Doc Searls Weblog

10 responses to “Swelling ground”

1. 

   John Caddell

   November 16, 2009 at 10:13 am

   I love the name “broadcast shopping”–it’s catchy and descriptive. I want one! regards, John

   Reply
2. 

   Patrick

   November 16, 2009 at 10:53 am

   The idea is to broadcast the opportunity the customer presents -no?
   So how about “Opportunity Broadcast”?

   Reply
3. 

   Jonathan Peterson

   November 16, 2009 at 11:22 am

   Given that “shopping” is what customers DO currently, using that term in the VRM outbound model makes sense.

   It seems that the “personal RFP” is more of a protocol/platform for DOING broadcast shopping, part of the specifics and not the concept.

   Reply
4. 

   Marilyn Carpenter

   November 16, 2009 at 11:44 am

   Yes – Personal RFP must be changed.
   Broadcast shopping is not landing well – for two reasons; Shopping infers that for the effort back from possible suppliers you should probably buy something – which you may never do. Also – someone is inevitably going to get slick and think it needs to be shortened to BS. That would be a shame.

   Something like ‘broadcast browsing’ might work – we could live with ‘BB’.

   Reply
5. 

   Doc Searls

   November 16, 2009 at 5:33 pm

   How about Intention Syndication? Most users wouldn’t know what that is, though.

   I know that “personal rfp” is a non-starter, unless it’s deeper down, as Jonathan suggests. Something mechanical, while the request-response process higher up goes by another name.

   Reply
6. 

   Sheila Lennon

   November 17, 2009 at 1:57 am

   You’re going to describe it to different groups differently. RFP will work for some, “broadcast shopping” for others (but I get stuck on broadcast — TV?).

   What I’m Looking For would be clear to potential shoppers.

   Reply
7. 

   Doc Searls

   November 17, 2009 at 5:20 am

   Hmm… WILF. I like it. The top result here, however…

   http://www.google.com/search?q=wilf

   … isn’t the best.

   Still, maybe.

   Here are the search results for “broadcast shopping”:

   http://www.google.com/search?q=%22broadcast+shopping%22

   http://search.twitter.com/search?q=%22broadcast+shopping%22

   Reply
8. 

   Scott Adams

   November 17, 2009 at 11:27 am

   I once filed a patent for Broadcast Shopping, before I named it. The idea was that you put your service needs into your digital calendar, on the date it will be important to you, and vendors would get an alert so they could solicit you.

   For example, you might schedule “reseal driveway” for next June 8th, and when that date rolled around, your calendar would be populated with solicitations, consolidated into one link, easily ignored if you choose, from local companies who seal driveways. A third party would keep the consumer anonymous until he decided to follow up on an offer.

   My patent application was rejected because someone had a patent in an entirely different context that overlapped it. But I still think the calendar is the right launchpad for Broadcast Shopping, so long as you can control what calendar entries get broadcast and what are private. Shopping is tightly linked to schedule. They need to be married.

   Scott Adams

   Reply
9. 

   Sheila Lennon

   November 17, 2009 at 3:29 pm

   Or, “What I Want.”

   Search results for “WIW” lead with the reassuringly numb

   Wstrn Ast Clymr Infltn Lkd Opts & Inc Fd (NYSE).

   Reply
10. Friends of Dave (friendsofdave) ‘s status on Wednesday, 18-Nov-09 22:58:39 UTC – Identi.ca

    November 18, 2009 at 6:58 pm

    […] http://blogs.law.harvard.edu/doc/2009/11/16/swelling-ground/ a few seconds ago from api […]

    Reply