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Danillo Leite - Marketing Strategy Expert

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Bing Webmaster Tools new Site Scan feature finds SEO issues

Bing Webmaster Tools new Site Scan feature finds SEO issues: There is a new feature that was just released in the new version of Bing Webmaster Tools, it is called Site Scan. Site Scan is a site audit tool which crawls your site and checks for common technical SEO issues.

Bing Webmaster Tools new Site Scan feature finds SEO issues

Bing Webmaster Tools new Site Scan feature finds SEO issues

You can access this in the new Bing Webmaster Tools over here.

What is Site Scan. Bing said “Site Scan is an on-demand site audit tool which crawls your site and checks for common technical SEO issues. Fixing these issues will make your website search engine and user friendly. With this tool, you can improve your website performance not only on Bing but on other search engines as well.”

Site Scan is an on-demand site audit tool which crawls your site and checks for common technical SEO issues. Fixing these issues will make your website search engine and user friendly. With this tool, you can improve your website performance not only on Bing but on other search engines as well.

How does it work. You go to the Site Scan feature, then click on “Start new scan.” Enter in the name of the scan, the scope of the scan, the limit of pages you want Bing to scan and even more. Here is a screen shot of the form:

Site Scan feature in Bing Webmaster Tools
What does it tell you. The scan detail report will find common SEO issues. It will give you:

Scan Status
Number of pages scanned
Number of Errors
Number of Warnings
List of issues found, their severity and the number of pages affected
The report is broken down into:

Errors: These are the most critical issues we found on your website. You should prioritize resolving these issues as they can impact indexability of your website.
Warnings: Everett These are the issues with medium severity which might impact your SEO health.
Notices: These are lowest severity issues or recommendations which you can investigate after solving all the errors and warnings.

Google Discover Search Console Reporting Bug

Google Discover Search Console Reporting Bug: Google posted that there was a data logging issue with Google Discover traffic and Google Search Console. Because of that, Google performance reports for Discover traffic starting on May 12th through May 15th. Google said “you might see a significant drop in Discover reporting.”

Google Discover Search Console Reporting Bug

Google is working on fixing the issue, it is unclear if the fix will bring back in data that was lost or if that data is lost forver.

Google wrote on the data anomalies page “Due to internal logging issues, you might see a significant drop in Discover reporting.

Please note that this does not reflect any user-facing changes for your site, only the data reporting in Search Console. We hope to fix this issue soon.”

Google Discover Search Console Reporting Bug

Due to internal logging issues, you might see a significant drop in Discover reporting. Please note that this does not reflect any user-facing changes for your site, only the data reporting in Search Console. We hope to fix this issue soon.

Google

Keep mind

Keep this in mind if you have any reporting to do for clients or your own internal reporting. So any data you see between May 12th and May 15th in the Google Search Console Performance Discover report may be wrong.

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What is SEO?

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

  • Google
  • Bing
  • Yandex

What goes into SEO?

To understand the true meaning of SEO, let’s break that definition down and look at the parts:

  • Quality of Traffic
    • You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
  • Quantity of Traffic
    • Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
  • Organic Results
    • Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.
How SEO works

You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links to webpages that could potentially answer your question.

That’s true. But have you ever stopped to consider what’s behind those magical lists of links?

Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.