Doc Searls Weblog

Advertising and marketing

• An olive branch to advertising, at ProjectVRM, September 2012
• Retailers, STOP dealing with data brokers, by datacoup
• The Web Cookie Is Dying. Here’s The Creepier Technology That Comes Next, by Adam Tanner in Forbes
• LumaScapes, by Luma Partners
• destructoid.com, a typical small publisher supported by advertising, including third party tracking

Surveillance vs. privacy

• Revelation of NSA PRISM Program Generates Strong Growth for Online Privacy Companies

Media

• Setting TV free, in Linux Journal, July 3, 2013
• From VHS to Google Glass, porn drives the tech market
• Big cable’s Sauron-like plan for one infrastructure to rule us all. By Susan Crawford in Wired. Extremely important, and required reading.

Wikipedia’s current outline of Internet marketing (collapsed to one level)

• Search engine optimization (SEO)
• Social media marketing
• Email marketing
• Referral marketing
• Content marketing
• Native advertising
• Search engine marketing
• Pay per click
• Cost per impression
• Search analytics
• Web analytics
• Display advertising
• Contextual advertising
• Behavioral targeting
• Affiliate marketing
• Cost per action
• Revenue sharing
• Mobile advertising
• Native advertising

Other stuff

• Here’s Microsoft’s New Strategy Essay and Reorg Announcement (Memos). By Kara Swisher in All Things D. Pull-quote: “Going forward, our strategy will focus on creating a family of devices and services for individuals and businesses that empower people around the globe at home, at work and on the go, for the activities they value most.” The outline below also talks devices first. Guess they have to make, because the OEM biz is imploding. Hey, works for Apple.
• The Shocking Truth About Doug Engelbart: Silicon Valley’s Sidelined Genius. By Tom Forenski. Pull-quote: “…despite all the accolades and testaments to his genius, Silicon Valley largely ignored him and he spent decades trying to find funding for his ideas, and even someone just to listen to him.” This is true, and resonates for Dave Winer as well: If you want to get the most out of great developers like Engelbart, who are productive well into their 80s, you have to stop digging up the streets, moving the goalposts, bombing the cities, starting over just for the sake of starting over. I had a slogan in my early days programming: Discontinuities suck. I want steady evolution that builds on all past work, and invalidates nothing. Let people continue to develop as they please, even if you don’t understand what they’re doing. And remember that brilliance does not become obsolete. Engelbart had a twinkle in his eye, even through all the frustration. He wanted to see human intellect soar. Too bad we didn’t achieve that with his help, during his lifetime. But maybe we still can.”