Tonight here at Harvard, Lisa Stone, founder of BlogHer, is speaking on What Women Want: How Candidates and Companies Hurt and Help Themselves with Women Today. Can’t wait. In fact, I’ll be introducing her. It’s put on by the Berkman Center as part of the Berkman @ 10 series.
Hope some of ya’ll can make it. It’s timely and important, and (unrelated to either of those qualities) I may be blogging a bit of it here as well.
(For those who don’t get the headline, it’s a play off the title of this movie.)
Some lines form her talk…
|Please stop marketing to women, and start talking with women.|
|Don’t separate women out as moms, or singles, or a monolithic bloc…|
In respect to the presidential political campaigns, Blogher members are saying “Don’t just put up a site… come talk to us.” The unwillingness of all three major campaigns to engage in dialog with Blogher’s rather huge constituency is a theme of Lisa’s talk.
Listening to some of the successes of Blogher, I’m impressed. Lisa was just asked a tough question by a pro journalist about employees with benefits, and Lisa said Blogher has 23 of them, in addition to editors paid to blog, and revenue sharing with contributors… That’s in addition to 11 million “uniques” per month.
Advice for startups, from Caterina Fake: people first, terms second, valuation third.
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