The BMW i3 may be the first new car to come without AM radio since cars starting coming with radios, way back in the 1930s. Meanwhile, Disney is unloading a big pile of AM stations carrying Radio Disney, a program service for kids focused mostly on “teen idols.”
In Disney’s Devastating Signal About Radio, Eric Rhoads of Radio Ink spoke Big Truth about the heft of the harbinger Disney’s move delivers to the media marketplace. In a follow-up post he defended his case, adding (as he did in the first post) that “radio is not dead.”
In Redefining “Radio” for the Digital Age,” Deborah Newman‘s proposed panel for the next SXSW, she begins with this question: Is radio a technology or a marketing term? Good one. I think “marketing term” is the answer — because the original technology, AM radio itself, is dead tech walking.
Here in the UK, for example, I am listening right now to Radio 4 on 198KHz, in the longwave (LW) band — one still used in Europe, because waves on frequencies down that low (below the AM band, called MW for Medium Wave) travel great distances across the land. I can also get LW stations from Germany (on 153) and France (on 162). All are doomed, because the required tubes (called valves here) are no longer made. When the last ones fail, Radio 4 is going off the air on LW. Most AM stations, which operate at lower powers (50,000 watts vs. 500,000 watts for Radio 4 LW), are solid state and don’t use tubes, so they lack the same risk of obsolescence on the transmitting side. But AM receivers tend to suck these days (manufacturers cheap out in the extreme), and transmitting towers tend to be sited on land that is worth more as real estate than the stations themselves. Environmentalists would also like to see towers sited in swamps and tidelands revert to nature. (The best sites for AM towers are on salt water or tideland, because the ground conductivity is highest there. This is why the Meadowlands of New Jersey are home to most of New York’s AM stations.)
The bottom line, as it always has been (at least for commercial radio) is ratings. Here are the latest from Radio-Info (sourcing Nielsen). In some markets, some AM stations do well. You’ll find an AM news, talk or sports station or two near the top of the list for Chicago, San Francisco, Baltimore, Cincinatti, St. Louis, Sacramento, Milwaukee, Salt Lake City, Memphis and Hartford. Elsewhere AM stations are way down the list. Most don’t make the listings at all. In Orlando, the bottom six are three AM stations and three “HD” stations (secondary streams carried by radio stations and audible only on radios that can decode them). Of the 29 listed stations for Washington, DC, only 3 AM stations make the cut. The top one of those, WTEM/980, is a sports station with a 1.5 rating. The next two are WSPZ/570 with an 0.4 and WFED with an 0.1.
History… WTEM was once WRC, NBC’s big station for the Capitol City. WSPZ was WGMS, an AM classical station. Its new tranmitter is way out of town for some reason and barely covers the metro at night with just 1000 watts. WFED was WTOP, a 50,000 watt powerhouse news station that dominated the market. The signal is still there, but the listeners aren’t. Back when those listeners started leaving, WTOP itself moved to WGMS’ old FM channel, where it went on to dominate the ratings again.
So the key for radio stations and networks is to re-base their mentalities and their work in the marketplace, where most receivers are now phones and tablets tuning in to digital streams on the Net, rather than to waves over the old broadcast bands. In the new digital world, native players such as Pandora have a huge advantage in not having their boat anchored to a transmitter.
More in this direction:
Bonus link: See how AM stations are doing in ratings for various cities.
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I think the Radio Disney deal made sense for them, remember they dumped their big ABC radio network a while back. And the kind of programming that was on Radio Disney probably is better as on-demand content on the back-seat devices.
But it’s interesting to note that they didn’t sell their ESPN AM stations. Sports is still live-event driven, and latency is the enemy of live events.
Maybe we’ll see a move back to more lower-power AM stations (5-10kw) and more local community groups buying up the licenses.
Sadly the quality of AM radio doesn’t have to be so bad. It’s the receiver manufacturers. Delco started it when they decided it was better to roll off frequencies over 4k ti get rid if alternator whine. I would think a decent DSP-driven AM receiver could have a really awesome noise blanker in it to get rid of that noise without having to cut off all the high end.
But how likely is that?
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Any chance someone (Google?) could buy that spectrum and use it for something else? Is it able to be used for anything else (regulatorily) ?
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Random thoughts:
Thinking about the obsolescence of the giant tubes used in long-wave and other similar transmitting tube applications makes me a bit sad. My grandfather was a tube engineer for Eimac for many years, and a private collector/restorer/dealer of very-early radio technology for as long as I can remember up until his death in 2008. I have a very fond set of memories about vacuum tubes.
I have enjoyed occasionally, under the right conditions, being able to pick up AM radio in Salt Lake City from stations in Southern California via skywave propogation, even stations that are not clear-channel. I listened to most of an SDSU basketball game this way last year.
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Radio Disney on AM made absolutely zero sense. On the flip side the Detroit Market has 950am which came in real handy while I was driving through our “storm of the century”. WJR has one of the strongest transmitters on the planet. I’m not sure if FM has the same signal reach that AM stations have, but back to the original point I wonder if anyone under the age of 50 would notice if WJR went away, or went FM-exclusive.
I’ve long held that the death of conventional radio is predicated on ubiquitous wifi in the car. The only reason to keep a radio in the car is the emergency response news that has long been the bastion of “radio”, and with more stations centralizing and consolidating their news departments I fear even that function is in jeopardy.
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