So I just read about “a 50th anniversary Woodstock celebration that would include TED-style talks.” Details here and here in the Gothamist.

This celebration doesn’t have the Woodstock name, but it does have the place, now called the Bethel Woods Center for the Arts. Since the Woodstock name belongs to folks planning the other big Woodstock 50th birthday party, this one is called, lengthily but simply, the Bethel Woods Music and Cultural Festival.

The idea of Woodstock + TED has my head spinning, especially since I was at Woodstock (sort of) and I’m no stranger to the TED stage.

So here’s my idea: Woodstock vs. TED. Have a two-stage smackdown. Surviving Woodstock performers on one stage, and TED talkers on the other, then a playoff between the two, ending with a fight on just one stage. Imagine: burning guitars against a lecture on brain chemistry or something. Then have @CountryJoe1969 yell to the crowd, “Give me a T…”

Just doing my part. Rock on.


Photo by Marc Holstein, via Wikimedia Commons.

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I want to point to three great posts.

First is Larry Lessig‘s Podcasting and the Slow Democracy Movement. A pull quote:

The architecture of the podcast is the precise antidote for the flaws of the present. It is deep where now is shallow. It is insulated from ads where now is completely vulnerable. It is a chance for thinking and reflection; it has an attention span an order of magnitude greater than the Tweet. It is an opportunity for serious (and playful) engagement. It is healthy eating for a brain-scape that now gorges on fast food.

If 2016 was the Twitter election — fast food, empty calorie content driving blood pressure but little thinking — then 2020 must be the podcast election — nutrient-rich, from every political perspective. Not sound bites driven by algorithms, but reflective and engaged humans doing what humans still do best: thinking with empathy about ideals that could make us better — as humans, not ad-generating machines.

There is hope here. We need to feed it.

I found that through a Radio Open Source email pointing to the show’s latest podcast, The New Normal. I haven’t heard that one yet; but I am eager to, because I suspect the “new normal” may be neither. And, as I might not with Twitter, I am foregoing judgement until I do hear it. The host is also Chris Lydon, a friend whose podcast pionering owes to collaboration with Dave Winer, who invented the form of RSS used by nearly all the world’s podcasters, and who wrote my third recommended post, Working Together, in 2019. That one is addressed to Chris and everyone else bringing tools and material to the barns we’re raising together. The title says it all, but read it anyway.

Work is how we feed the hope Larry talks about.

 


Walked out on the front deck this morning and grabbed a photo set of the Moon between conjunctions with Venus (that was yesterday), Jupiter (tonight and tomorrow) and then Mercury (Saturday), before passing next to the Sun as a new moon on Sunday.

More about the show at EarthSky. Get up early and check it out.

So yesterday evening, not long after sundown, we drove out to our usual spot in the countryside west of Santa Barbara to watch a big launch of a big rocket — NROL-71 — from Vandenberg Air Force Base. The launch had been scrubbed three times already, the last one only seven seconds from ignition. Just before we arrived, there was a bright light in the western sky, exactly above the launch site. A trail was visible, and I thought maybe they had already launched the rocket… or rocket, perhaps to test winds at high altitudes or something.

So I shot the trail. That’s the photo above. And here’s my 3-shot photo album of the event.

Turns out it was a meteor. This tweeted video, shot in San Francisco, makes that clear. Cool, huh?

google vs bing

In search, Google has a 90%+ share worldwide. But I’m not sure that makes it a monopoly, as long as it has real competition. With Bing is does.

For example, recently I wanted to find a post Andrew Orlowski wrote for The Register in the early 00s. I remembered that it was about The Cluetrain Manifesto (which he called “Candide without the irony”—a great one-liner I can’t forget), and also mentioned John C. Dvorak, another Cluetrain non-fan. So I did this search on Google:

https://www.google.com/search?q=doc+searls+orlowski+register+cluetrain+candide+dvorak

I got one page of useless results.

So I went to Bing and did the same:

https://www.bing.com/search?q=doc+searls+orlowski+register+cluetrain+candide+dvorak

Bulls eye.

Credit where also due: I can find it as well in The Register‘s own search function. Hats off to all publications that keep their archives intact and searchable.

The difference between Google and Bing in this case is consistent with something I’ve noticed lately, which is that Google seems to be forgetting a lot of old stuff. Maybe it’s because the company is deprecating http in deference to https. Maybe there’s some other reason. I don’t know.

I also prefer Bing’s image search as well. It’s much less complicated than Google’s, and much easier to step through with the > arrow when paging through results. (Google piles up the already-viewed images in row after row above the current image, leaving the current image “below the fold,” and requiring extra work to locate again.)

And I love Bing’s Birds Eye views in Bing Maps. For an example of the latter, look here. That’s the top of the “candelabra” tower in Needham, Mass. It’s the site from which nearly all of Boston’s TV stations radiate. (Over-the-air broadcasting is very old hat, but I still care about it.) The closest Google can comes to that is here, where the 3D view only shows the base of the tower.

I can give lots of other examples, but I think I’ve made my  point:  Google isn’t a monopoly as long as there is a worthy competitor. And in several important ways, Bing is that.

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On comment spam

We had a temporary plague of comment spam here. My original post here remarked on that.

But it’s gone now, so its safe to comment again. 🙂

Thanks for bearing with me in the meantime.

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The original pioneer in space-based telephony isn’t @ElonMusk (though he deserves enormous credit for his work in the field, the latest example of which is SpaceX‘s 7,518-satellite Starlink network, and which has been making news lately). It’s the people behind the Iridium satellite constellation, the most driven and notorious of which was Ed Staiano.

Much has been written about Iridium’s history, and Ed’s role in driving its satellites into space, most of it negative toward Ed. But I’ve always thought that was at least partly unfair. Watching the flow of news about Iridium at the time it was moving from ground to sky, it was clear to me that Iridium would have remained on the ground if Ed wasn’t a tough bastard about making it fly.

My ad agency, Hodskins Simone & Searls, worked for Ed when he was at Motorola in pre-Iridium days. He was indeed a tough taskmaster: almost legendarily demanding and impatient with fools. But I never had a problem with him. And I believe it’s a testimony to Ed’s vision and persistence that Iridium is still up there, doing the job he wanted it to do, and paving the way for Elon and others (including @IridiumComm itself).

So hats off, Ed. Hope you’re doing well.

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I had a bunch of errands to run today, but also a lot of calls. And, when I finally got up from my desk around 4pm with plans to head out in the car, I found five inches of snow already on the apartment deck. Another five would come after that. So driving was clearly a bad idea.

When I stepped out on the street, I saw it was impossible. Cars were stuck, even on our side street.

So I decided to walk down to the nearest dollar store, a few blocks north on Broadway, which is also downhill in this part of town, to check out the ‘hood and pick up some deck lights to replace the ones that had burned out awhile back.

What I found on Broadway was total gridlock, because too many cars and trucks couldn’t move. Tires all over spun in place, saying “zzzZZZZzzzZZZ.” After I picked up a couple 5-foot lengths of holiday lights for $1 each at the dollar store, I walked back up past the same stuck length of cars and trucks I saw on the way down. A cop car and an ambulance would occasionally fire up their sirens, but it made no difference. Everything was halted.

When I got back, I put the lights on the deck and later shot the scene above. It’s 10pm now, and rains have turned the scene to slush.

I do hope kids got to sled in the snow anyway. Bonus links: Snow difference and Wintry mixing.

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Really?

It’s misses like this that have people thinking there’s nothing to fear from AI.

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river bend

Publishing and advertising both need to bend back toward where they came from, and what works. I see hope for that in the news today.

In Refinery29 Lays Off 10% of Staff as 2018 Revenue Comes Up Short, by Todd Spangler, (@xpangler) of Variety reports,

Digital media company Refinery29, facing a 5% revenue shortfall for the year, is cutting 10% of its workforce, or about 40 employees.Digital media company Refinery29, facing a 5% revenue shortfall for the year, is cutting 10% of its workforce, or about 40 employees.

Company co-founders and co-CEOs Philippe von Borries and Justin Stefano announced the cuts in an internal memo. “While our 2018 revenue will show continued year-over-year growth, we are projecting to come in approximately 5% short of our goal,” they wrote. As a result of its financial pressures, “we will be parting ways with approximately 10% of our workforce.”
The latest cuts, first reported by the Wall Street Journal, come after New York-based Refinery29 laid off 34 employees in December 2017.

Refinery29, which targets a millennial female audience, is going to cut back on content “with a short shelf life,” according to the execs. “While this type of content has been driving views, it has not yielded a great monetization strategy to justify the same level of continued investment.” Von Borries and Stefano wrote that they see sustainable growth in “premium, evergreen” programming, and plan to produce more video (both short- and long-form) on that front.

I’ve boldfaced the important stuff. To explain why it’s important, dig this, from Refinery29 Lays Off 10% of Its Staff, Unifies Sales Team, by Melynda Fuller (@MGrace_Fuller) in MediaPost:

As part of the restructuring, Refinery29 will also unify its sales teams into a unified Customer Solutions Group, in addition to a Sales Planning and Operations Group.

This suggests that Refinery29 is becoming a high-integrity publication, and not just another content pump and eyeball-shooting gallery for adtech (tracking-based advertising). (This Digiday piece by @maxwillens may suggest the same.) If that’s so, then there is new hope: not just for publishing online, but for the kind of brand advertising that actually sponsors publications, and which has worked for both brands and publications since forever in the offline world.

By now pretty much all of online advertising is adtech, which doesn’t sponsor publishers. Instead it uses publishers to mark and track eyeballs wherever they might go. It does that by planting tracking beacons (mixed like poison blueberries into those cookies  sites now require “consent” to) on readers’ browsers or phones, and then shoots the readers’ eyeballs with ads when they show up elsewhere on the Web, preferably on the cheapest possible site, so those eyeballs can be hit as often as possible within the budget the advertiser has paid adtech intermediaries. (To readers the most obvious example of this is “retargeting,” perfectly described by The Onion in Woman Stalked Across Eight Websites By Obsessed Shoe Advertisement.)

Advertising, real advertising—the kind that makes brands and sponsors publications—doesn’t do any of that. Here’s how I explain the difference in GDPR will pop the adtech bubble:

First, advertising:

  1. Advertising isn’t personal, and doesn’t have to be. In fact, knowing it’s not personal is an advantage for advertisers. Consumers don’t wonder what the hell an ad is doing where it is, who put it there, or why. The cognitive overhead for everybody is as close to zero as possible.
  2. Advertising makes brands. Nearly all the brands you know were burned into your brain by advertising. In fact the term branding was borrowed by advertising from the cattle business. (Specifically by Procter and Gamble in the early 1930s.)
  3. Advertising carries an economic signal. Meaning that it shows a company can afford to advertise. Tracking-based advertising can’t do that. (For more on this, read Don Marti, starting here.)
  4. Advertising sponsors media, and those paid by media. All the big pro sports salaries are paid for by advertising that sponsors game broadcasts. For lack of sponsorship, media—especially publishers—are hurting. @WaltMossberg learned why on a conference stage when an ad agency guy said the agency’s ads wouldn’t sponsor Walt’s new publication, recode. Walt: “I asked him if that meant he’d be placing ads on our fledgling site. He said yes, he’d do that for a little while. And then, after the cookies he placed on Recode helped him to track our desirable audience around the web, his agency would begin removing the ads and placing them on cheaper sites our readers also happened to visit. In other words, our quality journalism was, to him, nothing more than a lead generator for target-rich readers, and would ultimately benefit sites that might care less about quality.” With friends like that, who needs enemies?

Second, Adtech:

  1. Adtech is built to undermine the brand value of all the media it uses, because it cares about eyeballs more than media, and it causes negative associations with brands. Consider this: perhaps a $trillion or more has been spent on adtech, and not one brand known to the world has been made by it. (Bob Hoffman, aka the Ad Contrarian, is required reading on this.)
  2. Adtech wants to be personal. That’s why it’s tracking-based. Though its enthusiasts call it “interest-based,” “relevant” and other harmless-sounding euphemisms, it relies on tracking people. In fact it can’t exist without tracking people. (Note: while all adtech is programmatic, not all programmatic advertising is adtech. In other words, programmatic advertising doesn’t have to be based on tracking people. Same goes for interactive. Programmatic and interactive advertising will both survive the adtech crash.)
  3. Adtech spies on people and violates their privacy. By design. Never mind that you and your browser or app are anonymized. The ads are still for your eyeballs, and correlations can be made.
  4. Adtech is full of fraud and a vector for malware. @ACFou is required reading on this.
  5. Adtech incentivizes publications to prioritize “content generation” over journalism. More here and here.
  6. Intermediators take most of what’s spent on adtech. Bob Hoffman does a great job showing how as little as 3¢ of a dollar spent on adtech actually makes an “impression. The most generous number I’ve seen is 12¢. (When I was in the ad agency business, back in the last millennium, clients complained about our 15% take. Media our clients bought got 85%.)
  7. Adtech gives fake news a business model, because fake news is easier to produce than the real kind, and adtech will pay anybody a bounty for hauling in eyeballs.
  8. Adtech incentivizes hate speech and tribalism by giving both—and the platforms that host them—a business model too.
  9. Adtech relies on misdirection. See, adtech looks like advertising, and is called advertising; but it’s really direct marketing, which is descended from junk mail and a cousin of spam. Because of that misdirection, brands think they’re placing ads in media, while the systems they hire are actually chasing eyeballs to anywhere. (Pro tip: if somebody says every ad needs to “perform,” or that the purpose of advertising is “to get the right message to the right person at the right time,” they’re actually talking about direct marketing, not advertising. For more on this, read Rethinking John Wanamaker.)
  10. Compared to advertising, adtech is ugly. Look up best ads of all time. One of the top results is for the American Advertising Awards. The latest winners they’ve posted are the Best in Show for 2016. Tops there is an Allstate “Interactive/Online” ad pranking a couple at a ball game. Over-exposure of their lives online leads that well-branded “Mayhem” guy to invade and trash their house. In other words, it’s a brand ad about online surveillance.
  11. Adtech has caused the largest boycott in human history. By more than a year ago, 1.7+ billion human beings were already blocking ads online.

By focusing less on “content-production” (that stuff with a short shelf life) and consolidating its sales staff, Refinery29 appears to be re-making itself as a publication that can attract actual sponsors—real brands, doing real branding—and not just eyeball-hunting intermediaries that deliver lots of data and numbers to advertisers but nothing with rich value.

[Later…] This Digiday piece may support that t

If that’s the case, online publishing is starting to turn a corner, led by Refinery29, and heading back to what makes it valuable: to its readers, to its advertisers and to itself.

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