It’s gonna get gooier

Steve Lohr in the NYTimes:

  That challenge, legal experts say, is one of several for trademark policy and practice in the Internet age. Instant communication, aggressive business tactics and an unsettled legal environment, they say, mean that trademark disputes on the Internet will increase in number and intensity...
  The new areas of conflict, according to legal experts, include trademark owners trying to assert their rights to stifle online criticism of their products, and to stop trademarked brands from being purchased as keywords in Internet search advertising.

For example, live mesh.

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