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Danillo Leite - Marketing Strategy Expert

Category: SEO (page 2 of 2)

What I Know? About Google May 2020 Update

What I Know? About Google May 2020 Update: Many industries rocked by Google May 2020 Update – What I know right now

What I Know? About Google May 2020 Update

SEO, last google Update: Search results continue to churn three days after Google announced the May 4 2020 update. Google warned it may take a couple weeks to settle. This is why that might not be good.

Most updates settle fairly quickly with minor changes along the way. This update is different.

It’s becoming increasingly evident that this update is big.

A partial list of what areas are affected:

  • Local Search Businesses
  • Health Related Sites
  • Rolling out Worldwide
  • Multiple Languages Simultaneously
  • The changes are felt by many and the results seemingly change hour to hour and day to day.

I haven’t witnessed an update as widespread as this one since 2003.

Why Updates Cause Ranking Volatility

One of the reasons the search results become volatile is because it may take some time to roll out the changes to all the data centers globally. When your browser hits a data center it could be receiving old data or the new data.

Another reason to explain the constant changes is because there are multiple factors that are changing.

What commonly happens is that an update rolls out followed by a period of relative calm that is then interrupted by more changes that sometimes reverses the losses.

As I understand it this known as reversing false positives. False positives are when relevant sites are unintentionally affected by an update. After an update the Google engineers will measure the feedback, review the search results and tweak it to smooth out the false positives.

First Impressions

Numerous people I spoke with described this update using words like “carnage” and mentioned how inconvenient it was to do this to businesses at such a dire moment in time.

Search marketer Tony Wright (@tonynwright) offered this impression:

“This appears to be one of the most significant updates in recent memory. It’s too early for anything other than analysis, but I’ve seen sites in multiple verticals affected.

It’s not clear who the winners are yet…”

Several people shared that while it is yet early, they are seeing changes across many industries, notably in the health related topics.

Who is Affected By the Google Update?

  • Local Search Fluctuations
  • There are many reports that mention fluctuations in local type search results.

One person tweeted a graphic that shows local search has been in flux since late April 2020

Covid-19 Effect on Search Algorithm?

Some are theorizing that sounds reasonable is that Covid-19 may have affected some parts of Google’s algorithm that determines what it is that people want to see when they make a search query.

Without question the pandemic affected search patterns.

Is it possible that Google added a change that makes Google’s algorithm more sensitive to these changes? We really don’t know.

Another factor I’ve seen is that some are reporting that sites with actual brands that have been around have gained, while less branded sites have lost.

Worldwide Update Rollout

Google’s update appears to be affecting SERPs worldwide. Reports on WebmasterWorld indicate volatility from the United States to Europe to Australia simultaneously. Tow and Towing Boston,

Japanese search engine marketing expert Kenichi Suzuki (@suzukik) told me that the update is being keenly felt in Japan.

More Information on Internet

 

How to Properly Run a Website Speed Test

How to Properly Run a Website Speed Test:  Speed, Speed and more Speed. When it comes to your WordPress site, speed is important. This a fact. Why? First off, website speed is a significant factor in Google’s algorithm.

How to Properly Run a Website Speed Test

Fast-loading websites can expect to rank higher in the SERPs and attract more visitors. Second, there are all the user experience considerations. If a site loads quickly, visitors are more likely to stick around, read your content, and ultimately convert. In other words, a lightning-quick website unlocks all the good things that webmasters crave.

However, I’m not here today to talk about “How to make your website faster” ok?

I’m here to discuss another common problem I see WordPress Users around the word making on a daily basis, and that is running a Website Speed Test incorrectly.

You might not think this is that big of a problem. But in reality, it is when you’re trying to gauge improvements.

How to Properly Run a Website Speed Test

How to Properly Run a Website Speed Test

If you run a website speed test the wrong way, it might appear that your site is slower, when actually it’s faster.

So below, we’ll dive into the proper way to run a website speed test along with some tools you can use to tangibly measure your site’s speed and track any improvements.

Before You Run a Website Speed Test
Before running a speed test, you should check to see if you have the following two things already configured and running on your WordPress site:

  • Caching
  • Content Delivery Network

If you don’t know, check with your web developer or hosting provider. And if you’re launching a brand new site, make sure to set these things up first, and then run your speed tests.

  • Configure Caching
  • CDN
    • Enable Content Delivery Network

How to Properly Run a Website Speed Test

Now that you have caching configured and a CDN enabled, it’s now time to dive into how to properly speed test your WordPress site. There are a lot of different tools you can use to measure the performance of your site. You can check out a full list further below. For this example, we are going to using Pingdom, one of the most popular and commonly used tools.

  • Speed Test Location Matters
    • Almost every speed test tool allows you to choose from different testing locations around the globe, and this matters quite a bit. The reason is that this is all relative to the data center where your WordPress site is hosted. TTFB, network latency, all come into play.

So it’s important to speed test your site both from a location that is close to your data center and one that is far away. This will also help you see how much of an impact the CDN has on your WordPress site. You can also disable your CDN temporarily and re-test again without to really see the difference.

Whatever you do, be consistent with the location you choose.

You Have to Test Multiple Times

We won’t go too deep into caching in this article, but just remember that this is what makes your WordPress site load super fast (both caching from your WordPress host or plugin and your CDN).

The big problem is that many users tend to only run a speed test once, the content isn’t cached on the WordPress host or CDN yet, and then it appears that the site is actually slower. This can also happen if you just cleared your WordPress site or CDN’s cache.

How can you tell that your content or media isn’t serving from cache?

It’s easy. Every speed test tool shows you what are called HTTP headers (also known as response headers). These contain important information about each request.

Free Tools

SEO free tools.

  • Pingdom
    • Pingdom is a market-leading website monitoring service, best known for its free website speed testing tool. The speed testing tool displays all of your site’s requests in a waterfall view. You can filter by load order, file size, and load times, giving you different perspectives for identifying potential improvements – it also lists total requests, load time, and page size.

      It has gained popularity over the years due to the fact that it is super easy to use, especially when compared to similar speed test tools.

    • For beginners,
    • Pingdom can be a great way to start.
  • Google PageSpeed Insights
    • Google has said since 2010 that page speed is an important ranking factor for SEO.
      • To help you improve your site’s speed, Google has its very own speed testing tool, Google PageSpeed Insights, which measures the performance of a page for
        • Mobile Devices and
        • Desktop Devices.
  • Google Mobile Website Speed Testing Tool
  • Google Analytics Site Speed
  • WebPageTest
  • GTMetrix
  • KeyCDN Website Speed Test
  • DareBoost
  • Web Page Analyzer
  • YSlow
  • Chrome DevTools
  • Load Impact

Do you need any help? Ask for Danillo Leite SEO Expert

SEO Tools Simple, Free – Instantly Improve Your Marketing

SEO Tools Simple, Free – Instantly Improve Your Marketing: What is the first step towards success? Website!

SEO Tools Simple, Free – Instantly Improve Your Marketing

Do I need a business website if I have an Instagram and Facebook page? Well, the quick answer is, Yes.

I see an improvement in my projects day to day but it’s not that simple. And Simple Doesn’t Mean Easy. Whenever I dream up some improvement project, I end up working smartest and fastest when I have the right tools at my disposal.

It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool.

Danillo Leite - SEO Tools Simple, Free - Instantly Improve Your Marketing

Danillo Leite – SEO Tools Simple, Free – Instantly Improve Your Marketing

My Daily Tools

  • Google Search Console
    • Bing Webmaster Tools
  • Google My Business
    • Bing Places
  • Google PageSpeed Insights
  • Google Analytics
  • Incognito Window
    • Searching Google.com in an incognito window will bring up that all-familiar list of autofill options, many of which can help guide your keyword research. The incognito ensures that any customized search data Google stores when you’re signed in gets left out.
    • Incognito may also be helpful to see where you truly rank on a results page for a certain term.
      • Google Trends

Do I need a Website

Are you asking, “Do I need a new website?”

If so, there’s a good chance you know the answer.

  • You get no control. Facebook gets all the control
    • Remember it, Instagram is by Facebook too.

Facebook has changed their terms and conditions multiple times in the last year. They do this very easily and don’t have to ask anyone for permission. If you don’t like the changes, they don’t have to let you use Facebook as a business. All those free ice cream “likes” you have been tallying could be gone tomorrow and there is nothing you could do about it. Facebook maintains all the control, and you have to play their game as they wish.

Your website is the core to your online presence.

Social Media, Google, Bing and etc. Anything else is a tool to get people to come to your website.

It’s time to take down the signs begging for new likes, and focus on building a website that converts new business.

Bye bye, see you in the next time.

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