In 1999, “portals” were all the rage and advertising was going to pay for everything. In 2007, “social networks” are all the rage and advertising is paying for everything. Almost.
Thought: We have the same problem with Facebook today that we’ve had with broadcast media for the duration: their customers are their advertisers, not their users; and in fact they sell the latter to the former.
Questions: Where is the financial leverage in your social network? How does it work?
Questions: What is your relationship with your social network provider? How does that work?
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