2009

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I was overseen to have said

May 9, 2009 in Business, infrastructure, VRM | 5 comments

An IT Conversations interview on Framing the Net. At eComm 2009.

On how free customers are more better than captive ones. At The Ideas Project. I spoke in closer to final draft than usual here. A transcript. Some samples:

  • What we’ve had since companies won the Industrial Revolution is the belief that a captive customer is more valuable than a free one. We never knew what a free customer was. We never encountered one. The Internet makes that possible; the Internet sets customers free. Free customers are far more capable of providing intelligence to companies than captive ones are.
  • …’free range’ customers are going to be coming at companies, telling them things that the old dairy-system cattle chutes never allowed customers to say before. That’s going to be good for companies; it’s going to be good for CRM systems…
  • …it would be really great if we had our own terms of service. When you walk into a store, you have great terms of service. You look like a good customer; you’re wearing a blazer. It doesn’t matter if you’re wearing jeans; you might actually buy something. They don’t want your identity. They don’t want you to become a member, or anything else like that, in order to spend your money and be a loyal customer. In fact, you’re more likely to be a loyal customer if they don’t interrogate you and make things difficult for you. The way CRM systems tend to work, especially online; they want to scrape up as much data about you so they can spam you later with guesswork about what you might want. It’s almost always annoying, and give you surveys which are almost always a bad guess at what you want.
  • VRM, which is vendor relationship management, (is) the reciprocal of customer relationship management. It’s where the customer controls their information. We become, as a customer, the integration point for our own data, our transaction histories, our credit histories, our preferences, and then the origination point for the way those are used.
  • Advertising is fundamentally flawed. It’s flawed because it’s guesswork. It’s flawed because it’s monologue. It’s flawed because the systems in place are predicated on a whole bunch of assumptions that elevate guesswork to an art. In the meantime, the customers are out there with actual demand, money on the table, ready to buy, for something.

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#JesusitaFire postpile for 9 May

May 9, 2009 in Geology, infrastructure, Journalism, Life, News, Photography, Places, problems, Travel | 2 comments

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(Scroll to the bottom for my latest. Not the latest, just mine.)

The shot above looks west from the eastern flank of the Jesusita fire, above Montecito.  The overlays are MODIS (the dots and squares) and GEOMAC (the red line). I think the GEOMAC data is older, but I’m not sure. Both were downloaded at about 4:42am, Pacific time. The newest detections are red and the oldest are yellow. They are from instruments on satellites and may or may not indicate major fire activity. One during the Tea Fire suggested that the fire had spread far down into the Riviera district and toward town. When I checked the spot, it turned out to have been a fire in part of a small isolated oak tree. No fire had spread to or from there.

Still, the data do show changes in the fire’s approximate perimeter over time. Step through this photoset and you can see how the fire has gone over the past few days.

Sean Trek has a way of seeing MODIS with radiative power.

It looks to me now like the next challenge, after saving lives and homes, is keeping the fire from burning for many more days or weeks across the back country. The trick here is to let the fire take nature’s course while also keeping it away from civilization. It is a significant fact that California’s state tree (the Coast Redwood) and state flower (the California Poppy) are both adapted to fire. One might also make the case that the latter is adapted to earthquakes.

I don’t doubt that if any of the three most recent fires — Gap, Tea and Jesusita — had hit fifty years ago, much of Santa Barbara would have been cremated by this morning. Since we are among more than 30,000 current evacuees, that might  have included our house too. Firefighting and team coordination have vastly improved just since the 1990 Painted Cave Fire, when more than 600 homes were lost. Experience from that fire led to many of the improvements that saved homes this past week. (For a history of Santa Barbara’s wildfires, go to Santa Barbara Outdoors, and read the remarkable series that starts here. It covers the eight fires between 1955 and 1990.)

Life everywhere is a losing game with death. We just hope that the substantive things we do and build will outlive us. In much of California, the chance that our homes will outlive us is smaller than most other places. Some homes lost in the Tea Fire had replaced homes on the same property that had burned in 1964 Coyote Fire and again in the 1977 Sycamore Fire. Among disasters that might befall homes in California, only earthquakes are more certain to occur, and in more places. Hence the higher insurance costs.

But still the graces of living here are exceptionally high. Mild, sunny weather. Clean air. Beautiful mountains and beaches. Wonderful people. Excellent university. So we do.

And every day we should thank the heroic work required of the firefighters who keep the worst of nature at bay. Posted 5:38am, Pacfic.

Meanwhile, I’m glad to see the subtitle in Gretchen Miller’s report in the Independent, Fires Burn In Canyon Near Painted Cave: Favorable Weather Conditions Keep Fire Under Control. From around 10pm last night. 6:20am

The LA Times has a story on the fire, dated 10:28pm last night.

Last night on KCLU before going to sleep I heard that the Gane House at the Santa Barbara Botanical Garden was destroyed. This confirms it. 6:28am

A news conference is scheduled for 8am. Just heard that on KNX, which has done an excellent job covering the fire.

Okay, the press conference just ended. KCLU, KNX and KTYD (and, presumably, some or all of its four sister stations) all carried it. KCLU bailed before it was over. So did KNX, though they stuck it out a bit longer. Only KTYD stayed until the end. (Bravo for them.)

The news that matters is that the fire is “contained” along the northern border of Santa Barbara. Thus spake SB Fire Chief Andrew DeMizio (who always starts by spelling his name). He was glad to see “that black line” on the new Incident map. Contained does not mean put out. He had another word for that, but I forget what it was.

The language is interesting. A fire is an “indicent”. Police, fire, Red Cross and other personnel are “assets”. Lifting an evacuation order is “repopulation”. My kid just said, “I thought ‘repopulation’ was what you got after the first population has died”.

Inexcusable, if true: No questions about locations still apparently threatened. (Could be that somebody asked and I didn’t hear it.) Specifically, the only two communities up in the Santa Ynez Mountains, overlooking the city: Painted Cave and Flores Flat. I gathered from the Indy story mentioned above that Painted Cave was okay. But the only way I knew that Flores Flat survived was from a little human interest feature that KNX has been running over and over again: comments by a woman who gave advice about what to take and what to leave behind. She said she had resigned herself to losing her home in Flores Flat, but was surprised to find it had survived. Frankly, I’m amazed that Flores Flat is okay. I’ll bet the firefighters gave special attention to that one. Maybe one of the places where the DC-10 laid down some of its 12000+ gallons of fire retardant was between Flores Flat and the fire.

Flores Flat is far up Gibraltar Road, between Gibraltar Peak (where many of Santa Barbara’s FM stations radiate from, including KCLU and KTYD) and the site farther up the mountain face where hang gliders and paragliders launch toward the city when the winds are right.  From the looks of the map and overlays above, the fire movement was eastward away from Gibraltar, and up and over the crest of the ridge near Montecito Peak to the east and LaCumbre Peak to the west.

The Tea Fire surely created a fire break as well. It burned much of Gibraltar road, and up the face of Gibraltar Peak, where it roasted the antennas of KCLU and many of the other stations there. KTYD and its AM sister KTMS are located a few hundred feet above and behind there, so they survived.  To the west of there are some of the main power lines that supply the city. As I recall those lines are draped quite high, and I suppose survived the fire as it approached Gibraltar road this time. Other high power lines coming into the Goleta side of town were hurt in the Gap Fire last summer, knocking out power for much of the city at the time.

The weather is much better now. Cooler, and moist, with marine layer fog moving in off the Pacific Ocean to the south. Vari0us officials cautioned that this could change, and in fact it probably will. Typical late Spring and Summer weather is early morning fog, burning off as the day goes on. Whether hot “sundowner” winds return is still an open question, but various weather sources suggest that won’t happen. On the other hand, if the fire gets into Paradise Valley on the north side of the ridge, the story might be different. The climate there tends to be much hotter and dryer than on the Santa Barbara side of the mountains. 8:50am

We have friends in Worchester who were going to Santa Barbara to see Katy Perry’s last show, in her home town. That last link is from Noozhawk, which I’ve neglected to follow more closely. The reason is that Santa Barbara is being repopulated with a raft of new and improved media sources growing like a ring of redwood sprouts where a mighty tree has fallen. That tree is the Santa Barbara News-Press, a once fine newspaper that was (and remains) in a much better position to survive than papers in other cities that are owned by stressed public companies or private individuals with shallower pockets. The story of the News-Press’s meltdown is not yet the stuff of legend, only because it’s still going on. Kind of like a fallen tree with a few intact roots, staying alive, but barely. For more on that, just look up Wendy McCaw on Google. Or read Craig Smith. It’s his main beat. A sample:

A major fire in town didn’t stop the Santa Barbara News-Press from doing business as usual. In this case, “business as usual,” meant laying people off.

This time, the unlucky employee was Jued Martinez. He was a digital image technician for the paper, the “go-to-guy for Photoshop issues,” as he put it, working in the camera (pre-press) department for many 15 years.

He announced his own layoff via Twitter around 1:40 Thursday afternoon by saying, “Wow! I’m available for Design work now. Just got laid off from the SBNP. Feel a little better now, not worrying about it.”

To witness how retro and self-destructive the News-Press is, go to their Jesusita Fire Coverage page. Click on a story. Say, this one. You get one sentence. Then you’re told to long in. Subscribers only. Hell, even when we were subscribers, we couldn’t get in there. I’m sure it all disappears or scrolls behind a paywall after a few days in any case. Gone like snow on the water.

Except as a source of fodder about itself, the News-Press plays a self-minimized role in the local news ecology. For getting news on the fire, that includes:

  1. Twitter search for Jesustiafire or Jesusita (@latimesfires uses this search)
  2. Google News search for Jesusita (most recent)
  3. The Independent
  4. Edhat
  5. Noozhawk
  6. City2
  7. KNX
  8. KTYD
  9. KCLU
  10. KCSB

With the radio stations, I mean their streams, not their sites.

I’ll add others later (including stream addresses). Gotta go. Here’s a photo pool in the meantime. 9:33am

And here’s one last photo, courtesy of the only commenter so far on this post:

jesusita_google_modis9

Thanks, nathan. 10:19am

They’re “repopulating” at last. The worst is over. 10:48am

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#JesusitaFire postpile for 8 May

May 8, 2009 in Places, problems, Travel | 9 comments

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The shot above, a screen capture of a Google Earth view, with a .kml overlay from MODIS, shows the first fire detections (that I’ve seen at least), south of Foothill/Cathedral Oaks and west of 154. It also shows the first detections across the spine of the Santa Ynez Mountains. 3:02am. (All times Pacific.)

These detections do not mean fire spreading. During the Tea Fire, there were many detections that didn’t spread, at some distance from the fire itself. Still, this map gives a good visualization  of the growing fire perimeter. 3:03am

KEYT/3’s 3:00am video report. 3:04am

Far as I know, only KTYD is covering the fire live right now, at 3:10am. All the talk is about evacuations. Nothing about homes burning. KTYD’s four sister stations are also carrying the same audio. Click on “Listen Live” on the website. 3:13am

The latest from the Independent:

The fire is only a few hundred yards from Foothill in the San Roque area, but doesn’t appear to be burning any houses at the moment thanks to the firefighters concerted effort to hold Foothill Road.

Firefighters extinguished a small spot fire at Steven’s Park and trying to save homes at Canyon Acres off Ontare. One structure is already burning there; firefighters requested three to four extra engines to protect approximately 12 houses. 3:28am

Collected Independent coverage. 3:28am Copied from a byline: Ray Ford, Matt Kettmann, Chris Meagher, Ben Preston, Nick Welsh. These guys are doing a great job. Near as I can tell, the Indy is the only news organization with reporters working the fire around the clock. Outstanding work.

Hats off to Edhat as well. There are 328 comments so far to Ed’s latest report. 5:32am

From among the Edhat comments, this collection of GOES-10 satellite photos. Interesting to see where the smoke goes. 5:35am

John Wiley has lots of photos. 5:41am

I listened to the first three or four speakers in the 8am press conference, and then made the good chap I had an appointment with wait while we both listened to see if anybody would say what listeners most wanted to hear: what homes were lost, and what homes were most in danger. I hate to be critical of people doing heroic and much appreciated work, especially when it is quite true — as these speakers said — that many more homes were saved than lost, and at great risk and effort. I’ll just say it was frustrating not to get specifics about homes. Maybe they came around to it eventually. I don’t know. Eventually I had to turn off the radio (actually an iPhone tuned to KTYD) and get on with my meeting.

On the positive side, dig what Matt Kettmann (Contact), Sam Kornell , Ben Preston (Contact), Ethan Stewart (Contact) of the Independent wrote in Assessing What’s Burned: Damage Report, Updated Friday:

Although the task can be difficult in a wildfire zone — especially one with as many twists, turns, and long driveways as the foothills of Santa Barbara — The Independent’s reporters are trying their hardest to deliver what everyone who’s evacuated wants to know: the addresses of homes that have not survived the Jesusita Fire.

And deliver they do. First, the disclaimer:

We are fully aware that mistakes in this sort of reporting could be horrible for homeowners who get the wrong information, so we’ve strived for the utmost accuracy. Furthermore, based on responses we’ve already received during this fire and others, we believe that this public service is one of our most valuable roles as a media entity, and hope you find the information useful.

As of 1:30 p.m. on Friday, the following is what The Indy’s team of reporters has been able to put together.

Then the list, with very careful qualification. Excellent stuff. If the Indy doesn’t get an award for its fire coverage, there is no justice in Officialized Journalism.

Here is a recent Google Earth shot with a MODIS overlay of fire spottings by satellite. Note the difference between this one and the shot at the top from early this morning:

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The nearest red spot is above San Jose Creek in the canyon above Patterson Ave, near some orchards or vineyards. This is in or below the area burned by the Gap Fire in July of last year. Perhaps more scary is the set of new red squares advancing northwest toward Painted Cave, which is on the left edge of this shot. Here’s a better view:

painted_cave

The last big fire in Santa Barbara — and the biggest ever in terms of home loss — was the Painted Cave Fire of 1990. More than 600 homes were lost. But none in Painted Cave itself. The fire started near there, but advanced straight down toward the sea. Many of the houses you see on this picture between the 101 and 154 symbols on this shot were burned in that fire. 5:09pm

There’s a press conference going on. I’m listening on KNX/1070. Also KCLU/1340/102.3. The KCLU stream (which is what I’m now listening to, here in Boston) is here. 5:14pm.

30,500 are evacuated. (That includes us, by the way. We’re kind of extremely evacuated, staying about 3,000 miles away.) “There will be no re-population tonight.” Shelter is available. Room left at the Multi-Activities Center at UCSB. Find it off Mesa. “A supurb evacuation center.” Special needs folks should go to the Thunderdome on the campus. KCLU is summarizing now. KNX continues to carry the audio of the conference. Surprising since KNX is a Los Angeles news station that covers all of SoCal, and needs to run advertising every few minutes. So they’re eating that income. KCLU is back to its regular NPR program. 5:22pm

Inciweb has a Jesusita Fire incident page now. For earlier fires, Inciweb has been the canonical (if unofficial) source of data. KNX just directed listeners looking for non-Santa Barbara news to KFWB, its sister station in Los Angeles. KNX has a strong signal in Santa Barbara. KFWB has none and is much more local to L.A. itself. 8:27pm

They’ve been using “multiple arial assets” including a DC-10 that can deliver large payloads.5:32

Getting close to posting addresses and other “assessments”. “Confident we’re moving towards” posting those. In the next two days. Close to 2500 personnel. More than 200 fire engines. Massive mutual aid program. 5:33pm

Can somebody ask about Painted Cave? 5:34pm

Pictures from Mercury Press. 5:40pm

Ray Ford has another excellent piece in the Independent. To answer a commenter, below, Cocopah was okay. Ray names names on other streets as well. 7:31pm

Here is a view toward MODIS fire findings. I’ve added Gap and Tea Fire perimeters as well. When this thing is over, we’ll have a charred mountain face, but not a bad fire break. For a short while, anyway. 7:38p

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Okay, that’s enough pictures for your browser to suffer. I’m heading for bed. It’s 10:39 here and I need to be up early. 7:39pm

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#Jesusitafire postpile for 7 May

May 7, 2009 in infrastructure, Places, problems | 4 comments

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I’ll post the rest of today’s observations here. Times are Pacific.

The LA Times has an excellent set of 53 photos that start here. 10:32am

Twitter search for #jesusita or #jesusitafire.

Listening to KTYD, where they’re reviewing the news conference I missed. (Hey, business goes on.) Lots of cooperation. All businesses on State Street are open. Free coffee for firefighters. They’re talking about Peets on Upper State Street, which is my main caffeine source when I’m in town. Lots of numbers about helicopters and planes. (They don’t know what kinds of planes do the dropping. They’re P3 Orions.) 1300 acres burned. 13000 people evacuated. Another 13000 warned. 26,000 total. 177 engines. 8 injuries. 3 burned, 1 smoke inhalation. 1700 personnel.

Talking to a firefighter, and his boss. Some concern about swirling winds, and the ability of the fixed wing airplanes to make drops. Six type two, other type ones. Helicopters, that is. (What are those?) 10:41am.

Interesting piece on wildfires in Wikipedia.

Why does Inciweb have nothing on the Jesusita fire? 10:53am

The Independent has an excellent and detailed report, including street addresses of some burned homes. Losses on Las Canoas, Montrose, Tunnel, Holly, Palomino.  Another here from Matt Kettman. Here is the paper’s Jesusita Fire page. Look through the whole list. It’s long and it’s good. 11:15am

The News-Press has some good photos. Will they scroll behind a paywall later? 11:17am

Just posted this map with notes in the Flickr pile. 11:35am

Here’s the latest from the Independent. Great report, as usual. 7:40pm

Just added the above map, with a link to this one, which has notes. 7:45pm

Spoke to two families, among our best friends in town. Both are leaving. Smoke is thick and shrouding the city. Ash falling everywhere. Flames appear to be moving west down toward 154 and threaten the houses south of that path. That’s above  Foothill west of Lauro Reservoir…  North Ontare (where there was action yesterday). Northridge. Barger Canyon Road. LaVista. All those head up canyons or ridges toward the mountains. San Antonio Creek and Canyon. 9:00pm

Listening back and forth between KTYD and KCLU. Good stuff from both. A caller to KTYD confirms that the fire has not jumped Highway 154. 9:04pm

John Palmintieri is calling in to KCLU. John is a local reporting workhorse, long a veteran on KEYT-TV and other stations. When we moved to Santa Barbara in ’01, he was the morning guy on the late local news station, KEYT/1250. KCLU has filled some of that gap, since buying the signal at 1340am. John says that the land burning now is mostly grassland, which burns quickly and dramatically, but isn’t as dangerous because it doesn’t drop embers at a distance. 9:18pm

An unconfirmed report on KTYD of the fire jumping west over 154. That area is now also under mandatory evacuation orders. West of 154, north of Cathedral Oaks. To Old San Marcos Road. This was an area evacuated for the Gap Fire as well. North of this was the large area burned by the Gap Fire, not long ago. 9:39pm

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New Jesusita Fire Perimeter

May 7, 2009 in Places, problems, Travel | 3 comments

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The above shows the situation, somehat. It’s a MODIS overlay on a Google Earth terrain view looking north from over downtown Santa Barbara. Go to that shot and mouse over for more.

Meanwhile, it’s clear that at least some hot spots have spread into the back country, above the city. But if those fires are still big, and the winds come strong toward town, we’ll be in very high danger.

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Some clues for covering wildfires

May 7, 2009 in Journalism, Places, problems, Travel | 9 comments

With all due respect to the good jobs that most of the legacy media are doing, their coverage could be much, much better if they paid respect to those listening and watching online, which includes their smart phones. What they need are plain hard facts, rather than the vague, boiled-down or sensationalized stuff that was News As Usual for the duration. Here are a few clues that should help:

  1. Make your audio easy to get. If you stream audio, do it in .mp3 and link to the actual IP address or URL of your stream. Don’t force users to open a “player” in a window. Many of us are listening online with other programs or on phones with sofware tuners. I’m listening to KNX right now using WunderRadio on the iPhone. I listen to KCLU on there too. (They’re not yet on the Public Radio Tuner, alas) Also feel free to use lower bandwidths. 24Kbps or 32Kbps deliver good-enough audio and make it to listeners who aren’t on wi-fi or 3G cell signals. The online equivalent of a 50,000-watt “flamethrower” (yes, they called them that) is a low-bandwidth .mp3 stream.
  2. Remember how many people are listening on hand-helds. Over 1.6 million copies of the Public Radio Tuner alone have been downloaded so far. Cell phones are the new radios. (They’ll be the new TVs soon. Count on it.) And they are much easier for listeners to “tune” than websites that hide means for listening. Which brings me to…
  3. Uncomplicate your damn websites. Without exception, legacy media have websites that are far too complicated and jam-packed with visual noise, including promotions of junk that is highly uninteresting to visitors looking for hard facts about their homes and neighborhoods. Look at Craigslist. Its “design” fails to qualify for the noun. Yet it succeeds because it’s it’s in simple HTML that loads instantly. It also confines itself to facts, and is easy to figure out. In other words, it is 100% helpful. Not 90% promotional.
  4. If you read emails on the air, or take phone calls, put your email addresses and phone numbers in places where they can be found on your websites, and say them on the air. KTYD last night kept reading emails from people, but I couldn’t find an email address.
  5. Remember you’re not alone. Your tweet stream is not the only one, or even the main one. Neither is your audio or video stream. The people who matter most — the ones listening, reading and viewing with the most interest — aren’t just paying attention to you. They’re jumping around looking for best sources. They’ll be watching Twitter search expecially closely. They don’t need you to boil down the story, or just to show one thing and say how awful it is. Let them do the boiling, and do your best to get them the ingredients they need.
  6. If you’re running Incident Command or otherwise in charge of Official Communications, set up your own live stream for your press conferences. That’s because police and fire chiefs, plus communications directors, tend to drone on in Officialese and that causes radio stations to drop the feed, summarize and move on. In the most recent of these (the one Saturday morning, May 9), KCLU and KNX both bailed, summarized and went to their usual programming. Only KTYD stayed for the whole thing (and kudos to them). In fact, I’d suggest setting up your own blog and Twitter accounts.
  7. For TV stations with helicopters on the scene, several key points:
  • Carry a map or a GPS and use it. KSBY’s reporter and pilot (and/or cameraman) seemed to have no idea where they were. (Wouldn’t they have a GPS that could tell them?) The streets are not hard to identify. Tell us what the hell streets they are. “This is Lauro Canyon Reservoir. The fire we’re seeing is north of it on Holly.” Not just “Look at this house that’s burning out of control in the foothills.”
  • Don’t just report on the flames. Tell us more about what else is happening. Where are they dropping water and retardant? Where are the power lines down? What escape routes are being used?
  • If you’re running a live feed, remember that everything you’re saying is going out there. I don’t know if we were hearing the pilot or the cameraman, or both. But most of what they talked about was getting interesting shots, not reporting good information for viewers for whom these guys were the only source of information about what’s actually happening on the ground where they live, or where their friends and neighbors live. Several times the guy talked about one large house that appeared to be getting an unusually high level of protection, saying “That must be the mayor’s house.” Well, we know where the mayor lives, and it’s not a fancy house in the hills. The firefighters were defending that house for a good reason: because it was defensible. When they are forced to make choices, they’ll always go for the high percentage shot.

I really hope, if KSBY folks read this, that they don’t react by shutting off the live feed from their helicopter. Even though the talk was about going to the Elephant Bar and other irrelevancies, it was far more real and interesting than anything the reporter said. I’m guessing that the pilot was not an employee of the station. Even if that’s the case, it doesn’t matter. What matters is getting hard about real stuff out there. Not just a few sound and sight bites for news breaks.

On a big plus side, KSBY is set up already (at 7:13am) to carry the official news conference at 9am here. I remember listening to one of the key news conferences after the Tea Fire on KSBY while driving up to San Francisco from Santa Barbara, last November. KSBY is on Channel 6. The audio for Channel 6 is on 87.7 FM. After June 12, no TV stations will remain on lowband VHF, which include Channels 2 to 6. They will all be broadcasting digitally on other (mostly UHF) channels. Even if they’re still branded with their old channel numbers. All the more reason to recognize that we’re all just tributaries of vast digital rivers pouring the Live Web into the Static Web sea.

Waiting for real news

May 7, 2009 in News, Places, problems | 2 comments

No tweets on #jesusitafire OR #santabarbara OR roque OR jesusita in the past three hours. That’s because it’s 5:45am in Santa Barbara right now. Not because nothing is happening. Check this scary image, from 3:25am.

I’m listening to KCLU. They did  good job last night. So did KTYD/99.9, the audio of which was substitued for the usual programing on sister stations KTMS/990 and KIST/1490.

Now it’s 6am, and KCLU only reports that three Ventura County firefighters were injured, some seriously. KTYD is taking a break from music programming to talk about what’s happening. Mostly it’s school closing.

KNX, at 6:05 has a reporter “live from the fire line.” Another at the fire command center. A story about a guy on Palomino Road (where some of our closest friends live) who did something with bush reduction that saved his house and those of neighbors. Doing correct pronunciations, too. “San Row-kee”. “La Coom-bra”. Well done.

Among the local TV stations yesterday, KSBY was the most helpful, because they had a helicopter parked a few hundred feet above the Foothill/San Roque intersection, looking for good video in the burning residential areas, that appeared to run west to east from upper San Roque/Santa Terasita to Tunnel Road. The shots I put up here were mostly from KSBY’s copter.

(Not quite oddly, KSBY is a San Luis Obispo station. SLO is a long drive over and around several mountain ranges. Over the air, KSBY’s signal is already weak where it’s walled off by the Santa Ynez mountains. But it doesn’t matter because almost nobody watches over the air TV in Santa Barbara anyway. There’s only one local English-speaking station (KEYT). If you want more TV, you get cable or satellite. KSBY is a cable station in SB.)

6:15am Pacific. KNX has a guy from Spyglass Ridge, who says all the houses on Holly Road burned, while Spyglass Ridge was spared. The fire jumped over his whole neighborhood. When a fire “jumps” it is usually by dropping burning “debris” at a distance from the fire itself. A the vertical winds in a fire can be high enough to lift burning shingles, bark, hunks of fences and whole flaming bushes, high into the sky, and drop them, still burning, up to half a mile or more away. The Oakland fire in 1991 leaped from Hiller Highlands across Temescal Lake, and two highways — 13 and 24 — to set the Piedmont district on fire. Well over 3000 homes burned in that one. It was easily the most amazing thing I have ever seen. At the height of the fire, a home was blowing up, literally exploding, every four seconds. We had friends who lost houses in that one, and not even the chimneys were standing. The heat at the center of the fire was several times that required for cremation. Cars were reduced to puddles of metal and glass. Once a fire like that gets going, “fighting” it is an optimistic verb.

This is the risk in Santa Barbara. The Cheltenham area, shown on the near side of the smoke in this shot here, is very much like Hiller Highlands and the Upper Broadway sections of Oakland, which burned in that ’91 fire. It’s a neighborhood of closely spaced homes on narrow winding roads, packed with beautiful yet highly flammable forests and landscaping. In other words, the kind of place that can go almost at once, and fast. Santa Barbara’s Riviera district is also like that. So is Barker Hill. And so were some of the regions burned by the Tea Fire.

As of right now, 6:25am, the winds are still calm. But the fire is 0% contained, and burning away on the face of the Santa Ynez mountain range that rises like a wall behind the city to nearly 4000 feet (at La Cumbre Peak). The woods here are dense with what they call “fuel”, and can be an abundant source of burning debris if the winds shift back south toward the civilization and the sea. High winds are expected later today.

So how can we keep up with news?

First, there’s Twitter. At 6:29am, the latest tweet on this search is from 3 hours ago and says

zbasset: #jesusitafire Has anyone been outside to do a visual this morning? How does it look? about 3 hours ago from web

This is actually helpful. So are any other tweets with actual reports, or links to useful information. Most of them are. Kudos to the tweeters.

It’s remarkable to see how far we’ve come since @nateritter started @sandiegofire in 2007. That showed what Twitter can do. In Santa Barbara it did much more in the Gap Fire and the Tea Fire. But now it’s mainstream. Every radio and TV station that wants to play in the clue flow has a Twitter account. The problem is, most of them are clueless in other ways, mostly because they still don’t realize that they are no longer the only lighthouses on the coast. There is an emerging ecosystem of news now, and it’s one in which everybody pariticipates. The result looks and sounds more like a trading floor than a newspaper or a radio or TV dial.

Speaking of which here’s a good list of local radio stations in Santa Barbara.

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Jesusita Fire Watch

May 6, 2009 in News, Places | 14 comments

jesusita_google_modis

We’re in Boston, watching neighborhoods near our own in Santa Barbara, burning as the Jesusita Fire spreads south out of the mountains and into town. KSBY is running a live feed from a helicopter here. The audio is on constantly, so you can hear the pilot talking with the studio when reporters aren’t.

Here are some screen captures and Google Earth views, enhanced by MODIS satellite overlays. MODIS detects heat on the ground from a satellite that passes overhead a few times per day. One of those is above. The MODIS information is from early this afternoon. No new ones have been posted since then, and it’s now 7:50pm. The fire has spread into the middle left part of the shot above. If you go here and mouse over the picture, you’ll see the area that has been burning. The fires are in patches.

Here’s a google map with lots of helpful info.

KCLU radio is running constant coverage. Listen here. Good that they fired up a good new signal on 1340am. Lots of listeners calling in right now. [Later… KTYD is now running nonstop coverage.]

Much of the town is under evacuation orders, including areas that run all the way down to State Street, which is the main drag through the middle of town. Our home is in one of the mandatory evacuation zones. We’re highly evacuated, yet wishing we were there.

The winds are clearly from the west, moving straight east, toward Mission Canyon. In the path is the Cheltenham Road area, which is hill covered with lots of foliage and lots of houses. This is an area very much like the Oakland Hills, where I watched more than 3000 homes burn in 1991.

The last house that burned on TV is west of San Roque Road and Lauro Canyon Reservoir (which appears in some of the footage). I think it’s on Santa Terasita Road, off North Ontare. I’m taking some screen shots and trying to match them with the terrain view on Google Earth. I’ll put those shots up too.

One structure I see burning appears to be on the north side of E. Alamar Avenue, behind the Cheltenham neighborhood. Not sure, though.

I’d say this is surreal, but it’s all too real, and familiar. And scary as shit.

Okay, flames on San Roque Road, above the reservoir. Spyglass Ridge Road. Maybe Palomino Road. It would be nice if the reporter or the pilot would identify the roads they’re looking at. Instead they’re talking about hitting the Elephant Bar after they land.

I also notice that the winds have stopped. There appears to be a lull. The smoke is moving in the vertical direction. This is very good. Hope it lasts.

8:13pm Pacific. Here’s a Twitter stream on the fire. Props to KCSB for that one.

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An early start to the fire season

May 5, 2009 in Journalism, News, problems | 3 comments

Nothing on Inciweb yet on the Jesusita wildland fire above Santa Barbara’s San Roque district, on the slope of the Santa Ynez mountains, very close to town. Meanwhile Twitter is all over it. Or, citizen reporters are all over Twitter. Either way, it’s the Live Web at work.

By the latest report, about 160 acres have burned. In this dry back country, however, fires can spread far and fast. So, we’re concerned.

Here’s a map of the area, with evacuation areas and other details.

Some photos from the LA Times.

The Independent, always strong in fire coverage, has a section devoted to the Jesusita fire.

Here’s Edhat’s running news.

Tweets to follow:@KTMS, @City2, @LATimesFires, @LATimesfires, @SBRedCross, @KTYDFM, @KSBY @edhat, @socalincidents, @NBCLosAngeles, @borisalves, @PlanetSantaBarb, @sbinde

A wall-o-TV-feeds.

Tags: #jesusita #jesusitafire #sbfire #sbfires

Beyond ownership

May 5, 2009 in Ideas, infrastructure, Life, Places, Science | 13 comments

Tristan Louis asks, Is ownershp passe? Or, from his first paragraph, “…our ownership society seems to be started a slide towards a new mode of being: a rental society.” He uses the examples of Netflix, Apple, Kindle and build vs. buy vs. rent choices at the enterprise level, and suggests, “The change in our relationship to media forces us to reassess the value of the physical good.” Except for books, most media are either disposable or self-disposing.

Good points. Got me thinking…

The concept of ownership is embedded in human nature, for the simple reason that we are grabby animals. Our hands are built for grasping. Most languages have a possessive case. “Mine!” (in whatever language) is one of the first words a toddler learns. Possession is 9/10ths of the three-year-old — especially if you try to take something away from the kid.

Yet all possession is temporary, because life is temporary, and our conditions are temporary. Even the things we love change. The physical appeal of our mates changes. Our little sweet babies grow into big hairy adults.

Could it be that the evanescent nature of the Net is in greater alignment with the temporal nature of life than the physical world we also inhabit? Think about it. Do you really “own” your domain name? Or do you rent it? Do you really own your data, or any of the identities you use? You may be able to hide your data, or encrypt it so only you and trusted others can make sense of it. But how valuable is your data in a world that operates as one big copy machine? The words I write here are not mine alone. They are available to everybody with a Net connection. If they repeat what I’ve written, does that make my words theirs? Or is there something in the nature of words that is also beyond the scope of possession — even given that possession as a quality can have great value? (If, however, a temporary one.)

The older I get the less I wish to hold on to anything, other than what is truly worthwhile to hold. (If “holding” is even what I’m doing.) What matters most, it seems to me, is neither possession nor control, but responsibility. There are things only I can, and must, do. I have an unknown budget of time to do it in. Time is something we can only spend, even when we talk about “saving” it. We are born with an unknown sum of it, and we spend it at a uniform rate until it’s gone. We just don’t know what that rate is. We do know we have 100% of what remains.

Today, here on the Net, we have a new world of our own making that is very different than the one our inner three-year-olds know too well. The concept of possession inside a system that works by copying is an odd one to apply. The concept of distance-free connecting is another. At a functional level the Net puts us all at approximately zero distance from everybody else. More than a World of Ends, the Net is a World of Beginnings. Every word we say, every key we stroke, every gesture we commit, is the beginning of something — even as we do those things at the ends of a network comprised of countless other ends.

My grandfather, George W. Searls,  was a carpenter in Fort Lee, New Jersey in the early days of silent movies, when Fort Lee was the first Hollywood. (Lon Chaney was a good friend of his, and lived for awhile in one of the family’s upstairs apartments.) Among other things, Grandpa built movie sets. Here is a picture of one. It appears to be a ballroom with a stage at one end. This is how they did movies back then: on stages. They shot there because theater was what they knew. They did theater on film.

I think we’re still at that stage (no pun intended) with the Internet. We’re doing old media stuff in this new place that’s not really a medium at all. It’s a strange new disembodied environment that doesn’t make full sense to our embodied selves, because bodies aren’t there. I think the Net will only make sense, eventually, to our disembodied selves. These are the selves that require bodies but are not reducible to them. Possession gives us something to do with our bodies. But not with our souls.

The work of life is doing, not having. Even if having is what you’re doing, it’s the doing that matters. Life is process, not product. That process is one of contribution, I think. We want to leave the world with more than it had when we entered it. And with goods that are beyond measure or price. Goods which, like time, we can only give.

With the Net we have invented an excellent place to do that.

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