Back in October 2006, I posted Newspapers 2.o, listing ten “hopefully helpful clues” for papers needing to adapt to a world that would only get more and more of its news online. I ran the same list in August 2007, adding an eleventh suggestion. So here I’m visiting the original ten, with my own brief progress report on each, to the degree I’ve kept track. Feel free to add your own, or to subtract from mine.
1. Stop giving away the news and charging for the olds. Okay, give away the news, if you have to, on your website. There’s advertising money there. But please, open up the archives. Stop putting tomorrow’s fishwrap behind paywalls.
I haven’t noticed any major dailies in the U.S. that have given up on paywalls for archives. Love to hear otherwise, though.
I have noticed that there is more talk about charging for the news, though. Or at least news in depth. I have no problem with that, provided there’s a standard way of doing that, rather than as many different ways as there are papers.
2. Start featuring archived stuff on the paper’s website. Link back to as many of your archives as you can. Get writers in the habit of sourcing and linking to archival editorial.
I think there is more of this. How much more, I’m not sure. At the very least, there is a limit to the extent of possible linking to archives that are behind paywalls.
3. Link outside the paper. Encourage reporters and editors to write linky text. This will encourage reciprocity on the part of readers and writers who appreciate the social gesture that a link also performs.
Linky text is more common now, but most linking at most papers goes to their own stuff. All but one of the links in this New York Times piece, for example, go to other Times pages.
4. Start following, and linking to, local bloggers and even competing papers (such as the local arts weeklies). You’re not the only game in town anymore, and haven’t been for some time. Instead you’re the biggest fish in your pond’s ecosystem. Learn to get along and support each other, and everybody will benefit.
Haven’t seen it, though maybe I’ve missed it.
5. Start looking toward the best of those bloggers as potential stringers. Or at least as partners in shared job of informing the community about What’s Going On and What Matters Around Here.
6. Start looking to citizen journalists (CJs) for coverage of hot breaking local news topics — such as hurricanes, tornadoes, floods, wildfires and so on. There are plenty of people with digital cameras, camcorders, cell phones and other devices that can prove mighty handy for following stories up close and personally. Great example: what Sig Solares and his crew did during Katrina.
I know a lot more of this is going on, but don’t have time to research it. So tell us, if you know.
7. Stop calling everything “content”. It’s a bullshit word that the dot-commers started using back in the ’90s as a wrapper for everything that could be digitized and put online. It’s handy, but it masks and insults the true natures of writing, journalism, photography, and the rest of what we still, blessedly (if adjectivally) call “editorial”. Your job is journalism, not container cargo.
I knew this was a lost cause in the first place. And I know it’s more lost than ever. I still hate the word and avoid it as much as I can.
8. Uncomplicate your webistes. I can’t find a single newspaper that doesn’t have a slow-loading, hard-to-navigate, crapped-up home page. These things are aversive, confusing and often useless beyond endurance. Simplify the damn things. Quit trying to “drive traffic” into a maze where every link leads to another route through of the same mess. You have readers trying to learn something, not cars looking for places to park. And please, get rid of those lame registration systems. Quit trying to wring dollars out of every click. I guarantee you’ll sell more advertising to more advertisers reaching more readers if you take down the barricades and (again) link outward more. And you’ll save all kinds of time and hassle.
A partially lost cause. The growth of mobile reading devices has raised the sanity level a bit, but on the whole the sins persist.
9. Get hip to the Live Web. That’s the one with verbs such as write, read, update, post, author, subscribe, syndicate, feed and link. This is the part of the Web that’s growing on top of the old Static Web of nouns such as site, address, location, traffic, architecure and construction.
Two words: Twitter and Facebook. Alas, both are private systems, and one is a silo.
10. Publish Rivers of News for readers who use Blackberries or Treos or Nokia 770s, or other handheld Web browsers. Your current home page, and all your editorial pages, are torture to read with those things. See the example Dave Winer provides with a from the NY Times.
Meanwhile, The Onion has some required viewing.
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