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Danillo Leite - Marketing Strategy Expert

The perfect Facebook post – How to make a flawless Facebook post

The perfect Facebook post – How to make a flawless Facebook post: The discussion about the perfect Facebook post is not new. Much has been said about it and as social media professionals conduct more research, new items are being incorporated.

The perfect Facebook post

The communication process on Facebook, contrary to what many people imagine, is not simple. It involves several elements and routines, so it needs to be very well planned. To advertise a company on Facebook efficiently, everything needs to be analyzed.

What we call the perfect publication on Facebook is not the result of improvisation or automatic actions. In fact it comes from a lot of planning and a perfect understanding of the various techniques applicable to Facebook Marketing.

Post text

Try to keep the text of the post as short as possible, without harming the communication capacity of the post. Some researches talk about a ninety character limit, but this is not an insurmountable limit, because what really matters is your ability to communicate with your audience.

A good tip to increase the click-through rate of your post is to insert a question at the beginning or end of the text. This works for both publications and Facebook Ads.

Do not forget to include the destination URL of the publication, preferably shortened and tagged through UTM to separate the accesses of this publication in the Campaigns tab of your Google Analytics, separating this type of access from others that may also come from Facebook.

The perfect Facebook post - How to make a flawless Facebook post

The perfect Facebook post – How to make a flawless Facebook post

If possible, end the text with a strong Call to Action to stimulate engagement and access to the destination URL, because contrary to what many people imagine, the Internet user is apathetic and without an incentive, your publication may lose engagement.

SEO in the publication

One item that many people leave aside when it comes to creating the perfect Facebook post is search engine optimization.

If you do a good SEO job on the text of the post, it is possible that it will gain a prominent position on the answer pages of major search engines like Google. Using these techniques properly, you can also compete for good placement through publications on Facebook.

Too many resources

The use of Emoticons is a great feature to add value to your publication. Research by the Amex Open Forum has shown that posts with emoticons have 33% more comments and up to 57% more likes.

Finally, whenever possible, insert a #Hashtag to try to gain a little more exposure in social media-focused searches.

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1 Comment

  1. Good tips. I always struggle to find the right image to go on a Facebook post that works on both desktop and mobile. On mobile, it usually cuts the top of the image off.

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