Video 1.0 is TV, low-def camcorders, VCRs, analog and HDTV as it now stands: in the form of “HD” that’s much prettier than SD but is still packed with artifacts because it flows through pipes (both wired and wireless) that limit how good it can look, and that flow only in one way: from producer to consumer. It’s everything we’ve seen up until now.
Video 2.0 is vividly described by Simon Aspinall of Cisco, who rocked Telco 2.0 last month with a vision of what TV over telecom can become. It’s also unpacked nicely in Video will be nearly 90% of Consumer IP traffic ty 2012, in the Telco 2.0 blog. Note the “to”. This is still TV. In Video 2.0, TV still predominates, even if there are a zillion “channels” and much of it is widening the sphincters of the cell phone system.
Video 3.0 is two way. Or many-way. It’s with, not just to. And its “def” is truly high, and not compromised by current channel-defined bandwidth constraints. This is what will disrupt both telecom and cablecom in a huge way, unless they get on the side of all producers — including the people they now call consumers. The opportunities here are enormous. I think telcos are especially advantaged in this sense: telephony is naturally two-way, and has been ever since the 1880s. Now is the time to think about how we return to that in a big way. Telcos may be getting hammered flat right now, but there’s a groundswell underneath there. Just watch.
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