|In their haste to try to break Apple’s well-earned stronghold on the content download market, NBC is starting its own download service. Rather than charge for the downloads, the downloads will contain unskippable commercials, and according to the Times the downloads will “degrade after the seven-day period and be unwatchable.” Jeff Gaspin, president of NBC Universal Television Group, calls this “kind of like Mission Impossible.”|
That, naturally, is a perfect set-up line, and Tim runs with it. All the way to this from Fake Steve Jobs:
|So, fair enough. Bring on the big media cluster fuck. Roll out all the different systems that don’t work together. Bring on all the different kinds of software, none of which will work as well as iTunes. Bring on a zillion different user interfaces, a zillion accounts you need to set up, a zillion new usernames and passwords and a list of which services can work on which devices in which format. Right. When you’re good and tired of that, we’ll be here waiting for you.|
There’s certainly room for a download service to beat what Real Steve offers. Hell, we need one. Or many. But whatever succeeds won’t have a service model based on value subtraction.
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