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March 5, 2008 in Ideas | 6 comments
Cluetrain, the course.
Steve MacLaughlin on March 5, 2008 at 9:58 pm
Is this a pass/fail course? For some it should be a required course and for others it’s just remedial training. Like CPR…everyone should have to recertify themselves every few years.
shel israel on March 5, 2008 at 11:23 pm
Funny, I saw that and I wondered the same thing. You guys aren’t getting any younger. Perhaps a little refresher…
Russell Nelson on March 6, 2008 at 12:49 am
Doc Searls on March 6, 2008 at 6:00 am
It’s funny, Shel… When people quote Cluetrain at me I often say I haven’t read it in years (mostly true) or that they know more about it than I do (also mostly true).
And Russ, I’ve hardly ever received an earned A in my life. Hard to think I’d deserve one under any conditions. But I appreciate the thought.
The Cluetrain Manifesto is Modern Marketing : on March 6, 2008 at 3:28 pm
[…] came across this pointer from Doc Searls blog this morning. It references a professor at Kent State using The Cluetrain Manifesto as core […]
Russell Nelson on March 7, 2008 at 1:02 am
Doc, I got a D in Science Fiction, if you can imagine. So I guess stranger things have happened in a strange land.
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@rstephens @taulpaul See j.mp/adbwars. I also called The Advertising Bubble in The Intention Economy: amzn.to/WV0f0m
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