So I’m looking around for a fact. Specifically, an answer to this question: Who came up with CRM — Customer Relationship Management — as an idea (and later as a software and business category). It must have come from somebody, or somecompany, somewhere, right?
I just looked up History of CRM on Google. I’ve tried other search terms. It’s a slog to swim upstream against the torrent of promotional BS. Wikipedia’s entry is blah, and without any historical references.
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