I’ve been fascinated for years by what comes and goes at the Fort Irwin National Training Center

fortirwin

—in the Mojave Desert, amidst the dark and colorful Calico Mountains of California, situated in the forbidding nowhere that stretches between Barstow and Death Valley.

Here and there, amidst the webwork of trails in the dirt left by tanks, jeeps and other combat vehicles, fake towns and other structures go up and come down. So, for example, here is Etrebat Shar, a fake town in an “artificial Afghanistan” that I shot earlier this month, on June 2:

etrebat-shar1

And here is a broader view across the desert valley east of Fort Irwin itself:

etrebat-shar2

Look to the right of the “town.” See that area where it looks like something got erased? Well, it did. I took the two shots above earlier this month, on June 2. Here’s a shot of the same scene on June 25, 2013:

etrebat-shar3

Not only is the “town” a bit bigger, but there’s this whole other collection of walls and buildings, covering a far larger area, to the right, or east.

I also see in this shot that it was gone on December 8, 2014.

Now I’m fascinated by this town and the erased something-or-other nearby, which I also shot on June 2:

othertown

It appears to be “Medina Wasl,” which Wikipedia says is one of twelve towns built for desert warfare training:

One of the features of the base is the presence of 12 mock “villages” which are used to train troops in Military Operations in Urban Terrain (MOUT) prior to their deployment. The villages mimic real villages and have variety of buildings such as religious sites, hotels, traffic circles, etc. filled with foreign language speaking actors portraying government officials, local police, local military, villagers, street vendors, and insurgents. The largest two are known as Razish and Ujen, the closest located about 30 minutes from the main part of the post. Most of the buildings are created using intermodal containers, stacked to create larger structures, the largest village consists of 585 buildings that can engage an entire brigade combat team into a fight.

Now I’m slowly going through my other shots over the years to see if I can find Razish and Ujen… if they haven’t been erased.

It would be cool to hear from military folk familiar with Fort Irwin, or veterans who have worked or fought mock battles in those towns.

LeBron JamesI’m a Golden State Warriors fan. Not huge, but big enough to have held season tickets through the Run TMC years. (I grew up a Knicks fan, and liked the Celtics when I lived in Boston, but those are less leveraged these days.) So I do want the Warriors to win tonight.

But I don’t expect them to, because the Cavs make a better story.

LeBron James has made clear, especially over the last two games, that he is the best all-round player of all time. Michael Jordan had no weaknesses, but he wasn’t as strong as LeBron at defense, passing, shot blocking, and treating the other team the way a bowling ball treats pins. Or as strong, period.

Nobody on Earth is playing any game, anywhere ,with more determination, skill and strength than LeBron James is right now. And nobody is better at getting his whole team to play as one. Or at a more ideal time and place.

Kyrie Irving is also playing his best, which means he can pretty much get whatever shot he wants, whenever he wants it. And Tristan Thompson, a near-nobody before the playoffs, is playing like the second coming of Stephen Adams, who gave Thompson and the Cavs coaching staff a clinic on how a big man can take advantage of the Warriors’ weakness in the middle.

Let’s face it: the OKC Thunder figured out the Warriors pretty well. Even though the Thunder failed, they took the Warriors to seven games and gave the Cavaliers a lot of lessons to work with. Now that Bogut is out and Iguodala is slowed by back problems, the Warriors also lack their best shot blocker and their best defense against LeBron. Draymond Green also needs to play cautiously to avoid more technical and flagrant fouls, to which he is highly prone. Harrison Barnes has been subtracting from his free agent value nearly every time he shoots the ball. Even Shawn Livingston, normally a great floor leader when he comes off the bench for Steph, has been shooting bricks.

Four things look good for the Warriors tonight: 1) they’re playing at home, 2) their three best players are healthy, 3) two of those players are the best outside shooters in the game, and 4) one of those two was the unanimous MVP this year for good reasons. Even though Steph hasn’t been his old self enough in this series, it could be lights out if he shows up big tonight. Same goes for Klay.

If a game between two great teams doesn’t stay close to the end, one of the two will melt. That’s what happened in every game so far in this series. In total both teams have the same number of points, but each team has melted before the end three times. The problem for the Warriors is that they melted twice in each of the last two games: first at home, and then in Cleveland. They also melted under tremendous heat from the Cavaliers. Actually it was worse than that. They came apart at the seams. We saw that when Steph Curry pitched a fit after his sixth foul and Klay Thompson walked to the locker room before the game ended. Both moves were weak and childish, inviting no confidence from their teammates and giving plenty to their opponents.

No doubt the Warriors can win. But no doubt they also feel entitled, and that’s a problem too. You get a clear sense in this series that the Cavs want to win the title more than the Warriors want to keep it (along with the legacy of a record-breaking regular season). That legacy isn’t a burden to the Cavaliers. It’s a rooster they want to knock off its shed.

So, again, I don’t want to see King James wear the crown tonight. But either way it goes, he’ll still earn the right to the nickname. And he’ll be the MVP when it matters most.

 

 

doc036cThe NYTimes says the Mandarins of language are demoting the Internet to a common noun. It is to be just “internet” from now on. Reasons:

Thomas Kent, The A.P.’s standards editor, said the change mirrored the way the word was used in dictionaries, newspapers, tech publications and everyday life.

In our view, it’s become wholly generic, like ‘electricity or the ‘telephone,’ ” he said. “It was never trademarked. It’s not based on any proper noun. The best reason for capitalizing it in the past may have been that the word was new. But at one point, I’ve heard, ‘phonograph’ was capitalized.”

But we never called electricity “the Electricity.” And “the telephone” referred to a single thing of which there billions of individual examples.

What was it about “the Internet” that made us want to capitalize it in the first place? Is usage alone reason enough to stop respecting that?

Some of my tech friends say the “Internet” we’ve had for all these years is just one prototype: the first and best-known of many other possible ones.

All due respect, but: bah.

There is only one Internet just like there is only one Universe. There are other examples of neither.

Formalizing the lower-case “internet,” for whatever reason, dismisses what’s transcendent and singular about the Internet we have: a whole that is more, and other, than a sum of parts.

I know it looks like the Net is devolving into many separate systems, isolated and silo’d to some degree. We see that with messaging, for example. Hundreds of different ones, most of them incompatible, on purpose. We have specialized mobile systems that provide variously open vs. sphinctered access (such as T-Mobile’s “binge” allowance for some content sources but not others), zero-rated not-quite-internets (such as Facebook’s Free Basics) and countries such as China, where many domains and uses are locked out.

Some questions…

Would we enjoy a common network by any name today if the Internet had been lower-case from the start?

Would makers or operators of any of the parts that comprise the Internet’s whole feel any fealty to what at least ought to be the common properties of that whole? Or would they have made sure that their parts only got along, at most, with partners’ parts? Would the first considerations by those operators not have been billing and tariffs agreed to by national regulators?

Hell, would the four of us have written The Cluetrain Manifesto? Would David Weinberger and I have written World of Ends or New Clues if the Internet had lacked upper-case qualities?

Would the world experience absent distance and cost across a The Giant Zero in its midst were it not for the Internet’s founding design, which left out billing proprietary routing on purpose?

Would we have anything resembling the Internet of today if designing and building it had been left up to phone and cable companies? Or to governments (even respecting the roles government activities did play in creating the Net we do have)?

I think the answer to all of those would be no.

In The Compuserve of Things, Phil Windley begins, “On the Net today we face a choice between freedom and captivity, independence and dependence. How we build the Internet of Things has far-reaching consequences for the humans who will use—or be used by—it. Will we push forward, connecting things using forests of silos that are reminiscent the online services of the 1980’s, or will we learn the lessons of the Internet and build a true Internet of Things?”

Would he, or anybody, ask such questions, or aspire to such purposes, were it not for the respect many of us pay to the upper-cased-ness of “the Internet?”

How does demoting Internet from proper to common noun not risk (or perhaps even assure) its continued devolution to a collection of closed and isolated parts that lack properties (e.g. openness and commonality) possessed only by the whole?

I don’t know. But I think these kinds of questions are important to ask, now that the keepers of usage standards have demoted what the Net’s creators made — and ignore why they made it.

If you care at all about this, please dig Archive.org‘s Locking the Web open: a Call for a Distributed Web, Brewster Kahle’s post by the same title, covering more ground, and the Decentralized Web Summit, taking place on June 8-9. (I’ll be there in spirit. Alas, I have other commitments on the East Coast.)

For some reason, many or most of the images in this blog don’t load in some browsers. Same goes for the ProjectVRM blog as well. This is new, and I don’t know exactly why it’s happening.

So far, I gather it happens only when the URL is https and not http.

Okay, here’s an experiment. I’ll add an image here in the WordPress (4.4.2) composing window, and center it in the process, all in Visual mode. Here goes:

cheddar3

Now I’ll hit “Publish,” and see what we get.

When the URL starts with https, it fails to show in—

  • Firefox ((46.0.1)
  • Chrome (50.0.2661.102)
  • Brave (0.9.6)

But it does show in—

  • Opera (12.16)
  • Safari (9.1).

Now I’ll go back and edit the HTML for the image in Text mode, taking out class=”aligncenter size-full wp-image-10370 from between the img and src attributes, and bracket the whole image with the <center> and </center> tags. Here goes:

cheddar3

Hmm… The <center> tags don’t work, and I see why when I look at the HTML in Text mode: WordPress removes them. That’s new. Thus another old-school HTML tag gets sidelined. :-(

Okay, I’ll try again to center it, this by time by taking out class=”aligncenter size-full wp-image-10370 in Text mode, and clicking on the centering icon in Visual mode. When I check back in Text mode, I see WordPress has put class=”aligncenter” between img and src. I suppose that attribute is understood by WordPress’ (or the theme’s) CSS while the old <center> tags are not. Am I wrong about that?

Now I’ll hit the update button, rendering this—

cheddar3

—and check back with the browsers.

Okay, it works with all of them now, whether the URL starts with https or http.

So the apparent culprit, at least by this experiment, is centering with anything other than class=”aligncenter”, which seems to require inserting a centered image Visual mode, editing out size-full wp-image-whatever (note: whatever is a number that’s different for every image I put in a post) in Text mode, and then going back and centering it in Visual mode, which puts class=”aligncenter” in place of what I edited out in text mode. Fun.

Here’s another interesting (and annoying) thing. When I’m editing in the composing window, the url is https. But when I “view post” after publishing or updating, I get the http version of the blog, where I can’t see what doesn’t load in the https version. But when anybody comes to the blog by way of an external link, such as a search engine or Twitter, they see the https version, where the graphics won’t load if I haven’t fixed them manually in the manner described above.

So https is clearly breaking old things, but I’m not sure if it’s https doing it, something in the way WordPress works, or something in the theme I’m using. (In WordPress it’s hard — at least for me — to know where WordPress ends and the theme begins.)

Dave Winer has written about how https breaks old sites, and here we can see it happening on a new one as well. WordPress, or at least the version provided for https://blogs.harvard.edu bloggers, may be buggy, or behind the times with the way it marks up images. But that’s a guess.

I sure hope there is some way to gang-edit all my posts going back to 2007. If not, I’ll just have to hope readers will know to take the s out of https and re-load the page. Which, of course, nearly all of them won’t.

It doesn’t help that all the browser makers now obscure the protocol, so you can’t see whether a site is http or https, unless you copy and paste it. They only show what comes after the // in the URL. This is a very unhelpful dumbing-down “feature.”

Brave is different. The location bar isn’t there unless you mouse over it. Then you see the whole URL, including the protocol to the left of the //. But if you don’t do that, you just see a little padlock (meaning https, I gather), then (with this post) “blogs.harvard.edu | Doc Searls Weblog • Help: why don’t images load in https?” I can see why they do that, but it’s confusing.

By the way, I probably give the impression of being a highly technical guy. I’m not. The only code I know is Morse. The only HTML I know is vintage. I’m lost with <span> and <div> and wp-image-whatever, don’t hack CSS or PHP, and don’t understand why <em> is now preferable to <i> if you want to italicize something. (Fill me in if you like.)

So, technical folks, please tell us wtf is going on here (or give us your best guess), and point to simple and global ways of fixing it.

Thanks.

[Later…]

Some answer links, mostly from the comments below:

That last one, which is cited in two comments, says this:

Chris Cree who experienced the same problem discovered that the WP_SITEURL and WP_HOME constants in the wp-config.php file were configured to structure URLs with http instead of https. Cree suggests users check their settings to see which URL type is configured. If both the WordPress address and Site URLs don’t show https, it’s likely causing issues with responsive images in WordPress 4.4.

Two things here:

  1. I can’t see where in Settings the URL type is mentioned, much less configurable. But Settings has a load of categories and choices within categories, so I may be missing it.
  2. I wonder what will happen to old posts I edited to make images responsive. (Some background on that. “Responsive design,” an idea that seems to have started here in 2010, has since led to many permutations of complications in code that’s mostly hidden from people like me, who just want to write something on a blog or a Web page. We all seem to have forgotted that it was us for whom Tim Berners-Lee designed HTML in the first place.) My “responsive” hack went like this: a) I would place the image in Visual mode; b) go into Text mode; and c) carve out the stuff between img and src and add new attributes for width and height. Those would usually be something like width=”50%” and height=”image”. This was an orthodox thing to do in HTML 4.01, but not in HTML 5. Browsers seem tolerant of this approach, so far, at least for pages viewed with the the http protocol. I’ve checked old posts that have images marked up that way, and it’s not a problem. Yet. (Newer browser versions may not be so tolerant.) Nearly all images, however, fail to load in Firefox, Chrome and Brave when viewed through https.

So the main question remaining are:

  1. Is this something I can correct globally with a hack in my own blogs?
  2. If so, is the hack within the theme, the CSS, the PHP, or what?
  3. If not, is it something the übergeeks at Harvard blogs can fix?
  4. If it’s not something they can fix, is my only choice to go back and change every image from the blogs’ beginnings (or just live with the breakage)?
  5. If that’s required, what’s to keep some new change in HTML 5, or WordPress, or the next “best practice” from breaking everything that came before all over again?

Thanks again for all your help, folks. Much appreciated. (And please keep it coming. I’m sure I’m not alone with this problem.)

We all know what this symbol means:

usedhead

Two people are not allowed to share an iPad.

Just kidding. It means the lavatory in the airplane is occupied. Also that it can be used by persons of either gender.

Which gender you are is of no concern to the airline. Or to the lavatory. Because it doesn’t matter.

The fact that lavatories outside airplanes generally sort visitors by gender is also not a big deal. They’ve done that for a long time. To my knowledge this is a matter of custom more than of law.

But for some damn fool reason, “conservative” legislators (you know, the kind that supposedly don’t like new laws and bigger government) in North Carolina, which was my home state for two decades, decided to pass the Public Facilities Privacy & Security Act, which was meant to overturn a piece of local legislation in Charlotte prohibiting operators of public facilities from discriminating on the basis of gender identity or sexual orientation.

Much freaking out has ensued since then. All of it could have been avoided if conservative sympathies actually applied. Meaning, leave well enough alone.

Or just don’t be stupid and pigheaded, which North Carolina’s legislature and governor are clearly being right now.

 

 

1-e10zgDdxrcJgNcp9Njr4GQ

I started calling online advertising a bubble in 2008.

I made “The Advertising Bubble” a chapter in The Intention Economy in 2012.

I’ve been unpacking what I figure ought to be obvious (but isn’t) in 52 posts and articles (so far) in the Adblock War Series. This will be the 53rd.

And it ain’t happened yet.

But, now comes this, from Kalkis Research:

kalkis-on-google

Some charts:

googlecpc

adblocking

change-in-advertising-vs-sales

costofadspace

And here is their downbeat conclusion:

We are living through the latest stages of the online advertising bubble, as available high-quality ad space is shrinking, leading to a decline ad space quality, and a decline of ad efficiency. Awareness for fraud is growing, and soon, clients will cut their online ad spending, and demand higher accountability. This will destroy the high-margin market of automated reselling worthless ad space, and will force advertisers to focus only on prime publishers, with expensive ad space.

This is a re-run of the online advertising crash of the early 2000s, when the proliferation of banners and pop- ups destroyed any value these ads had (and led people to install pop-up killers, just like with ad blockers today)…

We estimate that the online advertising market has been artificially inflated since the end of 2013, and is much more mature than its pundits are claiming. 90% of Google’s revenues come from advertising. We expect Alphabet’s share price to go down by 75%…

A larger number of companies will be impacted, as a growing number of third-party tech giants are involved in the advertising play (Oracle, Amazon, Salesforce), and we expect the whole tech sector to be hard hit by the unwinding of the bubble…

Currently, January 2018 Alphabet puts with a strike of $400 are trading at around $8, for a 20x return should our scenario materialize.

There are other signs. For example, a falling ping-pong table index:

pingpongtable

GroupM, the “world’s largest media investment group,” also just published Interaction 2016, which is also bearish on adtech:

Advertisers and the entities that place their ads have always sought relevance and engagement; the consumer has chosen to set a higher bar. Advertisers and the buyers of media have a further responsibility.

Until now, we have assumed almost all data are worth having. But however much he gathers, no advertiser commands complete, continuous data. This creates a risk that the advertiser’s left hand may not know what his right hand is doing. A customer who has already made a purchase may be bombarded with redundant repeat ads wherever he roams: what we might call the phenomenon of “repetitive irrelevance.” Even worse, several advertisers may be sharing the same data and using performance-oriented media, multiplying the “repetitive irrelevance.” Tracking and targeting intended to make advertising welcome makes it a nuisance. It is dysfunctional. The advertiser damages his reputation and pays to do so.

This brief analysis suggests that a partial solution to adblocking is a combination of design, technology, common sense and the ability to establish the point, across channels and vendors, at which the application of a particular data point becomes the poison of marketing rather than the antidote to ineffectiveness.

The emphasis is mine. (Hey, I know boldface tends to get read and blockquotes don’t.)

There are other signs. Last May Business Insider said The ad tech sector looks an awful lot like a bubble that just popped. In June, The Wall Street Journal said adtech investment dollars are running dry. “These companies are struggling to even get meetings,” they said. In December Ad Exchanger called 2015 a “reality check” year for adtech.

Clearly the end isn’t near for Facebook or Google. Tony Haile, founding CEO of Chartbeat — and to me the reigning king of adtech moneyball — compares Facebook to the Sun, and everybody else to planets and other debris orbiting around it. One pull-quote: “It is Facebook that curates and distributes. It owns the relationship with the user, and decides what content the user sees and how many see it.” Meanwhile Google, which places a huge percentage of online ads (for itself and countless others), is said by Digiday to be exploring an “acceptable ads” policy obviously modeled on the one launched by Adblock Plus. And while ad fraud has been bad, AdAge reports that it’s down, dramatically: “analytics firm Integral Ad Science found a 20.9% decrease in both overall and programmatic ad fraud last quarter compared to the fourth quarter of 2015.”

Still, I’ve been told by one (big) adtech exec that his business is “a walking zombie” and that he’s looking toward “the next paradigm.” One of the biggest online advertisers told me late last year that they yanked $100 million/year out of adtech and put it into traditional advertising for one simple reason: “It didn’t work.” I have a sense that they are not alone.

Got any more examples? I want us to get as clear a picture as we can of the adtech edifice as it starts crumbling to the ground. Or not. Yet.

(Later…) Okay we have some:

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A photo readers find among the most interesting among the 13,000+ aerial photos I've put on Flickr

This photo of the San Juan River in Utah is among dozens of thousands I’ve put on Flickr. it might be collateral damage if Yahoo dies or fails to sell the service to a worthy buyer.

Flickr is far from perfect, but it is also by far the best online service for serious photographers. At a time when the center of photographic gravity is drifting form arts & archives to selfies & social, Flickr remains both retro and contemporary in the best possible ways: a museum-grade treasure it would hurt terribly to lose.

Alas, it is owned by Yahoo, which is, despite Marissa Mayer’s best efforts, circling the drain.

Flickr was created and lovingly nurtured by Stewart Butterfield and Caterina Fake, from its creation in 2004 through its acquisition by Yahoo in 2005 and until their departure in 2008. Since then it’s had ups and downs. The latest down was the departure of Bernardo Hernandez in 2015.

I don’t even know who, if anybody, runs it now. It’s sinking in the ratings. According to Petapixel, it’s probably up for sale. Writes Michael Zhang, “In the hands of a good owner, Flickr could thrive and live on as a dominant photo sharing option. In the hands of a bad one, it could go the way of MySpace and other once-powerful Internet services that have withered away from neglect and lack of innovation.”

Naturally, the natives are restless. (Me too. I currently have 62,527 photos parked and curated there. They’ve had over ten million views and run about 5,000 views per day. I suppose it’s possible that nobody is more exposed in this thing than I am.)

So I’m hoping a big and successful photography-loving company will pick it up. I volunteer Adobe. It has the photo editing tools most used by Flickr contributors, and I expect it would do a better job of taking care of both the service and its customers than would Apple, Facebook, Google, Microsoft or other possible candidates.

Less likely, but more desirable, is some kind of community ownership. Anybody up for a kickstarter?

[Later…] I’m trying out 500px. Seems better than Flickr in some respects so far. Hmm… Is it possible to suck every one of my photos, including metadata, out of Flickr by its API and bring it over to 500px?

I also like Thomas Hawk‘s excellent defense of Flickr, here.

 

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2016-05-02berkman

This event is now in the past and can be seen in its entirety here.

Stop now and go to TimeWellSpent.io, where @TristanHarris, the guy on the left above, has produced and gathered much wisdom about a subject most of us think little about and all of us cannot value more: our time.

Both of us will be co-investing some time tomorrow afternoon at the @BerkmanCenter, talking about Tristan’s work and visiting the question he raises above with guidance from S.J. Klein.

(Shortlink for the event: http://j.mp/8thix. And a caution: it’s a small room.)

So, to help us get started, here’s a quick story, and a context in the dimension of time…


Many years ago a reporter told me a certain corporate marketing chief “abuses the principle of instrumentality.”

Totally knocked me out. I mean, nobody in marketing talked much about “influencers” then. Instead it was “contacts.” This reporter was one of those. And he was exposing something icky about the way influence works in journalism.

At different times in my life I have both spun as a marketer and been spun as a reporter. So hearing that word — instrumentality — put the influence business in perspective and knocked it down a notch on the moral scale. I had to admit there was a principle at work: you had to be a tool if you were using somebody as as one.

Look back through The Secret Diary of Steve Jobs, and you’ll see what I mean. Nobody was better than Ole’ Steve at using journalists. (Example: Walt Mossberg.) And nobody was better at exposing the difference between sausage and shit than Dan Lyons, who wrote that blog as Fake Steve. (Right: you didn’t want to see either being made. Beyond that the metaphor fails.)

Anyway, visiting the influence thing is a good idea right now because of this:

googletrends-influencer

And this:

googletrends-influencer-marketing

I call it a bubble and blame data. But that’s just to get the conversation started.

See (some of) you there.

(For a more positive spin, see this this bonus link and look for “We are all authors of each other.”)

 

 

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[Update: 29 June 2016 — Forbes has backed off, but Wired hasn’t yet. So the invitation stands. So does a path forward.]

tracking-forbes

A few days ago, I followed this link at Digg to Forbes, where I was met by the message above.

Problem is, I don’t have an ad blocker installed. I have tracking protection. Three kinds, in fact. (Let me explain: my work requires experimenting with many different privacy protection tools. It just happens that right now I have these three working in Firefox, my default browser.) Here is what Ghostery sees:

ghostery-on-forbes

Here is what Disconnect sees:

disconnect-on-forbes

And here is what Privacy Badger sees:

privacybadger-on-forbes

So I’m guessing what blocked the ad was one of the two red sliders in Privacy Badger. I slid the b.scorecardresearch.com one to yellow and it seemed to load the desired page without a problem, but I don’t know if Forbes would have let me though anyway or not . I dunno how to tell what did what.

Then today I ran into the same thing at Wired, looking for some of my own words there. Here’s the roadblock Wired put in my path:

wired-vs-ad-blockers

Again, I’m not blocking ads. I’m just trying to block tracking. I also just checked, and Disconnect, Ghostery and Privacy Badger are each doing nothing, far as I can tell, to block anything on Wired. They’re all green-lighting everything. That means they’ve already whitelisted it. Yet Wired thinks I’m blocking ads.

As it happens I‘ve been a Wired subscriber for the duration. But, when I log in (by clicking on the link above), it takes me to a billing page. There it wants to charge me $3.99 every four weeks, which comes to about $52 a year, on top of what I’m already paying for the print publication, which (I would hope) ought to give me access to the same thing online. Very confusing.

Thing is, I don’t mind ads. I even like some of them. Back in the last millennium, I was a partner in Hodskins Simone & Searls, one of Silicon Valley’s top advertising agencies.

And, like most readers, I want publishers to make money.

But I also believe publishers don’t need to do that by tracking me in ways I neither like nor approve. They can give me ads on their pages that are perfectly safe, just like the ads that have funded print magazines for the duration. Those were always respectful of people’s privacy, and don’t rely on a herd of third parties following people around while they go about their lives. They were also more valuable, because they sent clear creative and economic signals, both uncompromised by suspicions of surveillance and other forms of bad acting.

Here is what Joshua Bernstein (@JoshuaBernstein), sourcing Wired‘s Mark McClusky (@markmcc), reported in Bloomberg about what the magazine is trying to do here:

More than 1 in 5 people who visit Wired Magazine’s website use ad-blocking software. Starting in the next few weeks, the magazine will give those readers a choice: stop blocking ads, pay to look at a version of the site that is unsullied by advertisements, or go away…

Wired plans to charge $3.99 for four weeks of ad-free access to its website. In many places where ads appear, the site will simply feature more articles, said Mark McClusky, the magazine’s head of product and business development. The portion of his readership that uses ad blockers are likely to be receptive to a discussion about their responsibility to support the businesses they rely on for information online, McClusky said.

There are legitimate reasons that people use ad blockers, according to McClusky, like a desire to speed up web browsing or not wanting to be tracked online. But Wired has bills to pay. “I think people are ready to have that conversation in a straightforward way,” he said.

This post is part of that conversation. So is what I’ve been writing over the last eight years on what we’ve recently come to call the “adblock war.”

The reason this is a “war,” and it’s impossible for publishers on their own to make peace, is that the only solutions that can scale are the individual reader’s. Ad blockers and tracking protection in browsers all work for the individual, giving everybody scale. Roadblocks and tollbooths like Forbes’ and Wired’s piss readers off, drive them away, or both. Worse, every one of them is different, which is kind of an anti-scale way of doing things.

At this early stage, however, none of the solutions that scale for individuals also work in ways that are friendly to publishers. (Nor do what the browser makers are doing on their own—each differently, which is also anti-scale.)

So we need to take another step, again from the individual’s side, this time with an olive branch.

And that’s what we’ll do at VRM Day (25 April) and IIW(26–28 April), both at the Computer History Museum in Silicon Valley. I invite Forbes, Wired, and all publishers, advertisers, agencies, browser makers and other parties interested in peace to come join us there.

On the table is an easy solution: simple publisher-friendly preference a reader can assert and a publisher can agree to. It says, “Just show me ads not based on tracking me” — or words to that effect, which we’ll work out. (Update: we’ve dubbed this the #NoStalking offer.)

This term will be standard and enabled by code on both the client and server side. The standard and code will live at Customer Commons, which is built for that purpose, on the Creative Commons mode, which has worked well for many years. (And, like ProjectVRM, was hatched at the Berkman Center.) Some of the code already exists. We’ll start writing the rest at IIW next week.

Both VRM Day and IIW are unconferences. No keynotes, no panels, no sponsor exhibits. Everything happens at breakouts, all of which are topics chosen and led by participants. VRM Day is for presenting and planning the work we’ll be doing over the next three days at IIW. We do two IIWs per year, and this is our 22nd. I don’t know any gathering that is more leveraged for getting stuff done. Register here.

For more background on the peace we can forge together, see here and here.

 

drunk-driving

Today AdAge gives us Clinton and Sanders Using Addressable Advertising in New York Market: Precision Targeting Is Especially Relevant in NYC, Say Political Media Observers, by @LowBrowKate. Here’s how it works:

In order to aim addressable TV spots to those voters, the campaigns provide a list of the individual voters they want to target to Cablevision or satellite providers DirecTV and Dish. That list is matched against each provider’s customer database and ads are served to the matching households. Because voter data includes actual names and addresses, the same information the TV providers have for billing purposes, they readily can match up the lists.

Speaking as a Dish Network customer—and as a sovereign human being—I don’t want to be an “addressable target” of any advertising—and I already feel betrayed.

I don’t care what measurable results “addressable” or “precision” targeting gets for those who practice it. The result that matters is that I’m pissed to know that my provider has sold me out to advertisers putting crosshairs on me and my family. Same goes for other viewers who get creeped out when they see that an ad on TV is just for them and not for everybody watching the show.

It should be obvious by now that people hate being tracked like animals and shot with digital blow-guns by advertisers. The feedback has been loud and clear.

First the market responded with Do Not Track, which the ad industry mocked and ignored. Then the market installed ad blockers and tracking protection in numbers massive enough to comprise the largest boycott in human history. (More than 200 million doing ad blocking alone, by last June.) Again, the industry didn’t listen, and instead went to war with its own consumers and mocked the their choice as a “fad.”

Here is a fact: people value their privacy, safety and time infinitely more than whatever they might get from commercial messages packed around the content they actually demand.

Here is another: anonymity is a form of privacy. One of the graces of watching TV is being anonymous, as both a private individual and part of a crowd.

Advertising respected both those facts before it got body-snatched by direct marketing. Now is the time to respect the difference again, and separate the wheat of respectful advertising from the chaff of disrespectful “addressable targeting” and other junk mail methods that were alien to Madison Avenue before it got drunk on “digital.”

Make no mistake: addressable targeting is disrespectful to both its targets and the very media respectful advertising has supported for the duration. For a gut-check on that, ask if anybody wants it. Make it opt-in. Don’t just take advantage of whatever data collection has been done, surely without express permission from individual customers.

Here is another fact the industry needs to face: people have tools for safeguarding their privacy now, and they’ll get more, whether the industry likes it or not. In fact, the more precisely advertising invades and violates people’s personal spaces, the faster people will acquire the protections they need.

What’s at stake now for the industry is the survival of whatever remains of advertising’s value as a contribution to business and culture. The only reason the industry can’t see that fact, which ought to be obvious, is that it’s driving drunk on digital kool-aid.

Time to sober up.

Bonus reading: Bob Hoffman, Don Marti, Jason Kint, Dave Carroll, yours truly.

Bonus opportunity to participate in moving from blocking all advertising to welcoming the respectful kind: VRM Day and IIW, the week after next, at the Computer History Museum in Silicon Valley.

The original draft of this post was my comment under the AdAge piece.

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