First, ICANN, Make a Difference: The $100 million raised by the sale of new Web domains should be used to wire Africa, by Sascha Meinrath and Elliot Noss. Ambitious and worthy, if it can actually be done. (I always like betting on optimists.)
Second, a raft of advertising coverage. We’ll start with several from Don Marti:
- The next big thing in advertising.
- Destroying the Internet as we know it.
- Can privacy tech save advertising? Which responds to—
- Why Do Not Track Will Make Online Advertising Better (Seriously), by Peter Klein of MediaWhiz, writing in AdAge.
Don blogs linkily, and you can spend a productive day just following the ones he puts in his posts (including all the above).
Speaking of AdAge, there’s quite a pile of links worth visiting there too:
- Use of Tracking Cookies on the Rise as Advertisers Seek More Data From Web Surfers, by Kate Kaye
- What Microsoft’s Default ‘Do Not Track’ Browser Setting Looks Like, by Kate Kaye.
- I Was Behaviorally Targeted After Using Microsoft’s Do Not Track Browser, by Kate Kaye.
- Start-up Mines E-Commerce Data for Online Advertising
- Removing the ‘You’ In Online Targeting
- What Data-Driven CMOs Need to Know to Truly Reach Their Audience
- Get Ready for the Coming Land War in Online Display Ads
The third item above is based on an error, but not an uncommon one. “DNT should have made me invisible to ad trackers,” Kate writes. This is not the case. In a comment below that post I wrote, “Do Not Track is not an invisibility cloak. It is a ‘preference expression’ in a browser that a site can respect or ignore. The default for most commercial sites is to ignore the expression.” Go to the W3C pages on DNT and you’ll see it’s still under development as well. That alone is surely an excuse to many sites for ignoring it.
Alan Harrell also has a strongly-worded response to this earlier post of mine, which also visits DNT. One pull-quote: “The back end of the web is turning into a nightmare of data mining that on its best day will be sold for a Minority Report style pre-buy and on its worst pre-crime.”
Now, from the tab collection:
- Microsoft’s bet-the-cash-cow move, by Dave Winer.
- Breaking News: Mastering the art of disruptive innovation in journalism, By Clayton M. Christensen, David Skok, and James Allworth, in Nieman Reports.
- Clay Christensen on the news industry: “We didn’t quite understand…how quickly things fall off the cliff”, also from Nieman.
- How Google Plans to Find the UnGoogleable, by Tom Simonite in MIT Technology Review.
- Google’s Internet Service Might Actually Bring the U.S. Up to Speed, by David Talbot in MIT Technology Review.
- Google ad revenues vs. print ad revenues, by John Sullivan, CEO of JGSullivan Interactive.
- Hyping one threat to hide another, by Parminder Jeet Singh in The Hindu.
- When does free mean none? by Scott Bradner in Network World.
Also digging all the good work being done by Pro Publica: