looked at how webpages linked to one another to determine which page should rank first.

Google’s theory was that a link from one webpage to another counted as a ‘vote’, a recommendation from that webpage for the page that was linked to. And the more ‘votes’ a webpage had – the more links that pointed to it – the more Google felt it could trust that page to be sufficiently good and authoritative. Therefore, pages with the most links deserved to rank the highest in Google’s results.

It’s interesting to note that the PageRank concept was heavily inspired by similar technology developed two years earlier by Robin Li, who later went on to co-found the Baidu search engine. (Thanks to Andreas Ramos for pointing that out to me!)

More than two decades later Google still relies heavily on PageRank to determine rankings. For a long time, Google allowed us to see an approximation of a webpage’s PageRank through their browser toolbar, which included a PageRank counter that showed the current webpage’s PageRank as a integer between 0 and 10.

The Basic Concept of PageRank

At its core, the concept of PageRank is fairly simple: page A has a certain amount of link value (PageRank) by virtue of links pointing to it. When page A then links to page B, page B gets a dose of the link value that page A has.

Of course, page B doesn’t get the same PageRank as page A already has. While page A has inbound links that give it a certain amount of PageRank, in my example page B only gets PageRank through one link from page A. So page B cannot be seen as equally valuable as page A. Therefore, the PageRank that page B gets from page A needs to be less than 100% of page A’s PageRank.

This is called the PageRank Damping Factor.

In the original paper that Google published to describe PageRank, they set this damping factor to 0.85. That means the PageRank of page A is multiplied by 0.85 to give the PageRank of page B. Thus, page B gets 85% of the PageRank of page A, and 15% of the PageRank is dissolved.

PageRank for SEO

PageRank for SEO

If page B were then to have a link to page C, the damping factor would apply again. The PageRank of page B (85% of page A’s PageRank) is multiplied by 0.85, and so page C gets 72.25% of page A’s original PageRank.

PageRank Damping Factor from webpage A to B to C

And so on, and so forth, as pages link to one another and PageRank distributes through the entire web. That’s the basic idea behind PageRank: pages link to one another, link value flows through these links and loses a bit of potency with every link, so webpages get different amounts of PageRank from every link that points to them.

Pages that have no links at all get a basic starting amount of PageRank of 0.15, as extrapolated from the original PageRank calculation, so that there’s a jump off point for the analysis and we don’t begin with zero (because that would lead to every webpage having zero PageRank).

More Information on Internet

 

DuckDuckGo Search Engine How to Optimize Your Site in 2020

DuckDuckGo Search Engine How to Optimize Your Site in 2020: Although DuckDuckGo is a smaller search engine as compared to Google and Bing, it has rapidly evolved during its decade of operation. That’s why many people are concerned about optimizing their websites for this search engine as well. This is because DuckDuckGo has been gradually attracting the audience and generating more traffic to sites.

 

DuckDuckGo Search Engine How to Optimize Your Site in 2020

But what is DuckDuckGo search engine? And, how do you optimize your website for it? Read on to find out.

In this article, we’ll discuss everything you need to know about DuckDuckGo so that you can drive a lot of traffic to your site via this search engine.

  • What is DuckDuckGo Search Engine?
    • DuckDuckGo is an internet search engine that was launched in 2008 by Gabriel Weinberg. What sets it apart from Google and Bing is the fact that DuckDuckGo doesn’t track user searches or keep a record of them. Similarly, it doesn’t collect or share your personal info.

The company clearly mentions in their privacy policy that they think it’s kind of terrifying that people at search engines can view all user info. However, they are mainly concerned when these people either release user info to the general public or provide it to law enforcement. That’s why they came up with the idea of developing DuckDuckGo that promises complete anonymity and privacy.

Research suggests that most of of all web traffic worldwide is generated through mobile devices. As almost everyone owns a smartphone today, DuckDuckGo has also launched its app it is available in Playstore with the name “DuckDuckGo Privacy Browser” that functions the same as its desktop browser. You can search freely without worrying about privacy.

DuckDuckGo Privacy Browser

How DuckDuckGo Search Engine Makes Money?

DuckDuckGo Search Engine How to Optimize Your Site in 2020

DuckDuckGo Search Engine How to Optimize Your Site in 2020

So, are you wondering what is DuckDuckGo search engine doing to make money? According to the DuckDuckGo founders, they earn money by serving ads from the Yahoo-Bing search alliance network. Plus, a significant part of their earnings comes from eBay and Amazon affiliate commissions.

f the search engine continues to grow at this rate, it may soon become one of the top-most search engines all over the world. Traffic from DuckDuckGo is already showing an upward trend, and proper site optimization can attract more people to your site via this search engine.

However, keep in mind that DuckDuckGo is a hybrid engine that fetches results from other search engines and crowdsourced platforms like Wikipedia. As per the company’s executives, its ranking is a bit obscure and oblique as it uses underlying APIs’ ranking parameters and other factors to rank.

Update Your Site with Modern SEO Practices

Just like Google, DuckDuckGo is also committed to delivering the highest quality results to its users. This attitude means you must focus on ensuring that your website follows all DuckDuckGo SEO standards, such as:

Your website should have a quick loading time, not exceeding 3 seconds.
Your site should be responsive, performing well on mobile devices.
The website design should look great on all screen sizes.
Focus on technical SEO such as fixing complicated URLs, bad meta tags, poor site structure, etc.
Optimize content to ensure it is error-free, well-written, and informative.
Use keywords strategically to attract search traffic, leveraging intent-based keywords for optimum results.
Ensure your site is optimized for other search engines like Bing, Yandex, and Yahoo because DuckDuckGo takes results from these platforms.
Focus on the overall user experience by optimizing your web design for user-friendliness.

Refresh Your Local Keyword Strategy

Due to its strict privacy policy, DuckDuckGo doesn’t use geolocation data in getting search results. Although it keeps users anonymous, there are several implications from the perspective of SEO.

For instance, the local search results aren’t very precise. This means, if you’re a local company, you’ll need to make more efforts to show up in DuckDuckGo’s local search results. You’ll need to conduct more in-depth keyword research to truly understand where your users are located.

Suppose you’re a pizza restaurant based in California, US. There are several geo-specific keywords that you can include in your main keywords. For example, best pizza California, California pizza, California pizza restaurant, etc.

Now, if you’re wondering, “How do I find those keywords?”

“How do I find those keywords?”

You can use many online tools like Seed Keywords, Answer The Public, and Demographics Pro, which provide you with some good insight into how users are searching for your products/services.

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