Chris Carfi explains Facebook’s Beacon changes. One frame:
Bonus quote, from Alec Muffett (at Facebook garage in London last week): “To be told that Facebook is a ‘social utility’ which exists purely as a space to attract advertising revenue was both a) a stark truth and b) deeply, deeply upsetting.”
By the way, I do have hope for Facebook. It’s a young company. Nothing they do now is the last thing they’ll do. My hope is that they’ll realize that the relationships that matter most are with users rather than advertisers, and that if they want to beat Google at its own game, they’ll work toward obsoleting advertising by helping demand find supply, rather than vice versa.