Ze says this blogger is 12. His hedge, which I second: I will say that if this is some weird viral H&M marketing scheme, I will be very angry.


  1. Phil Hodgen’s avatar

    I have a 12 year old daughter who also loves all things fashion, including H & M.

    All I can say is that the aesthetic sensibilities displayed on this website are about as far away as you can get from the average 12-year old girl’s.

    I call BS.

  2. Emil Sotirov’s avatar

    The girl might simply be a good specimen of our extremely self-conscious, narcisistic, “access”-driven, status-driven, trends-driven culture.

    In other words – a (self)-marketing scheme embodied.

  3. Doc Searls’s avatar

    I hate to say I agree, Phil, but I do.

    I hope for the girl’s sake that she’s being real.

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