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Danillo Leite - Marketing Strategy Expert

Tag: YANDEX

DuckDuckGo Search Engine How to Optimize Your Site in 2020

DuckDuckGo Search Engine How to Optimize Your Site in 2020: Although DuckDuckGo is a smaller search engine as compared to Google and Bing, it has rapidly evolved during its decade of operation. That’s why many people are concerned about optimizing their websites for this search engine as well. This is because DuckDuckGo has been gradually attracting the audience and generating more traffic to sites.

 

DuckDuckGo Search Engine How to Optimize Your Site in 2020

But what is DuckDuckGo search engine? And, how do you optimize your website for it? Read on to find out.

In this article, we’ll discuss everything you need to know about DuckDuckGo so that you can drive a lot of traffic to your site via this search engine.

  • What is DuckDuckGo Search Engine?
    • DuckDuckGo is an internet search engine that was launched in 2008 by Gabriel Weinberg. What sets it apart from Google and Bing is the fact that DuckDuckGo doesn’t track user searches or keep a record of them. Similarly, it doesn’t collect or share your personal info.

The company clearly mentions in their privacy policy that they think it’s kind of terrifying that people at search engines can view all user info. However, they are mainly concerned when these people either release user info to the general public or provide it to law enforcement. That’s why they came up with the idea of developing DuckDuckGo that promises complete anonymity and privacy.

Research suggests that most of of all web traffic worldwide is generated through mobile devices. As almost everyone owns a smartphone today, DuckDuckGo has also launched its app it is available in Playstore with the name “DuckDuckGo Privacy Browser” that functions the same as its desktop browser. You can search freely without worrying about privacy.

DuckDuckGo Privacy Browser

How DuckDuckGo Search Engine Makes Money?

DuckDuckGo Search Engine How to Optimize Your Site in 2020

DuckDuckGo Search Engine How to Optimize Your Site in 2020

So, are you wondering what is DuckDuckGo search engine doing to make money? According to the DuckDuckGo founders, they earn money by serving ads from the Yahoo-Bing search alliance network. Plus, a significant part of their earnings comes from eBay and Amazon affiliate commissions.

f the search engine continues to grow at this rate, it may soon become one of the top-most search engines all over the world. Traffic from DuckDuckGo is already showing an upward trend, and proper site optimization can attract more people to your site via this search engine.

However, keep in mind that DuckDuckGo is a hybrid engine that fetches results from other search engines and crowdsourced platforms like Wikipedia. As per the company’s executives, its ranking is a bit obscure and oblique as it uses underlying APIs’ ranking parameters and other factors to rank.

Update Your Site with Modern SEO Practices

Just like Google, DuckDuckGo is also committed to delivering the highest quality results to its users. This attitude means you must focus on ensuring that your website follows all DuckDuckGo SEO standards, such as:

Your website should have a quick loading time, not exceeding 3 seconds.
Your site should be responsive, performing well on mobile devices.
The website design should look great on all screen sizes.
Focus on technical SEO such as fixing complicated URLs, bad meta tags, poor site structure, etc.
Optimize content to ensure it is error-free, well-written, and informative.
Use keywords strategically to attract search traffic, leveraging intent-based keywords for optimum results.
Ensure your site is optimized for other search engines like Bing, Yandex, and Yahoo because DuckDuckGo takes results from these platforms.
Focus on the overall user experience by optimizing your web design for user-friendliness.

Refresh Your Local Keyword Strategy

Due to its strict privacy policy, DuckDuckGo doesn’t use geolocation data in getting search results. Although it keeps users anonymous, there are several implications from the perspective of SEO.

For instance, the local search results aren’t very precise. This means, if you’re a local company, you’ll need to make more efforts to show up in DuckDuckGo’s local search results. You’ll need to conduct more in-depth keyword research to truly understand where your users are located.

Suppose you’re a pizza restaurant based in California, US. There are several geo-specific keywords that you can include in your main keywords. For example, best pizza California, California pizza, California pizza restaurant, etc.

Now, if you’re wondering, “How do I find those keywords?”

“How do I find those keywords?”

You can use many online tools like Seed Keywords, Answer The Public, and Demographics Pro, which provide you with some good insight into how users are searching for your products/services.

SEO Tools Simple, Free – Instantly Improve Your Marketing

SEO Tools Simple, Free – Instantly Improve Your Marketing: What is the first step towards success? Website!

SEO Tools Simple, Free – Instantly Improve Your Marketing

Do I need a business website if I have an Instagram and Facebook page? Well, the quick answer is, Yes.

I see an improvement in my projects day to day but it’s not that simple. And Simple Doesn’t Mean Easy. Whenever I dream up some improvement project, I end up working smartest and fastest when I have the right tools at my disposal.

It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool.

Danillo Leite - SEO Tools Simple, Free - Instantly Improve Your Marketing

Danillo Leite – SEO Tools Simple, Free – Instantly Improve Your Marketing

My Daily Tools

  • Google Search Console
    • Bing Webmaster Tools
  • Google My Business
    • Bing Places
  • Google PageSpeed Insights
  • Google Analytics
  • Incognito Window
    • Searching Google.com in an incognito window will bring up that all-familiar list of autofill options, many of which can help guide your keyword research. The incognito ensures that any customized search data Google stores when you’re signed in gets left out.
    • Incognito may also be helpful to see where you truly rank on a results page for a certain term.
      • Google Trends

Do I need a Website

Are you asking, “Do I need a new website?”

If so, there’s a good chance you know the answer.

  • You get no control. Facebook gets all the control
    • Remember it, Instagram is by Facebook too.

Facebook has changed their terms and conditions multiple times in the last year. They do this very easily and don’t have to ask anyone for permission. If you don’t like the changes, they don’t have to let you use Facebook as a business. All those free ice cream “likes” you have been tallying could be gone tomorrow and there is nothing you could do about it. Facebook maintains all the control, and you have to play their game as they wish.

Your website is the core to your online presence.

Social Media, Google, Bing and etc. Anything else is a tool to get people to come to your website.

It’s time to take down the signs begging for new likes, and focus on building a website that converts new business.

Bye bye, see you in the next time.