You could build a shallow history of computing by looking only at which company looked like it was taking over the world at any given moment. First there was IBM, then Microsoft, then Google, and now there’s Facebook. None of them ever did take over the world, and no one company ever will.
Responding in his own Newsweek blog, Barrett Sheridan called Zuckerberg’s plans a “Play to Take Over the Entire Internet“. In TechCrunch, MG Siegler’s headline read, “I Think Facebook Just Seized Control Of The Internet“. Whether or not Facebook is that ambitious, it won’t succeed at anything other than enlarging itself. The limits to that are those of any private architecture. It can get big, but not bigger than the planet. What Facebook has built is The Great Indoors. A lot of people like going there, just like a lot of people like going to shopping malls. But Facebook is a building, not geology.
The Web is geology. It is a wide open public space on which private and public structures can be built in boundless variety. Linux is probably the most widely used building material below and within those structures. Calculating its value is pointless, because — as Eric S. Raymond made clear long ago — Linux has use value more than sale value. As useful stuff, its leverage is boundless and therefore incalculable. It will also last as long as it remains useful.
The same cannot be said of Facebook, whose value is quite calculable, and which will thrive only as long as its revenue model and its investors’ patience holds out. Both of those will be shortened by the dissatisfaction of users, which Facebook has been risking increasingly over the years.
Of course, Facebook has little choice in that matter. To rephrase The Social Network‘s poster copy, you can’t make a billion friends without making a few million enemies. And, of course, following Facebook right now is kinda necessary. A few links I just moved here from tabs on my browser:
- CNet: Facebook granted geolocation patent. Here it is: United States Patent 7,809,805Stremel, et al.October 5, 2010, Systems and methods for automatically locating web-based social network members
- Wikipedia: Facebook
- Wikipedia: Criticism of Facebook
- FT: Facebook to imporove transparency
- HuffPo: The Social Network and the Real Social Network…
- Bloomberg Businessweek: Facebook Sells Your Friends
But then there is this, by Paul Boutin in the New York Times‘ Gadgetwise blog: Facebook Now Lets You Take Your Data With You. Thanks, Mark.
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