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Danillo Leite - Marketing Strategy Expert

Tag: GOOGLE

Duplicate Content is Not a Negative Ranking Factor? uhm

Duplicate Content is Not a Negative Ranking Factor? uhm:  This information, seems constrictive, but it explains a lot. Duplicate content does not count negatively against a site in terms of search rankings, says John Mueller of Google.

Duplicate Content is Not a Negative Ranking Factor

John Mueller of Google clarifies a misconception about duplicate content, saying it is not a negative search ranking factor.

Having the same content repeated on several pages is not something that would cause a site to rank lower in search results.

We have to pay attention, duplicate content on your site! Not with the competitors.

Mueller says it is normal for sites to have a certain amount of duplicate content. Google’s algorithms are built to handle this.

He approached this topic last week, but he was approached again during the office hours of Google’s SEO headquarters this week.

Duplicate content is a topic that appears regularly among SEOs, and is something that many professionals check when auditing a website.

Does it have an impact on search rankings? If so – to what extent?

That’s what Davor Bobek, manager of Blue Glacier, asks Mueller during office hours this week.

About Car parts

Bobek owns a website about car parts where descriptions of parts are repeated in several places. He wants to know if there will be a negative impact on the search results.

See Mueller’s answer below.

Google’s John Mueller on Duplicate Content
Mueller clarifies the misconception of the duplicate content, saying that it is not something that has a negative score associated with it.

If whole parts of a site’s content are duplicated, Google will rate one and not show the other. Multiple copies of the same page do not send negative rating signals.

Marketing Digital

Google Again Had An Indexing Issue With News Content

Google Again Had An Indexing Issue With News Content Last Night:  It has become commonplace. Maybe because of the dimension that google is. Maintenance doesn’t always work.. Just amazing, again, Google had an issue indexing news content last night. Ewdison Then, a publisher at SlashGear, Android Community and other places notified me on Twitter of this showing screen shots of CNN, Fox News, WSJ, and Engadget all showing zero new content in Google Search at around 6:50pm.

Google Again Had An Indexing Issue With News Content

Google Again Had An Indexing Issue With News Content

Google Again Had An Indexing Issue With News Content

Indexing Issue

Here are those screen shots:

45 minutes later Google confirmed the issue on Twitter saying

“We have an issue with indexing new News content, at the moment. It began around 4pm PT. We’re working to correct and will update when this is resolved.”

By the time I came back online after Yom Kippur the issue was already resolved and then a few hours later Google confirmed the issue was resolved:

Why hire a Digital Marketing Agency?

Why hire a Digital Marketing Agency? Investing in a digital marketing strategy has become a key point to ensure survival. However, digital marketing is a comprehensive term that represents different online methods for the growth of your business.

Why hire a Digital Marketing Agency?

And it can be a bit complicated to launch a robust campaign or on a large scale if your company does not have the resources, time and knowledge necessary for such an undertaking.

For this reason, it makes sense to work with a digital marketing agency. In this post, we will explain some of the reasons to have a specialized company to take care of your marketing.

Reasons Why Sites May Lose Google Rankings

Reasons Why Sites May Lose Google Rankings

Focus on Managing Your Business

To directly execute your campaigns, you will need some attention, resources and time to configure the strategies. This can cost you a lot of energy and time, for these reasons, an agency can be useful to take care of these processes.

With an agency, all you need to do is share your goals. There is no training, learning curve or campaign management. All the elements of your online marketing are handled internally by a specialized team. This saves you time to manage and expand your business.

Work with Experts

For most people, it can be time-consuming and complicated to understand all online marketing techniques, especially SEO strategies and the search for engagement and conversion in various social media.

Instead, you can have access to a team of experienced and qualified experts working with the digital marketing agency.

The benefit here is that these experts are constantly working on online projects and are familiar with the latest and most effective strategies.

The Agency Has the Right Tools

Digital marketing requires the use of different tools to optimize each campaign. You will need tools for analysis, keyword search, competitor analysis, paid search management and automation.

The cumulative cost of using these online marketing tools can be quite high for small to medium sized companies. Digital marketing services already have these tools to help you make the most of your campaigns. You don’t have to worry about the recurring costs you’re likely to suffer from using them.

The Agency Uses the Right Strategies for Your Area

In digital marketing, it is important to note that not everything that works for others works for you as well. Some strategies can offer disappointing results for your area, while others can be quite useful.

A good digital marketing agency knows which techniques will deliver results and creates new ideas based on the consumers’ point of view.

For example, when it comes to social media marketing, a digital marketing agency will help you know where your target audience is most available. By determining which content you like best and how your audience shares and consumes it. This will help optimize your social media campaigns.

Stay Relevant to your Area of Expertise

At this point, it is important to understand that research is essential before starting any campaign. You need to learn to evaluate your industry, your competitors and the latest marketing practices in your segment.

A digital marketing agency has experience on researching your market and identifying your competitors. In addition, the professionals of a specialized agency follow the latest developments in digital marketing to ensure quantifiable results.

They also identify and research their target audience to understand their behaviors, preferences and interests. This helps ensure that the marketing strategies adopted produce as many results as possible to keep your business abreast of relevant developments.

Scalable Results Possible

One of the points that makes a digital marketing agency your best bet for online growth is the so-called scalability.

In a normal setting, you will need to increase your personal marketing efforts whenever your company needs to grow or wants to launch something new. This means that your company will need additional resources to support and fuel growth.

With a marketing agency, this is not the case. There will be no restrictions or need to work double time. A good agency will accommodate your needs as your company grows. And it offers several plans and packages that best fit the size of your company.

Choosing your Digital Marketing Agency

Digital marketing is a slow and continuous process. Run away from companies that promise instant results.

Start by understanding their needs, to share them with the agency. Digital campaigns work best if all parties are in the same.

Start by understanding your needs, to share them with the agency. Digital campaigns work best if all parties are on the same page.

Know the online performance of the agency’s customers. Your search engine ranking helps reinforce your results. In addition, your agency should have the freedom to make decisions that best suit your interests and budget plan.

Expand your business with a digital marketing agency. Learn about our success.

Dr Victor Barboza – Neurocirurgião Moema SP

Reasons Why Sites May Lose Google Rankings

Reasons Why Sites May Lose Google Rankings: Google’s John Mueller gives a general about answer why sites may lose rankings.

Reasons Why Sites May Lose Google Rankings

Google’s John Mueller gives a general about answer why sites may lose rankings.

Someone asked Google’s John Mueller why their site, successful for seven years, has lost keyword rankings. Mueller responded with four reasons why sites lose rankings.

I believe it will be a mistake to assume this is a comprehensive list of why sites lose rankings.

It’s probably best to understand them in the context in which the information was given, in an impromptu question and answer.

Reasons Why Sites May Lose Google Rankings

Reasons Why Sites May Lose Google Rankings

His explanation was a general overview and not necessarily a complete listing of reasons.

That said, the answers provide insights into why a site may have lost rankings and help start the process of formulating a recovery plan.

Nothing Wrong with the Site Yet Loses Rankings

  • Top Rankings Are Temporary
    • There’s a certain feeling that once a site is top ranked that it will continue to rank there. Mueller stated that rankings are essentially temporary.Mueller said:

      “In general, just because the site was appearing well in search results for a number of years does not mean that it will continue to appear well in search results in the future.

       

      These kinds of changes are essentially to be expected on the web, it’s a very common dynamic environment”

  • The Internet Changes All the Time
      • Almost everything on the web is constantly changing. Links to a site disappear. Competitors gain links. Content changes. New websites appear.These things and many more affect how relevant web pages are to search queries.

        This is how Mueller explained it:

    “On the one hand, things on the web change with your competitors, with other sites…”

  • Google’s Algorithm Changes
      • This is one of the reasons to explain dramatic changes in rankings. And it’s not like ranking factors change. When the algorithm changes it could be that Google is changing how it understands web pages.Several years ago, pages featuring top five lists seemed to dominate the search rankings. That might have been because of how Google understood web pages. Top five type pages were easier to understand.

        But that’s not happening anymore because the algorithms changed.

        This is what Mueller said:

    “On the other hand things on our side change with our algorithms in search.”

  • People Change
    • It’s important to always keep on top of user trends.Mueller’s answer:

      “And finally on the user side as well, the expectations change over time.

      So just because something performed well in the past doesn’t mean it will continue to perform well in search in the future.”

More Information on the Internet

DuckDuckGo Search Engine How to Optimize Your Site in 2020

DuckDuckGo Search Engine How to Optimize Your Site in 2020: Although DuckDuckGo is a smaller search engine as compared to Google and Bing, it has rapidly evolved during its decade of operation. That’s why many people are concerned about optimizing their websites for this search engine as well. This is because DuckDuckGo has been gradually attracting the audience and generating more traffic to sites.

 

DuckDuckGo Search Engine How to Optimize Your Site in 2020

But what is DuckDuckGo search engine? And, how do you optimize your website for it? Read on to find out.

In this article, we’ll discuss everything you need to know about DuckDuckGo so that you can drive a lot of traffic to your site via this search engine.

  • What is DuckDuckGo Search Engine?
    • DuckDuckGo is an internet search engine that was launched in 2008 by Gabriel Weinberg. What sets it apart from Google and Bing is the fact that DuckDuckGo doesn’t track user searches or keep a record of them. Similarly, it doesn’t collect or share your personal info.

The company clearly mentions in their privacy policy that they think it’s kind of terrifying that people at search engines can view all user info. However, they are mainly concerned when these people either release user info to the general public or provide it to law enforcement. That’s why they came up with the idea of developing DuckDuckGo that promises complete anonymity and privacy.

Research suggests that most of of all web traffic worldwide is generated through mobile devices. As almost everyone owns a smartphone today, DuckDuckGo has also launched its app it is available in Playstore with the name “DuckDuckGo Privacy Browser” that functions the same as its desktop browser. You can search freely without worrying about privacy.

DuckDuckGo Privacy Browser

How DuckDuckGo Search Engine Makes Money?

DuckDuckGo Search Engine How to Optimize Your Site in 2020

DuckDuckGo Search Engine How to Optimize Your Site in 2020

So, are you wondering what is DuckDuckGo search engine doing to make money? According to the DuckDuckGo founders, they earn money by serving ads from the Yahoo-Bing search alliance network. Plus, a significant part of their earnings comes from eBay and Amazon affiliate commissions.

f the search engine continues to grow at this rate, it may soon become one of the top-most search engines all over the world. Traffic from DuckDuckGo is already showing an upward trend, and proper site optimization can attract more people to your site via this search engine.

However, keep in mind that DuckDuckGo is a hybrid engine that fetches results from other search engines and crowdsourced platforms like Wikipedia. As per the company’s executives, its ranking is a bit obscure and oblique as it uses underlying APIs’ ranking parameters and other factors to rank.

Update Your Site with Modern SEO Practices

Just like Google, DuckDuckGo is also committed to delivering the highest quality results to its users. This attitude means you must focus on ensuring that your website follows all DuckDuckGo SEO standards, such as:

Your website should have a quick loading time, not exceeding 3 seconds.
Your site should be responsive, performing well on mobile devices.
The website design should look great on all screen sizes.
Focus on technical SEO such as fixing complicated URLs, bad meta tags, poor site structure, etc.
Optimize content to ensure it is error-free, well-written, and informative.
Use keywords strategically to attract search traffic, leveraging intent-based keywords for optimum results.
Ensure your site is optimized for other search engines like Bing, Yandex, and Yahoo because DuckDuckGo takes results from these platforms.
Focus on the overall user experience by optimizing your web design for user-friendliness.

Refresh Your Local Keyword Strategy

Due to its strict privacy policy, DuckDuckGo doesn’t use geolocation data in getting search results. Although it keeps users anonymous, there are several implications from the perspective of SEO.

For instance, the local search results aren’t very precise. This means, if you’re a local company, you’ll need to make more efforts to show up in DuckDuckGo’s local search results. You’ll need to conduct more in-depth keyword research to truly understand where your users are located.

Suppose you’re a pizza restaurant based in California, US. There are several geo-specific keywords that you can include in your main keywords. For example, best pizza California, California pizza, California pizza restaurant, etc.

Now, if you’re wondering, “How do I find those keywords?”

“How do I find those keywords?”

You can use many online tools like Seed Keywords, Answer The Public, and Demographics Pro, which provide you with some good insight into how users are searching for your products/services.

Google Is Working On Something Related To Nofollow Link Change

Google Is Working On Something Related To Nofollow Link Change: Now We know that Google made a change to the nofollow link policy, that starting on March 1, 2020, Google can look at a nofollow link attribute as a hint and not as a directive.

Google Is Working On Something Related To Nofollow Link Change

Just to be clear, Google said in September they can use it as a hint for ranking and in March as a hint for crawling and indexing. But since then, it seems Google did not make any real change to search since the change – but a change is indeed coming.

I asked Gary Illyes of Google

I asked Gary Illyes of Google for an update on this nofollow hint policy change. I asked him “has Google done anything with this in terms of ranking, spam, etc?” Gary responded saying “you will have something. At one point. Some time in the future. No timeframe.”

He doesn’t believe anything was launched yet but what he is working on will indeed need to be announced. So it sounds big, big enough that it has to be announced by Google.

“has Google done anything with this in terms of ranking, spam, etc?”

Google Discover Search Console Reporting Bug

Google Discover Search Console Reporting Bug: Google posted that there was a data logging issue with Google Discover traffic and Google Search Console. Because of that, Google performance reports for Discover traffic starting on May 12th through May 15th. Google said “you might see a significant drop in Discover reporting.”

Google Discover Search Console Reporting Bug

Google is working on fixing the issue, it is unclear if the fix will bring back in data that was lost or if that data is lost forver.

Google wrote on the data anomalies page “Due to internal logging issues, you might see a significant drop in Discover reporting.

Please note that this does not reflect any user-facing changes for your site, only the data reporting in Search Console. We hope to fix this issue soon.”

Google Discover Search Console Reporting Bug

Due to internal logging issues, you might see a significant drop in Discover reporting. Please note that this does not reflect any user-facing changes for your site, only the data reporting in Search Console. We hope to fix this issue soon.

Google

Keep mind

Keep this in mind if you have any reporting to do for clients or your own internal reporting. So any data you see between May 12th and May 15th in the Google Search Console Performance Discover report may be wrong.

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SEO Tools Simple, Free – Instantly Improve Your Marketing

SEO Tools Simple, Free – Instantly Improve Your Marketing: What is the first step towards success? Website!

SEO Tools Simple, Free – Instantly Improve Your Marketing

Do I need a business website if I have an Instagram and Facebook page? Well, the quick answer is, Yes.

I see an improvement in my projects day to day but it’s not that simple. And Simple Doesn’t Mean Easy. Whenever I dream up some improvement project, I end up working smartest and fastest when I have the right tools at my disposal.

It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool.

Danillo Leite - SEO Tools Simple, Free - Instantly Improve Your Marketing

Danillo Leite – SEO Tools Simple, Free – Instantly Improve Your Marketing

My Daily Tools

  • Google Search Console
    • Bing Webmaster Tools
  • Google My Business
    • Bing Places
  • Google PageSpeed Insights
  • Google Analytics
  • Incognito Window
    • Searching Google.com in an incognito window will bring up that all-familiar list of autofill options, many of which can help guide your keyword research. The incognito ensures that any customized search data Google stores when you’re signed in gets left out.
    • Incognito may also be helpful to see where you truly rank on a results page for a certain term.
      • Google Trends

Do I need a Website

Are you asking, “Do I need a new website?”

If so, there’s a good chance you know the answer.

  • You get no control. Facebook gets all the control
    • Remember it, Instagram is by Facebook too.

Facebook has changed their terms and conditions multiple times in the last year. They do this very easily and don’t have to ask anyone for permission. If you don’t like the changes, they don’t have to let you use Facebook as a business. All those free ice cream “likes” you have been tallying could be gone tomorrow and there is nothing you could do about it. Facebook maintains all the control, and you have to play their game as they wish.

Your website is the core to your online presence.

Social Media, Google, Bing and etc. Anything else is a tool to get people to come to your website.

It’s time to take down the signs begging for new likes, and focus on building a website that converts new business.

Bye bye, see you in the next time.