Here is a list of pieces I’ve written on what has come to be known as the “adblock wars.” That term applies most to #22 (written August of ’15) those that follow. But the whole series works as a coherent whole that might make a good book if a publisher is interested.
- Why online advertising sucks, and is a bubble (31 October 2008)
- After the advertising bubble bursts (23 March 2009)
- The Data Bubble (31 July 2010)
- The Data Bubble II (30 October 2010)
- A sense of bewronging (2 April 2011)
- For personal data, use value beats sale value (13 February 2012)
- Stop making cows. Quit being calves. (21 February 2012)
- An olive branch to advertising (12 September 2012, on the ProjectVRM blog)
- What could/should advertising look like in 2020, and what do we need to do now for this future? (Wharton’s Future of Advertising project, 13 November 2012)
- Bringing manners to marketing (12 January 2013 in Customer Commons)
- Thoughts on Privacy (31 August 2013)
- What the ad biz needs is to evict direct marketing (6 October 2013)
- We are not fish and advertising is not food (23 January 2014 in Customer Commons)
- Earth to Mozilla: Come back home (12 April 2014)
- Why to avoid advertising as a business model (25 June 2014, re-running Open Letter to Meg Whitman, which ran on 15 October 2000 in my old blog)
- Time for digital emancipation (27 July 2014)
- Privacy is personal (2 July 2014 in Linux Journal)
- On marketing’s terminal addiction to data fracking and bad guesswork (10 January 2015)
- Thoughts on tracking based advertising (18 February 2015)
- Because freedom matters (26 March 2015)
- On taking personalized ads personally (27 March 2015)
- Captivity rules (29 March 2015)
- Separating advertising’s wheat and chaff (12 August 2015)
- Apple’s content blocking is chemo for the cancer of adtech (26 August 2015)
- Will content blocking push Apple into advertising’s wheat business? (29 August 2015)
- If marketing listened to markets, they’d hear what ad blocking is telling them (8 September 2015)
- Debugging adtext assumptions (18 September 2015)
- How adtech, not ad blocking, breaks the social contract (23 September 2015)
- A way to peace in the adblock war (21 September 2015, on the ProjectVRM blog)
- Beyond ad blocking — the biggest boycott in human history (28 Septemper 2015)
- Dealing with Boundary Issues (1 October 2015 in Linux Journal)
- Helping publishers and advertisers move past the ad blockade (11 October on the ProjectVRM blog)
- How #adblocking matures from #NoAds to #SafeAds (22 October 2015)
- How Will the Big Data Craze Play Out (1 November 2015 in Linux Journal)
- Ad Blockers and the Next Chapter of the Internet (5 November in Harvard Business Review)
- At last, Cluetrain’s time has come (5 December 2015)
- The End of Internet Advertising as We’ve Known It (11 December 2015 in MIT Technology Review)
- More thoughts on privacy (13 December 2015)
- Why ad blocking is good (17 December 2015 talk at the U. of Michigan)
- What we can do with ad blocking’s leverage (1 January 2016 in Linux Journal)
- Rethinking John Wanamaker (18 January 2016)
There are others, but those will do for now.
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