Rich Sands posts Cluetrain Derailed? I respond here.
Tags: "Rich Sands", Cluetrain, stratocaster
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Hi Doc,
just a small pointer to a different version of the Cluetrain Manifesto that I build a few days ago as a Google App: http://bb-cluetrain.appspot.com/1
Source code is available as well: http://github.com/bbolli/google-app-cluetrain/tree/master
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Doc,
The true genius of the traditional advertising industry was (and is) in convincing businesses that the non-accountable broadcast selling to market was the state of the art.
Direct marketing and direct response marketing has forever been about the conversation. And the conversation resulted in customers buying or the conversation changed or ended.
There is a remarkable number of door-to-door salesmen who have blazed trails in internet marketing. Go figure.
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Pingback from Cluetrain App | Jonathan MacDonald.com on November 1, 2008 at 5:51 am
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Lovin Beats work…blogged here: http://www.jonathanmacdonald.com/?p=1806
Great stuff.
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