The Net
- Why the NSA’s attacks on the internet must be made public. By Bruce Schneier in The Guardian. Subhead: By reporting on the agency’s actions, the vulnerabilities in our computer systems can be fixed. It’s the only way to force change.
- Lowering Your Standards: DRM and the Future of the W3C. By Danny O’Brien of the EFF.
Markets vs. Marketing
- Mobile Is Huge — But Two Key Elements Could Slow Its Growth. By Terry Heaton in StreetFight.
- It’s ‘Take And Give’ For Marketing In Today’s Digital World. By Stephanie Overby in CMO.com. Pull-quote: At the heart of the matter is control. “Something’s happening that [consumers] don’t have full visibility of,” Mooney said. “They want to have a conversation about it.” Indeed, 62 percent of customers expect companies to ask permission before using their digital information, according to the Compass Intelligence survey; 43 percent said they would think better of companies that give them control over data sharing. As usual, we assume that only companies can give control, and that individuals have no control on their own.
- Everything You Think About Big Data is Wrong! By Tracey Parsons (@tparsons) in Social Media Explorer. Pull-quotage: I think the notion of big data driving smarter marketing decisions to be completely wrong. The reason: data is mostly crap. Also, Contrary to popular industry belief, people do not really like to be marketed to. Finally, Project VRM inspired this post. If you have some time this fall, do read The Intention Economy.
- A Data Broker’s Rocky Road to Transparency. By Kevin Wack in American Banker.
Surveillance
- The Privacy Generation. By Joshua J. Dyck and Shanna Pearson-Merkowitz in The Pacific Standard. Pull-quote: For the generation that developed their political identities in the wake of 9/11 it appears that their political attitudes have been shaped more by the privacy they were asked to give up after the attacks than by the attacks themselves. Thirty-year-old Edward Snowden is not an outlier; he’s just a public member of his generation.
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